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    Ikram Apandy Jalil Apandy
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    Test product - Breakfast cereal Target market - Youth (age 15 - 30) Panellists - 26 persons A forced-choice test No of sample: 2 x 26 = 52 Test Method - Paired preference (affective test)

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    K-N-L

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    Test product - Breakfast cereal Target market - Youth (age 15 - 30) Panellists - 26 persons A forced-choice test No of sample: 2 x 26 = 52 Test Method - Paired preference (affective test)

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views3 pages

    Known

    Uploaded by

    Ikram Apandy Jalil Apandy
    Test product - Breakfast cereal Target market - Youth (age 15 - 30) Panellists - 26 persons A forced-choice test No of sample: 2 x 26 = 52 Test Method - Paired preference (affective test)

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Known Test product - Breakfast cereal Target market - Youth (age 15 - 30) Our company - First Food Industries

    Sdn. Bhd. Panellists - 26 persons A forced-choice test No of sample: 2 x 26 = 52 Test Method - Paired preference (Affective Test)

    Need To Know Competitor -The leading brand company Attributes between 2 samples (hi-fiber, fortified) Budget Typical consumption trend

    Learning Issues
    Test Objective

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