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Questions & Answers
Questions & Answers
In Japan, Dominos is marketing both a product and a service. Review Dominos Japanese marketing program in detail. For each item in the program, identify how it was standardized internationally or adapted to the Japanese Market.
Door Hangings
Japanese people like most of the good looking things hanging out side there doors, so this was the local study done by Higa to capture domestic market.
Direct Mail
This is one of the most common way to reach the customers directly and as all other companies Higa and Dominos adopted this not only in Japan but in all the dealing nations.
Identify and Explain all the factors that appear to have contributed to Dominos Success in Japan, in spite of the consultant's recommendation against the operation.