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  • If So Why Do You Buy A Certain Magazine?

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    kershaw001g
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    The document discusses factors that influence magazine purchases, including brand, price willingness to pay, layout preferences, cover style preferences, and relevance of images to topics. A survey found that brand was a key factor in magazine choice, most people were willing to pay £3-£4, and relevance of images to topics was the overriding reason people buy a particular magazine.

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    The document discusses factors that influence magazine purchases, including brand, price willingness to pay, layout preferences, cover style preferences, and relevance of images to topics. A survey found that brand was a key factor in magazine choice, most people were willing to pay £3-£4, and relevance of images to topics was the overriding reason people buy a particular magazine.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    4 views5 pages

    If So Why Do You Buy A Certain Magazine?

    Uploaded by

    kershaw001g
    The document discusses factors that influence magazine purchases, including brand, price willingness to pay, layout preferences, cover style preferences, and relevance of images to topics. A survey found that brand was a key factor in magazine choice, most people were willing to pay £3-£4, and relevance of images to topics was the overriding reason people buy a particular magazine.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 5

    If so why do you buy a certain magazine?

    It shows that the brand is one overall factor to why people buy a certain magazine.

    What are you prepared to pay for a rock magazine?

    This pie chart shows that people want to pay 3 t o4 for a rock magazine.

    What do you prefer or interests you

    5 4 3
    Layout Font Image colour

    This data from the chart shows that it was inconclusive to find an overall reason.

    2 1 0 Layout Font Image Colour

    Do you buy a certain magazine?

    This data from the chart shows that people do buy a certain magazine.

    Do you prefer a crowded front cover or a minimal front cover?

    This data from the chart shows that it was inconclusive to find an overall reason.

    Do you prefer images relating to the article/topic?

    Here the results show that the topic is a over ruling reason why people buy a magazine.

    Conclusion due to the results of my findings.

    My results are: Buy - A certain brand magazine Pay - 3 t o4 Prefer or interests - Image and Layout Certain magazine - Always Cover - Minimal/Crowded Image relating - Topic

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