This paper considers the implications for advertisers of Daniel Schacter's'seven sins of memory' transcience, absent-mindedness, blocking, misattribution, suggestibility, bias and persistence. Each of the'sins' is explained in detail and advice provided for advertisers on how to avoid these pitfalls.
This paper considers the implications for advertisers of Daniel Schacter's'seven sins of memory' transcience, absent-mindedness, blocking, misattribution, suggestibility, bias and persistence. Each of the'sins' is explained in detail and advice provided for advertisers on how to avoid these pitfalls.
This paper considers the implications for advertisers of Daniel Schacter's'seven sins of memory' transcience, absent-mindedness, blocking, misattribution, suggestibility, bias and persistence. Each of the'sins' is explained in detail and advice provided for advertisers on how to avoid these pitfalls.