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  • Marketing Plan Outline: Faculty of Business & Management

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    David Lim
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    The document outlines the sections and content required for a marketing plan assignment for a business course. Students must choose a product or service and develop a 4,000 word marketing plan following the specified outline. The outline includes sections for an executive summary, introduction, situational analysis, target market and risks, product strategy, pricing strategy, distribution strategy, advertising and promotion strategy, marketing budget, marketing control and evaluation, conclusion, appendix, and references.

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    Marketing Plan Outline 2011 (2) - Copy

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    The document outlines the sections and content required for a marketing plan assignment for a business course. Students must choose a product or service and develop a 4,000 word marketing plan following the specified outline. The outline includes sections for an executive summary, introduction, situational analysis, target market and risks, product strategy, pricing strategy, distribution strategy, advertising and promotion strategy, marketing budget, marketing control and evaluation, conclusion, appendix, and references.

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    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    5 views4 pages

    Marketing Plan Outline: Faculty of Business & Management

    Uploaded by

    David Lim
    The document outlines the sections and content required for a marketing plan assignment for a business course. Students must choose a product or service and develop a 4,000 word marketing plan following the specified outline. The outline includes sections for an executive summary, introduction, situational analysis, target market and risks, product strategy, pricing strategy, distribution strategy, advertising and promotion strategy, marketing budget, marketing control and evaluation, conclusion, appendix, and references.

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    of 4

    FACULTY OF BUSINESS & MANAGEMENT

    MARKETING PLAN OUTLINE

    Prepared by: Mohd Saleh bin Abbas September 12, 2011

    INDIVIDUAL ASSIGNMENT
    The students is given a task to draw a marketing plan for a product or services base on the following outline. The minimum words is 4,000 words only. The propose product is your choice. Date of submission is on the last meeting.

    MARKETING PLAN OUTLINE


    EXECUTIVE SUMMARY Summarizing the complete business plan Expected sales turnover by 2013 Expected nett profit by 2013 Not more than 2 page CONTENTS As in this page CHAPTER 1: INTRODUCTION Company profile Name and address of the business Nature of Business / product Vision, Mission and Objectives (Towards global business) CHAPTER 2: SITUATIONAL ANALYSIS The current trend in the industry Future outlook and trends Analysis of competitors Market segmentation Competitors product strategy comparison Competitors pricing strategy comparison Competitors promotional strategy Competitors distribution strategy

    CHAPTER 3: TARGET MARKET AND RISKS Business products / services Target market and market size The SWOT Analysis Business viability CHAPTER 4: PRODUCT STRATEGY Which product strategy? Justification of the choice Product quality Product life cycle CHAPTER 5: PRICING STRATEGY Which pricing strategy? Factors in chosen pricing Pricing programmes CHAPTER 6: DISTRIBUTION STRATEGY Which distribution strategy? Justification of the chosen distribution channel CHAPTER 7: ADVERTISING AND PROMOTION STRATEGY Which promotional strategy? Advertising tools Sales Promotional tools Public Relation Justification CHAPTER 8: MARKETING BUDGET Promotional budget deciding methods List out the marketing budget items CHAPTER 9: MARKETING CONTROL AND EVALUATION Control process - deciding performance standard, feedback, corrective actions. Control mechanism - profitability control, efficiency control, annual plan control. Examples - Sales record. Comparing expected results with actual results. Sales people management, Contingency plans

    CHAPTER 10: CONCLUSION APPENDIX REFERENCES

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