Food and beverage marketing is a complex and fascinating-subject with many components. This chapter can only provide an introduction to marketing strategies and options. A feasibility study is generally conducted before a food service facility is constructed. Market area characteristics include demographic information on potential guests in the general area of the proposed site.
Food and beverage marketing is a complex and fascinating-subject with many components. This chapter can only provide an introduction to marketing strategies and options. A feasibility study is generally conducted before a food service facility is constructed. Market area characteristics include demographic information on potential guests in the general area of the proposed site.
Food and beverage marketing is a complex and fascinating-subject with many components. This chapter can only provide an introduction to marketing strategies and options. A feasibility study is generally conducted before a food service facility is constructed. Market area characteristics include demographic information on potential guests in the general area of the proposed site.