The study investigates the Pricing and Sales strategy of Secondary and byproducts at Bokaro Steel Plant.

This study is done for SAIL; BSL

The present study was undertaken to see the mode of sale and pricing methods of Secondary Product of SAIL. Marketing Department is the newest genesis from the SAIL and attempts to reach their where no corporate has ever ventured so far.

The survey was conducted in Marketing Department and Sales Coordination department. I was to find how auctions, fixed price and tenders are used for marketing purpose BSL.

Various steps involved are as follows. To know about the e-auctions of marketing department. How they use this technique and 90% marketing and selling is done through auction and rest will be taken through fixed price selling and tenders.

Data were mainly collected from marketing department of BSL.

BSL is the largest Steel manufacturing sector of India and is top ranked in the global fortune 500 companies.

During my training I had to find out mode of sale of secondary products of BSL. Primary products are sold by CMO, Delhi. I passed through various stages of problems and difficulties to accomplish the task of project work but it was a privilege for me to take this opportunity a challenging work to study and observe "pricing and sales strategy of secondary and by-products in BSL", which is a unit of SAIL.

Bokaro Steel Plant recognizes that leadership is essential for survival in competitive environment; Customer's satisfaction like quality is a journey and not a destination. It is essential that everyone in the company have a clear understanding of what customer satisfaction means if the plant aim to achieve leadership in customer satisfaction. While improved customer satisfaction is necessary for ensuring prosperity of the company must also be recognized that ability of the company to satisfy its customers would depend on its ability to continuously improve its profit and growth.

The basic objective behind the study carried out by me is to study the major contribution of Secondary product to total sales, which is pre-determining for the success of the company. By selling the Secondary product in local market company is earning profits. It is also creating an employment in small scale industries and developing the economy.