Lafarge Cement Egypt

Strengths (S) Opportunities (O)

1. 2. 3. 4. 5. 1. High level of calipers Potential Mega construction projects after revolution and government commitment readiness Population rate is growing rapidly 2. High financial new huge construction companies entered the market position Libya revolution and reconstruction project , opportunities to export Huge product 3. Potential exporting due to low currency exchange rate lines

Weakne sses (W)

1. Hig h tur no ver lev el 2. Un sta ble ori gin ati on str uct ur e

SO Strategies Increase market share (S1,O1,S3,O1) Submit a new contracts (S1,O3,S3,O3)

WO Strategies

Threats (T)

ST Strategies

WT Strategies

new competitors Higher cost for raw materials and energy and fuel due to legal constraints unstable political situation with all it's consequences effect of global financial crises Effect of the escape of some of the construction companies due to the unstable conditions

Space Matrix for a Bank Financial position (FP) Lafarge cash flow Licquidity EPS Price eraning ration Total Industry Position (IP) Growth Potential Profit potential Resource utilization Total Stability position (SP) Rate of inflation Technological changes Demand variability Total Competitive position Market share Product quality Customer loyality Total

Rating 7 6 5 2 20 5 7 4 16 -2 -6 -1 -9 -3 -1 -4 -2 -10

Sp Average -9/-3 = -3 CP Average -10/-4= -2 IP Average 16 /4 = 4 FP Average 20/4 = 5 X axis = -2 + 4 = 2 Y Axis = -3 +5 = 2 Then plot and determine your strategy .

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0.5

0.

For Lafarge Cement relatively to Cemex industry groth rate is For Lafarge Gepson relatively to Cemex industry groth rate is For Lafarge Ready mix relatively to Cemex industry groth rate is