Scribd Logo
Upload

Welcome to Scribd!

  • Analyzing The External Environment

    Uploaded by

    Gaurav Khatri
    15 views1 page
    Analyzing the external environment 1. Who are the major brand, product, generic and total budget competitors? 2. What are our competitors' key strengths and weaknesses? 3. How is our set of competitors likely to change in the future?

    Original Description:

    Original Title

    Analyzing the External Environment

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Analyzing the external environment 1. Who are the major brand, product, generic and total budget competitors? 2. What are our competitors' key strengths and weaknesses? 3. How is our set of competitors likely to change in the future?

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    15 views1 page

    Analyzing The External Environment

    Uploaded by

    Gaurav Khatri
    Analyzing the external environment 1. Who are the major brand, product, generic and total budget competitors? 2. What are our competitors' key strengths and weaknesses? 3. How is our set of competitors likely to change in the future?

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Analyzing the external environment

    1. Who are the major brand, product, generic and total budget competitors? 2. What are the characteristics of competitors in terms of size, growth, profitability, strategies and target market? 3. What are our competitors key strengths and weaknesses? 4. What are our competitors key capabilities and vulnerabilities with respect to the market program (for example- products, distribution, promotion and pricing? 5. How is our set of competitors likely to change in the future? 6. Who are our new competitors likely to be?

    You might also like