> Discussion Agenda ie 1, Why are we here? We would like to take a few minutes to help you understand the nature of the relationship we will have with the media and how to best serve this situation. 2. WHAT ARE WE DOING ... 3. Approach and Tone a, Honest b, Integrity c, Emestness d. Real 4. 3 Key Messages a. We will not be defined by this event. This is something that happened to us. It is not who we are i, Our Principles of Community remain our values ii, Tradition, community, history, the future, will prevail, Ut Prosim - That | may serve ii, Everything we do in the future will commemorate, honor and respect those individuals most affected by this tragic event. b. Invent the Future - WORLD RENOWNED RESEARCH INSTITUTE Hokies do and always will embody learning, discovery and engagement. THAT IS WHO WE ARE! c. Embrace the Virginia Tech Family i, We are a unique, special family, more enduring and closer to another than a typical community. il. Assisting families and friends of those injured and bereaved is our focus. 5. Potential Issues a. Family Issues b. Time lines >. Cho issues and questions |. Details on what happened Family issues/lawsuits, etc. @20Invent The Future Moving from response to action Status To Date 1) Communications strategy and tactics - Defining and articulating 3 Key Messages Focus communications to media, and intemal communications to students and faculty 2) Media relations Coordinate media outlets / Field inquires through call center Track and analyzing subject and tone of inquiries Begin to contain media aocess 3) Identify Vuinerebiities, action plans, and responses Schedule Monday, April 233 9:45. am, Memorial Service 2.00 pim. Press Pool with facuity and students 2:00 pm. Q & Awith University officals Tuesday, April 24% Internal sharing of state investigation findings Wednesday, Apri 25 1:30 pm. State Police press conference ‘Thursday, April 26" Virginia Tech continues to move forward. Strategy ‘Thursday, April 26 marks a turning point. The information i in. The future isthe focus. Transparency and shared govemance will mark our endeavors. Complete Vulnerabilty Analysis and develop comprehensive University Plans. Predict ‘Assess what Virginia Tech can encounter as we moves forward: ‘A wave of good wil toward Virginia Tech continues. 2. Virginia Tech will have access to any media any time we want 3. Issues will continue in waves. Commencement, freshman orientation, medi milestones will demand special considerations. uiries, and other annual 4, Families will experience waves of emotions and reactions. Some will choose to focus on erors. They may challenge Virginia Tech about their issues. 5. There willbe other drivers of focus: The Governor's Commission, the media, stakeholders, etc Invent the Future Outine Page 1 of25. There willbe other drivers of focus: The Governor's Commission, the media, stakeholders, etc. Plan 1) Owm the messages ~ Frame the context and expression of the messages ~ Control the language of the messages ~ Control the outlet ofthe messages 2) Actions Analysis & update of the Emergency Safety Plan © Security / Safety / Response ‘© Vulnerabilty Analysis ~ Focus on the official Viginia Tech memorials © Define focus of memorials 0 _Draw up schedule for planning and developing al types of memorials Plan for the fist anniversary commemoration Develop the Legacy ‘© Wht is changed” / What has been done? Perform ‘* Communications end Media Training Consequence Management ‘© Address issues to consider and messages to frame ‘©. Transition back to normalcy © May t# Admissions deadline ~ embracing future Hokies ‘© Student concems and events, including commencement © Virginia Tech response to official report © On-going media requests Invent the Future Outing Page 20f2