TM HIU QUAN H CNG NG CA CNG TY TN HIP PHT

MC LC

Mc lc......................................................................................................................................................1
Phn dnh cho ging vin hng dn.......................................................................................................2
Bng ghi nhn thnh tch ng gp...........................................................................................................3
I. Gii thiu cng ty TNHH TM-DV Tn Hip Pht..............................................................................4
1. Qu trnh hnh thnh v pht trin ca cng ty TNHH TM-DV Tn Hip Pht...........................4
2. Cc sn phm ca cng ty TNHH TM-DV Tn Hip Pht...........................................................4
II. Phng php nghin cu.....................................................................................................................6
III. Tm hiu quan h cng ng ca cng ty TNHH TM-DV Tn Hip Pht.......................................7
1. Gii thiu cc hot ng mang ngha cng ng ca cng ty Tn Hip Pht...........................7
2. Chng trnh: a ngi Vit chinh phc nh Everest...........................................................7
IV. Kt lun............................................................................................................................................11
Ph lc.....................................................................................................................................................12
Ti liu tham kho...................................................................................................................................13

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TM HIU QUAN H CNG NG CA CNG TY TN HIP PHT

PHN DNH CHO GING VIN HNG DN

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im s:
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TM HIU QUAN H CNG NG CA CNG TY TN HIP PHT

Nhm 6
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TM HIU QUAN H CNG NG CA CNG TY TN HIP PHT

Chc
danh
Nhm
trng

H v tn

III.2 Chng trnh: a ngi

Vit chinh phc nh Everest
Lng Vinh Hin
IV Kt lun
- Tng hp thnh n hon chnh
Hu Hu Khanh
inh Th Thu Thy

Nhm
vin

Ni dung ph trch bi vit

Nguyn Hong
Long
Thi H Tho
H Bo Hong Lan
ng Th Mai
Trang

Ni dung thuyt trnh

- Chng trnh: a ngi
Vit chinh phc nh Everest

I.1 Qu trnh hnh thnh v pht

trin cng ty Tn Hip Pht

- Tr li cu hi

I.1 Cc sn phm ca cng ty Tn

Hip Pht

- qu trnh hnh thnh, pht

trin v cc sn phm ca cng
ty Tn Hip Pht

III.1 Gii thiu cc hot ng

mang ngha cng ng

- Tr li cu hi

II Phng php nghin cu

- Gii thiu cc hot ng

mang ngha cng ng

III.1 Gii thiu cc hot ng

mang ngha cng ng

- Tr li cu hi

III.2 Chng trnh: a ngi

Vit chinh phc nh Everest

- Kt lun

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TM HIU QUAN H CNG NG CA CNG TY TN HIP PHT

I.

GII THIU CNG TY TNHH TM-DV TN HIP PHT:

1. Qu trnh hnh thnh v pht trin ca cng ty TNHH TM-DV Tn Hip Pht:
Cng ty trch nhim hu hn
thng mi dch v Tn Hip Pht
c thnh lp vo nm 1994 vi tin
thn l nh my bia v nc gii kht
Bn Thnh c chc nng sn xut
kinh doanh bia, ru, nc gii kht.
Cng ty Tn Hip Pht t tr s v
nh my ti huyn Thun An, tnh
Bnh Dng vi quy m nh my sn
xut rng hn 110.000m2, vi cc
thit b, dy chuyn cng ngh nghin
cu v sn xut hin i bc nht ng Nam . Vi phng chm hot ng: Hm nay phi
hn ngy hm qua nhng khng bng ngy mai cng ty Tn Hip Pht khng ngng nng
cao, pht trin cht lng v th phn cho cc sn phm ca mnh. Cng ty l n v lin tc t
danh hiu: Hng Vit Nam cht lng cao do ngi tiu dng bnh chn trong 10 nm lin t
nm 1998 n nm 2008. Vo thng 3 nm 2000, Tn Hip Pht l cng ty u tin trong ngnh
bia v nc gii kht t chng ch h thng qun l cht lng ISO 9001:2000. Thng 1 nm
2007, cng ty c c quan qun l cht lng quc t Det Norske Veritas nh gi t tiu
chun ISO tch hp gm h thng qun l cht lng
theo tiu chun ISO 9001:2000, h thng qun l mi
trng ISO 14001:2004 v h thng qun l v sinh an
ton thc phm theo tiu chun HACCP. Vi nhng
thnh cng t c, cng ty TNHH TM-DV Tn
Hip Pht cam kt tip tc ci thin v nng cao hn na
cht lng sn phm, cht lng phc v ngi tiu
dng, xy dng v pht trin thng hiu.
2. Cc sn phm ca cng ty TNHH TM-DV Tn Hip Pht:
Hin nay cng ty TNHH TM-DV Tn Hip Pht c hn 29 mt hng c b y t cp
giy php sn xut v lu thng trn ton lnh th Vit Nam. C tt c 37 nhn hiu hng ha do
cng ty TNHH TM-DV Tn Hip Pht sn xut c bo h s hu tr tu. Cc sn phm ca

