Strength 1. World wide presences in 200 country 2. Long list product line 2.1. Football 2.2. Running 2.3.

Basketball 3. Focus on performance development and technology development 4. Sp[onsership on various sportb and event like Olympic , streetball, soccer, tennis 5. Brand reputation in achieving sport performance product 6. Lagest market share in Europe Weakness 1. 2. 3. 4. 5. Limited exposure in us market Limited budget allocation to advertisement Few influential athletes in brand ambassador portfolio Poor ad agency Poor customer services

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Opportunity Has greta opportunity inexpand in international market 1.1. Retail outlet 1.2. E commerces Positive and increasing market trends can increases through the effective advertising (for technology driven product) Increases endorsement program Tie up with local market player to boost sale volume

Threat 1. Adidas larger competitor nike has has greater market share and having big budget in marketing activity 2. The newly born competitor brand such as New Balance, reebok, CAT, Gap has increasing their advertising 3. Amount of competitor increasing day by day 4. Global economic crisis