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8bn dolor; one of the largest online media companies of the world richard has god history in this sector
weakness 1 2 cheques issued without invoicing outsourced content creation have to share revenue with google. If theu dnt reniew agreement then it will adversely affects business, company uses google for cost / click addvertising for revenues
opportunities whether a. to invest in content b. find new ways to be found Newspapers are under eco pressure ppl shifting to online world
celem endore
threats social discovery not search, viral content adoption of smart phones apps