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TM HIU QUAN H CNG NG CA CNG TY TN HIP PHT

Tn Hip Pht gy ting vang ln v t nhiu thnh cng v doanh thu trong th trng nc
gii kht ng chai.
Cc sn phm nc gii kht ng chai ca cng ty TNHH TM-DV Tn Hip Pht:
Nc tng lc Number 1, Number 1 du, Number 1 chino.
Sa u nnh Number 1 vi hng v u nnh, du v bp.
Sa u xanh Number 1.
Tr xanh 0 vi hng v chanh, mt ong, khng ng v hng to.
Tr Barley.
Nc tri cy p Number 1 Juicie vi hng v da, chanh dy, mng cu v me.
Nc gii kht Active.
Tr Dr. Thanh.
Cc loi bia Bn Thnh, bia Gold, bia ti Laser.

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TM HIU QUAN H CNG NG CA CNG TY TN HIP PHT

II.

PHNG PHP NGHIN CU:

i vi s pht trin ca mi doanh nghip, ngoi qu trnh sn xut kinh doanh truyn
thng, th cc hot ng h tr kinh doanh chim mt v tr quan trng. Chnh v vy, bn cnh
hot ng kinh doanh, Tn Hip Pht rt ch trng cc hot ng mang ngha cng ng.
Chng trnh a ngi Vit chinh phc nh Everest l mt trong nhng hot ng mang
ngha cng ng ca cng ty Tn Hip Pht. y l ln u tin ngi Vit Nam chinh phc
nh Everest, ngn ni cao nht ca th gii. Vic ti tr cho chng trnh c thng ip: Tinh
thn Vit ha cng th gii, Tn Hip Pht khng nh thng hiu v cht lng cho nhng
sn phm ca mnh c th vn mnh ra quc t, ha cng vi th gii. Chng ta s phn tch
chng trnh: a ngi Vit chinh phc nh Everest do Tn Hip Pht ti tr thy c

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TM HIU QUAN H CNG NG CA CNG TY TN HIP PHT

mi quan h cng ng v kht vng thc hin nhng iu ln lao ca cng ty TNHH TM-DV
Tn Hip Pht.

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TM HIU QUAN H CNG NG CA CNG TY TN HIP PHT

III. TM HIU QUAN H CNG NG CA CNG TY TN HIP PHT:

1. Gii thiu cc hot ng mang ngha cng ng ca cng ty Tn Hip Pht:
Trong bi cnh nn kinh t th gii ni chung v Vit Nam ni ring ang trong thi k kh
khn, suy thoi v bin ng kh d bo, ng thi vic qung co ang dn dn b thoi v,
nhng ngi cho PR, th cc hot ng nng cao v to dng gi tr doanh nghip khng ch
dng li vic sn xut cc sn phm cht lng tt m cn cn n hnh nh ca mt thng
hiu gn lin vi nhng hot ng mang ngha cng ng. Cng ty Tn Hip Pht coi iu ny
nh mt tn ch trong hot ng kinh doanh ca mnh. Thng hiu Tn Hip Pht gn lin vi
cc hot ng th dc th thao trn c nc nh: a ngi Vit chinh phc nh Everest,
Cp bng v ch quc gia V-League, Cp xe p truyn hnh HTV, i hi th thao
chu trong nh ln 3. Bn cnh l cc chng trnh ti tr chm sc sc khe cho cng
ng m cng ty Tn Hip Pht thc hin nh: Ngy hi th ng huyt v chm sc bnh
nhn i tho ng, d n Sng ng sng khe di lu, chng trnh Ngun sng cho
i. Nhng hot ng mang ngha cng ng ngy cng khng nh cho thng hiu Tn
Hip Pht khng nhng sn xut, kinh doanh tt m cn phc v cc li ch cho cng ng.
2. Chng trnh: a ngi Vit chinh phc nh Everest
Chinh phc nh Everest huyn thoi l
m c ca tt c nhng ai thch b mn
leo ni, thch chinh phc nh cao. Everest
Vit Nam 2008 l s kin u tin
ngi Vit Nam chinh phc nc nh th
gii, l c hi Vit Nam gii thiu
cng bn b nm chu rng ngi Vit
Nam sn sng chinh phc cc nh cao,
a tinh thn Vit ha cng th gii. a
ngi Vit chinh phc nh Everest

