EXECUTIVE SUMMARY

Greaves Cotton Ltd is the pioneer in Engineering Products. The company is one of the oldest companies, which has reached great heights & is still progressing. Greaves can be considered a Multi Engineering Product house as they have a wide variety of products all under one roof. To have clear customer Focus, Business operations of the company are strategically divided into different Business Groups. With the recent Boom in the Industrial Sector the company is all set to achieve tremendous progress. The report presents a detail idea of majority of Greaves Products & their working. Also the method of Functioning of the company right from the receipt of the Enquiry to the Execution part is well explained. The commercial side of Business is also explained. This project on Analysis of Product Quality & Customer Satisfaction is mainly focusing on the Evaluation of Greaves Products, Finding the loopholes in their working, & measuring the customer satisfaction. The project includes a survey of about 50 companies (Customers) for different Business Groups of Greaves. The Dealers gave the Companies selected for the project. A one to one personal interaction with the direct customer is been done & all their Feedback & suggestions is incorporated via a Questionnaire. From the survey conducted Greaves can have a fair idea of their Weaknesses & lacunas & can improve upon the same.