Pampers Develops a Rash

1. Run a frequency distribution for each of the variables and make bar charts 2. Group brand preference as low, medium and high as follows: o Low=1or2 o Medium=3 to 5 o High=6 or 7 3. Group all independent variables as either low=1to 3, medium= 4 and high=5 to 7 4. Run the following cross tabs: Preference with each independent variable. 5. Run following three variable cross tabs: o Preference with unisex, controlling for style, o Preference for count per box, controlling for price o Preference with comfort, controlling for taping. 6. Run a regression equation for brand preference that includes all independent variables 7. Reduce the independent variables to manageable factors. Interpret the results and make recommendations based on your findings to the management. They want your opinion on which of the 9 attributes mothers value most highly, as well as your ideas for specific actions that can increase the market share of Pampers.