nh Everest

l chng trnh do i truyn hnh Vit Nam phi hp vi cng ty Lasta cng vi s ti tr ca
cng ty Tn Hip Pht thc hin. y l chng trnh truyn hnh u tin khm ph Everest qua
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TM HIU QUAN H CNG NG CA CNG TY TN HIP PHT

gc nhn ca ngi Vit. y cng l s kin th thao quy m u tin ca Vit Nam v b mn
leo ni v l chng trnh truyn hnh thc t u tin trn th gii v hnh trnh chinh phc
Everest. Vi th mnh ca truyn hnh thc t, khn gi s theo st c din bin ca cuc
hnh trnh chinh phc nh Everest v ha mnh vo chuyn phiu lu thm him vt qua chiu
cao 8848m cm c t quc ln nc nh th gii ca cc vn ng vin leo ni. Bn cnh
, chng trnh cng s cung cp cho khn gi nhng thng tin khm ph v nhng vng t b
n, nhng nn vn ha c o dc theo cuc hnh trnh ca cc vn ng vin leo ni Vit
Nam.

WHO?
Chng trnh: a ngi Vit chinh phc nh Everest do i truyn hnh Vit Nam
phi hp vi cng ty Lasta thc hin di s ti tr ca nhn hng Number 1 thuc cng
ty TNHH TM-DV Tn Hip Pht. y cng l mt chng trnh truyn thc t u tin
Vit Nam v trn th gii v hnh trnh chinh phc, khm ph nh Everest ca cc nh
leo ni.

WHAT?
y l s kin ln u tin ngi Vit Nam s chinh phc nc nh th gii vi thng
ip Tinh thn Vit ha cng th gii. Bn vn ng vin Vit Nam u t c
tuyn chn s cng nhng chuyn vin dy dn kinh nghim chinh phc nh Everest
huyn thoi, vt qua 8848m cm l c t quc trn nh ni cao nht th gii.

WHERE?
Sau qu trnh tuyn chn v hun luyn kht khe, cc vn ng vin leo ni Vit Nam s
leo ln nh ni Everest hay cn gi l nh Chomolungma l nh ni cao nht trn tri
t khi so vi mc nc bin. ng ln nh l bin gii gia Nepal v Ty Tng.

WHEN?
Chng trnh c bt u t thng 10 nm 2007 n thng 6 nm 2008 bao gm c qu
trnh tuyn chn, hun luyn v chinh phc Everest. Qu trnh tuyn chn v hun luyn

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TM HIU QUAN H CNG NG CA CNG TY TN HIP PHT

bt u t thng 10 nm 2007, n thng 4 nm 2008 s chnh thc bt u thc hin
chinh phc nc nh th gii v kt thc vo thng 6 nm 2008.

WHY?
y l c hi tuyt vi gii thiu hnh nh mt Vit Nam kht khao chinh phc, ch
v ngh lc vt kh vi th gii. Cc vn ng vin chin thng thin nhin v vt qua
chnh nhng gii hn ca mnh i tm vinh quang cho con ngi Vit Nam, cho ton
t nc, snh vai vi nm chu v a tinh thn Vit ha cng vi th gii.

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TM HIU QUAN H CNG NG CA CNG TY TN HIP PHT

HOW?
chinh phc nh Everest, qu trnh tuyn chn vn ng vin trn c nc c bt
u t thng 10 nm 2007 chn ra 20 th sinh tip tc th thch v hun luyn cho
vic leo ln nh ni cao nht th gii. Cc th sinh d tuyn s phi vt qua 3 vng bao
gm kim tra th lc, nhng bi tp kim tra ch v kim tra tinh thn ng i, phi
p ng c cc tiu chun nghim ngt ca cc chuyn gia leo ni nh: Sc kho tt,
c sc chu ng do dai, c ch, khng thoi li trc kh khn. Chng trnh c
chia thnh 6 giai on:
Giai on 1:
Sau khi chn c 20 th sinh trong c nc, cc th sinh s tham d vng
loi vi cc bi kim tra v th lc, ch v tinh thn ng i ti nh
Phanxipang.
Phanxipang: Sau t tp hun trn, 12 th sinh s b loi da trn nh gi ca
cc hun huyn vin, bc s v chuyn gia.
8 th sinh cn li s bay sang Hong Kong may v trang b dng c leo
ni.
Giai on 2:
8 th sinh s ln ng i tp luyn ti ngn ni u tin, ni Kota Kinabalu
Malaysia - nh ni cao nht ng Nam . Thi gian luyn tp khong 7
ngy.
Sau ln chinh phc ngn ni u tin - Kinabalu, chng trnh s loi ra 2 vn
ng vin leo ni.
Giai on 3:
Luyn tp ti ni Kilimanjaro - Tazania: khong 15 ngy.

