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    Make My Trip ... q.2 Answer

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    Shovon Banik
    Internet channels have grown the fastest till 2001, taking share away from all other traditional channels. Total US Internet Advertising was $21. B in 2007, a 26% increase from 2006.

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    Make My Trip ... q.2 Answer

    Uploaded by

    Shovon Banik
    11 views1 page
    Internet channels have grown the fastest till 2001, taking share away from all other traditional channels. Total US Internet Advertising was $21. B in 2007, a 26% increase from 2006.

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    Make My Trip ...q.2 Answer

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    Internet channels have grown the fastest till 2001, taking share away from all other traditional channels. Total US Internet Advertising was $21. B in 2007, a 26% increase from 2006.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views1 page

    Make My Trip ... q.2 Answer

    Uploaded by

    Shovon Banik
    Internet channels have grown the fastest till 2001, taking share away from all other traditional channels. Total US Internet Advertising was $21. B in 2007, a 26% increase from 2006.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Q.2>>>> ANSWER .

    Make My Trip
    Internet channels have grown the fastest till 2001, taking share away from all other traditional channels. Internet Advertising grew at an annual clip of 185 from 2001 2006 and only cable TV(10%) was close to adouble digitgrowth rate, Total US Internet Advertising was $21.2 B in 2007, a 26% increase from 2006. Consumer related advertising made up 55% of revenue. (Source: IAB Internet Advertising Revenue Report) Fostering strategicbrandallianceassociated withthe Indianconsumers is the rightstrategyto goahead with. MMTshould make properbalance andnotoverdo Ads asit mayhurt customer experience. Itshouldnottarnishbrand imageof MMT

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