MARKETING SOCIETY OF KENYA PRACTITIONERS DIPLOMA IN MARKETING ASSIGNMENT CAT 1 18th APRIL, 2012

INSTRUCTIONS:
Write the assignment in a report format The Assignment must be typed and spiral bound

The assignment must be handed in on Friday 4th May 20 12

Bonus marks will be awarded only for creativity and uniqueness of the product/service

ASSIGNMENT
In Groups of two brainstorm and come up with a revolutionary NEW PRODUCT or service in the Kenyan Market i. Identify and give it a suitable brand name and justify why. ii. Describe its ideal consumers and justify why. iii. Outline the market segments for the product/service explaining why you believe these are the ideal segments and how you will ensure effective and efficient service to these segments. iv. Position the chosen product/service in the market(s) above v. Price your product and justify why about the chosen strategy(ies) vi. Set out the promotional campaign and the distribution strategy for the product and service vii. Write a brief marketing plan for your product.

All the best in this exam