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TM HIU QUAN H CNG NG CA CNG TY TN HIP PHT

Sau t ny, chng trnh tip tc loi ra 1 vn ng vin leo ni na. Cn li
5 vn ng vin.
Giai on 4:
Luyn tp ti Island Peak: khong 21 ngy.
Sau t chinh phc ngn ni th ba - Island Peak, 1 vn ng vin leo ni tip
tc b loi ra khi cuc chinh phc. S lng vn ng vin leo ni giai on
ny ch cn li 4 ngi.
Giai on 5:
Hun luyn ti Vit Nam: T thng 11/2007 - thng 4/2008.
Giai on ny cn thi gian di nh vy v vo ma ng, kh hu Hymalaya
rt khc nghit v gi bo rt ln nn khng th leo ni c. V vy 4 nh leo
ni phi quay v luyn tp thm sc chu ng ca c th.
Giai on 6: Chinh phc Everest.
Thi gian: Thng 4-6/2008 (60-70 ngy).
Gii thiu hnh nh v chuyn i n Nepal bt u cho cng cuc chinh phc
ngn ni cao nht th gii v v s chun b lu tri, trang thit b ca on
thm him.
i cng on VN l hai nh quay phim cao v by ngi dn ng Sherpa
thuc b tc c ngun gc t Ty Tng, sng cao 4000m trn dy
Hymalaya.

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TM HIU QUAN H CNG NG CA CNG TY TN HIP PHT

Thng 6/2008: on vn ng vin Vit Nam chinh phc nh Everest, tr v
Vit Nam.

Tri qua qu trnh tuyn chn, hun

luyn v chun b lu di, cn thn cng vi
tinh thn vt gian kh, ch mnh lit ca
cc vn ng vin leo ni, vo lc 7 gi 15
ngy 22 thng 5 nm 2008, 3 nh leo ni l
Bi Vn Ngi, Phan Thanh Nhin, Nguyn
Mu Linh chinh phc c nc nh th
gii l nh Everest, l c t quc c
cm ni c cao cao nht th gii. Lch
s Everest ghi thm tn Vit Nam vo danh
sch t nc c on leo ni chinh phc
thnh cng nc nh th gii.

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TM HIU QUAN H CNG NG CA CNG TY TN HIP PHT

IV.

KT LUN:
Chng trnh a ngi Vit chinh phc nh Everest vi thng ip Tinh thn Vit ha
cng th gii thnh cng tt p. Tinh thn v ch ca ngi Vit Nam c khng
nh vi th gii, c t nc Vit Nam c quyn t ho v vinh quang snh vai vi nm chu
khi c tn trong lch s chinh phc nh ni Everest. L nh ti tr cho chng trnh, cng ty Tn
Hip Pht khng nh v cht lng v sc mnh thng hiu ca mnh. ng thi thy c
kht vng mong mun nng cao cht lng ca cc sn phm ln tm quc t v a sn phm
ca mnh ra vi cc nc ng Nam v xa hn na l ra khp th gii. Cng ty Tn Hip Pht
rt thnh cng trong vic PR cho sn phm ca mnh trong chng trnh ny v y l chng
trnh ln u tin Vit Nam thc hin nn thu ht c s ch ca mi ngi, v th to
c n tng tt p v cng ty. Chng trnh c nh gi l mt cch lm PR t ph thc
s khi va to c mt s kin cun ht va c ngha cng ng cao. Vi thng ip Tinh
thn Vit Nam ha cng th gii, Tn Hip Pht a cng chng t s hiu k n thun
n kht vng v t ho khi ln u tin Vit Nam c nhng i din n lc chinh phc thnh
cng nc nh th gii. Qua chng trnh ny cng ty TNHH TM-DV Tn Hip Pht th
hin hnh nh mu mc ca mt cng ty v s pht trin kinh doanh v cc hot ng mang
ngha quan h cng ng.

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TM HIU QUAN H CNG NG CA CNG TY TN HIP PHT

PH LC
Nhng hnh nh v chng trnh a ngi Vit chinh phc nh Everest

Vng s tuyn

Trn nh Phanxiphan

Trn nh Kinabalu

TG Tn Hip Pht v on leo ni

on leo ni ti tr s Tn Hip Pht

Trn ng chinh phc Everest

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TM HIU QUAN H CNG NG CA CNG TY TN HIP PHT

TI LIU THAM KHO

Cc trang web tham kho:
-

www.everestvietnam.vn

www.thp.com.vn

http://giadinh.net.vn

www.dongtay.com

www.binhduong.com.vn

www.doanhnhansaigon.vn

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