MBA FULLTIME - SYLLABUS Semester IV Course Code SM S 2401 SM S 2402 SM S 2403 SM S 2404 SM S 2405 SM S 2406 Paper Business Policy

y and Strategic Management Elective - III Elective IV Elective V Project Report Viva Voce C/E C E E E C C Credits 3 3 3 3 3 3 Marks 100 100 100 100 100 100

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BUSINESS POLICY AND STRATEGIC MANAGEMENT Objective The aim of this course is to provide a theoretical framework of strategic management and an orientation for its practical application. Module I An overview of strategic management process - Levels of strategy -vision, mission, objectives and goals-Social responsibility of business and social audit. Module II Business Environment - SWOT analysis - Portfolio analysis and portfolio strategies. Module III Nature and types of competition - Competitive analysis - competitive advantage of nations Competitive environment in India - Competitive strategies - Strategic advantages - Positioning. Module IV Growth strategies - Mergers and acquisitions Globalisation - Industrial sickness industrial restructuring and turn around management. Module V Implementation of strategy - Strategy and structure- Evaluation and control of strategy Management of change - Managing for the future. Suggested Readings 1. Gerry Johnson and Keven Scholes 2. Ahar Kazmi or BSK Chopra 3.William F Glueck 4. Peter F .Drucker 5. A.J. Ansoff 6. Kenneth R.Andrews 7. Pearce and Robinson 8. Kenichi Ohmae : Exploring Corporate Strategy ( Prentice Hall of India) : Business Policy (TMH) : Business Policy for Indian Industry (The Times Research Foundation, Mumbai) : Business Policy and Strategic Management (McGraw Hill International Book Co. Tokyo) : Management( Allied Publishing co.,Bombay) : The New Corporate Strategy ( John Wiley & Sons, New York) : The Concept of Corporate Strategy, Taraporevala Publishing Co.,Bombay. : Strategic Management (All India Travellers Bookseller, New Delhi) : The Mind of the Strategist, (Penguine Books, New York) Gary Hamel & Competing for the Future (Harvard C.K.Prahalad Business School Press, Boston : Competitive Strategy ( The free press, New York) : Competitive Advantage (The Free Press, New York :Competitive Advantage of Nations (Macmillan, London) : Managing for the Future ( Butterworth, New York Economic and Business dailies and periodicals.

9. Michael E Porter 10.Michael E Porter 11.Michael E Porter 12. Peter F .Drucker

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