ABSTRACT Introduction:Talented men leave. Dead wood doesn't.

Employee retention is a systematic effort by employers to create and foster an environment that encourages current employees to remain employed by having policies and practices in place that address their diverse needs. Effective and strong retention strategy becomes a powerful recruitment tool. Retention of key employees in present scenario is critical to the long-term health and success of any organization. It is a known fact that retaining your best employees ensures customer satisfaction, increased product sales, satisfied colleagues and reporting staff, effective succession planning and deeply imbedded organizational knowledge and learning.

Importance Of Employee Retention:Intelligent employers always realize the importance of retaining the best talent The process of employee retention will benefit an organization in the following ways: 1. The Cost of Turnover 2. Loss of Company Knowledge 3. Interruption of Customer Service 4. Regaining efficiency

Employees do not leave an organization without any significant reason. There are certain circumstances that lead to their leaving the organization. The most common reasons can be: Job is not what the employee expected to be Job and person mismatch No growth opportunities Lack of appreciation Lack of trust and support in co workers, seniors and management

Purpose/Objective statement:The purpose of the thesis is to investigate and analyze how company leaders today can retain their key employees. How can the provision of key human resources develop a longterm relationship that makes top employees stay in the company? The study also aims to establish the procedure leaders apply to retain employees.