A Total Quality oriented organization must have at least following principal objective.

Organization should have many more additional specific objectives.

1.

Customer focus, customer delight/satisfaction.

2.

Continuous improvement as a culture of the organization, which must be the way of life.

3.

Focused, continuous and relentless cost reduction.

4.

Focused, continuous and relentless quality improvement.

5. To create an organization whereby everyone is working towards making their organization the best in its business, and to capitalize on the sense of achievement and working in a world-class organization.

To achieve these objectives, TQM must include a ten dimensional-framework