WHY PRODUCTS FAIL

1) UNREAL TIME PRESSURE : COMPETITION LAUNCHES GENUINELY NEW PRODUCT. REACTION IN COMPANY IS TO DO SOMETHING FAST HASTE IS WASTE

2) PETRIFIED TARGETS : IF THE PRODUCT TEAM HAVE TO LAUNCH A CERTAIN NUMBER OF PRODUCTS TO MEET KRA THEN THEY WILL DO IT AT THE COST OF QUALITY
3) LACK OF COURAGE : GO ERROR

4) VESTED INTEREST : ONCE THE COMPANY INVESTS CERTAIN AMOUNT OF MONEY , THEY CANNOT BACK OUT AND WOULD LIKE THE PROJECT THROUGH TO GET BACK MONEY

5) ARROGANCE: THE COMPANY WITH A STRONG BRAND NAME FEELS THEY CAN LAUNCH ANYTHING AND GET AWAY WITH IT. 6) LACK OF DIFFERENTIAL ADVANTAGE: 7) TOO SLOW DEVELOPMENT 8) UNDERESTIMATING COMPETITION

9) TECHNICAL PROBLEMS 10) POOR TIMING OF LAUNCH 11) LACK OF ORGANISATIONAL EXPERTISE 12) POOR MARKET RESEARCH 13) COMMON SENSE IS USED SPARINGLY.

SOME EXAMPLES OF INDIAN FAILURE : PALOMA ICED TEA LAUNCHED BY NESTLE IN 1990 JOLY JELLY BY PARLE AGRO ZIPSIP BY BRITANNIA KINETIC MERLIN THREE IN ONE SET --- CTV, STEREO WITH DETACHABLE SPEAKER AND A HOME COMPUTER COOL CATS COLOURFUL FAN FROM [POLAR INDUSTRIES ) NIKITASHA 3D CTV GODREJ POWERWASH NO DIFFERENCE COMPARED TO VIDEOCON FA FIRST LAUNCHED IN 1990 BY MENEZES COSMETICS COLOGNENO USP LE SANCY SOAP

Recent Failures
AMUL PIZZA GETZ FROOTI GREEN MANGO VANILLA COKE PEPSI CAFECHINO HONDA JAZZ LOGAN