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Reactive Proactive

Realtor Real Estate Advisor


Representation Neighborhood Knowledge
Driving Around Market Knowledge
MLS Pricing Advising
Contracts Listening to Needs
Paperwork Market Statistics
Negotiation Market Trends
Loxbox/Accompany Real Estate Data
Open Houses Education of Clients
Marketing Home Analysis of Market

1. Target
a. Difference between Database and SOI
i. A
ii. B
iii. C
2. Value
a. What we CAN Provide our clients

1. Newsletter Eblast – 1x Mo
2. Development and Listing Eblast – 2 x Mo
3. Direct Mail Newsletter – 1x Mo
4. Articles of Interest
5. @Market Report
6. Agent Metrics Reports
7. CMA’s
8. CAP Gifts
9. Personally recommended articles based on psychographics

3. Devlivering VALUE to the TARGET


a. Introduction Letter
b. Promise of 2009 Value
i. A (1-10)
ii. B (1-6)
iii. C (1-5)

Migration from Realtor 1.0 to Real Estate Advisor 2.0

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