INTRODUCTION

The India Retail Industry is the largest among all the industries, accounting for over 14 per cent of the countrys GDP and around 8 per cent of the employment. The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. Raymond Limited is India's leading textile company, with strengths in textile manufacture and marketing. As a pioneer of modern day franchising, the Company has the largest network of over 550 exclusive retail shops spread across the country and overseas. The Raymond Shop, which is the retail face for Raymond has now become synonymous with premium retailing housing a wide range of premium suiting fabrics, men's wear and accessorie. With a capacity of 31 million meters in wool & wool-blended fabrics, Raymond commands over 60% market share in worsted suiting in India and ranks amongst the first three fully integrated manufacturers of worsted suiting in the world. Perhaps Raymond is the only company in the world to have a diverse product range of nearly 20,000 design and colours of suiting fabric to suit every age, occasion and style. Raymond export products to over 55 countries including USA, Canada, Europe, Japan and the Middle East. Raymond, which launched its first showroom in the 1950s in Gujarat, has been steadily increasing its retail presence in the country. However, its retail presence has increased rapidly since it forayed into small towns in 2009. The store network stands at over 670 retail outlets. Raymond has successfully launched 250 stores over the last 3 years across India.

HISTORY