Brand elements Brands are spreadthrough various elements[8]: Name: The word or words used to identify the co mpany,

product, service, concept Logo: The visual trademark that identifies the brand Tagline or Catchphrase: "The Quicker Picker Up per" is associated with Bounty; "Can you hear me n ow" is an important part of the Verizon brand. Shapes: The distinctive shape of the Coca-Cola bottle or the Volkswagen Beetle are trademarked e lements of those brands. Graphics: The dynamic ribbon is also a trademar ked part of Coca-Cola's brand. Color: Owens-Corning is the only brand of fiber glass insulation that can be pink. Sounds: A unique tune or set of notes can "den ote" a brand: NBC's chimes are one of the most fam ous examples. Movement: Lamborghini has trademarked the upwar d motion of its car doors. Smells: Scents, such as the rose-jasmine-musk o f Chanel No. 5 is trademarked. Taste: KFC has trademarked its special recipe o f 11 herbs and spices for fried chicken.