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  • What Makes A Price Increase Seem Fair

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    Dejan Jakovljević
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    The document discusses factors that influence whether customers perceive a price increase as fair, including transparency about the reasons for the increase, perception of value received, and comparison to similar products or services. Customers are more accepting of increases when companies clearly explain the justification, such as increased costs, and show how quality or quantity is improved.

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    What Makes a Price Increase Seem Fair

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    The document discusses factors that influence whether customers perceive a price increase as fair, including transparency about the reasons for the increase, perception of value received, and comparison to similar products or services. Customers are more accepting of increases when companies clearly explain the justification, such as increased costs, and show how quality or quantity is improved.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    208 views7 pages

    What Makes A Price Increase Seem Fair

    Uploaded by

    Dejan Jakovljević
    The document discusses factors that influence whether customers perceive a price increase as fair, including transparency about the reasons for the increase, perception of value received, and comparison to similar products or services. Customers are more accepting of increases when companies clearly explain the justification, such as increased costs, and show how quality or quantity is improved.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    What makes a price increase seem "fair"?

    Maxwell, Sarah Pricing Strategy & Practice; 1995; 3, 4; ABI/INFORM Global pg. 21

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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