BTEC Creative Media Production

Unit 2 Communication for Creative Media Production

Distinction grade task:

On the reverse of this page is a genuine advice sheet taken from a website that is intended to show students how to write a client proposal report.

For whatever reason, it is quite poorly written.

You need to re-write any parts of the proposal that you think need revision to make it read clearly in formal English. You may also alter the layout if you think it could be improved but the overall impression must remain formal.

Client advertising proposal is a document presented by a business to their respective clients proposing the plan of an advertisement regulation. Such a document should be prepared with utmost precision so that no necessary points related to the particular plan are missed to be stated.

Sample Client Advertising Proposal.

Task 2C3

Proposal submitted on: 9th January 2011

To: The Head of advertisement co-ordination.

Proposal presented by: Mac Schaffer of Lucy Cosmetics Ltd. To Whom It May Concern, This is a Client advertising proposal for the new range of Lucy Herbal Skin Products. This proposal is being presented to all our existing and prospective clients proposing an advertisement plan for marketing regulations of our new range of products. Here is an overview of our latest products. This new line of Lucy Herbal Skin Products evolved from extensive research on corrective, curative and potential healing properties of various herbs, their oils and extracts useful for both skin and hair. Recently these products were approved by the international dermatology standard, UK. They have certified that the product is extensively useful for rejuvenating the skin and hair follicles; our products will help by nourishing from the inside. Advertisement Plan:

We have planned to promote this new range of product through renowned beauty magazines and newspapers. We also plan to hold promotional events at various places just before its release, in order to promote the products among large numbers of people. Advertisement process can be regulated through various television channels.

Total cost estimated for advertisement budget: $24600 approximately. Advertising will commence from: 26th January 2011. Product shall be released: 1st February 2011 Last date of proposal acceptance: 18th January 2011 Thank you for your time.

Task 2C3