Description of the Model One axis shows the market share relative to the industry leader which is always

the leftmost circle. The other axis shows market growth rate for the industry. A circle is drawn for each competitor. The size of each circle represents that company's dominance.

Characterize Your Enterprise The expert system will position your enterprise on the chart based upon your description of:

share of market condition of the market

You can trace through the supporting analysis and its conclusions, adjusting your input until you are satisfied your description accurately characterizes your enterprise. Question Marks High growth Low share Dogs Low growth Low share

Analysis of Your Enterprise Position Stars High growth High share Business is likely to generate enough cash to be self sustaining. Recommended Cash Cows Low growth High share

tactics:

promote aggressively expand your product or service