CBBE Model

CBBE Model

Market leader in the segment Superior Quality Innovative conceptualizationsnew products

Resonan ce

High brand awareness Strong market penetration Channel support Positive image across various demographic segments

Reliable Value for Money Click Diverse choice

Judgem ent

Feeli ng

Low cost Easy going Less stuffy Versatile; suitable for a variety of situations

to edit Master subtitle style Performa nce Imag ery

normal Sophisticated Urbane

Success of the brand (secondary brand associations) First mover in this category in india Strateic positioning and media strategies in consumer markets

Salience

4/24/12