It is about competing better or in the public services providing best value services.

Organizations consist of a number of strategy business units and business level strategy needs to be developed for each of these. Bases of competitive advantage: Is the one which is concerned with the basis on which a business unit might achieve a competitive advantage and there are various strategies to achieve this; A no frills strategy combining low price and low perceived added value A low strategy providing low price than competitors at similar added value of product to competitors. A differentiating strategy which seeks to provide products which are unique from competitors A hybrid strategy which seeks simultaneously to achieve differentiation and prices lower than competitors A focused differentiation strategy which seeks to provide high perceived value justifying a substancial price premium

Sustaining bases of competitive advantage is likely to require a linked set of organizational competences which competitors find difficult to imitate to achieve a lock in position to becoming the industry standard recognized by suppliers and buyers. In hypercompetitive conditions sustainable competitive advantage is difficult to achieve. Strategies of collaboration may offer alternatives to competitive strategies or may run in parallel. Game theory provides a basis for thinking through competitors strategic moves in such a way as to pre-empt or counter them. This will look at four people, information, resource and technology and the ways in which they underpin strategic success. Resourcing strategies is concerned with the 2 way relationship between overall business strategies and strategies in separate resource areas.

Managing value: It is concerned with the maximizing long term cash generating capability of an organization. Two examples of this are competitiveness in the market place and the ability to provide value to shareholders. Managing Finance: It enables the company to create financial value. All companies have three aspects to face. i.e. managing for value, funding strategies and financial expectations.