PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS

PROGRAMME STRUCTURE FOR ISBE - B

NO
1. 2. 3. 4. 5. Executive Communication* Macro Economics* Organisation Development* Entrepreneurship & Small Business Management* SPECIALISATION: MARKETING 6. 7. 8. Services Marketing Marketing Strategy International Marketing SPECIALISATION: HR MANAGEMENT 9. 10. 11. Training & Development Group Dynamics Compensation Management SPECIALISATION: FINANCE 12. 13. 14. Securities Analysis & Portfolio Management Insurance & Banking Management of Indian Financial Systems SPECIALISATION: MARKETING COMMUNICATION 15. 16. Advertising Creatives Direct Marketing & Communication 2 2 2 2 2 2 2 2 2 2 2

Subject
Business Policy & Competitive Strategy

Credit
2 2 2 2 4

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS

17.

Below the Line Promotions SPECIALISATION: INFORMATION TECHNLOGY

18. 19. 20.

Business Intelligence Strategic Innovation Management Strategies for Managing Networked Business

2 2 2

* The starred(*) papers have to be studied in addition to all the papers prescribed under the MS University syllabus. Thus a student will be examined for Business policy and strategic management course plus 3 specialization papers under MS University syllabus (For a total of 8 credits). In addition he will appear for 4 more papers listed immediately after Business Policy paper (totaling to 10 credits). In all he will be examined in 8 papers totaling to 18 credits. = 8 credit papers for MS University plus 10 credit papers for IIPM syllabus.

BUSINESS POLICY & COMPETITIVE STRATEGY

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS UNIT 1. DEFINING BUSINESS POLICY Definitions, Kottr, Glueck & Jauch, Kenneth Andrews, Porter Strategy formulation techniques Discussion on planning for the present & future Demand forecasting techniques o Quantitative models: Averages, moving Trends, regression, factor analysis o Significance Tests: T-Test, Chi Square Test UNIT 2. CORPORATE LEVEL PLANNING Methods to define corporate mission o Druckers Model: Corporation definition, customers, value time relative position (Will and Should) as per Ansoffs Strategy Gap Identifying S.B.Us o Independence equation, management authority relevance Evaluating current business portfolio o Growth share matrices, BCG, GE Generic strategies: Build, hold, harvest, divest w.r.t stars, question marks, cash Cows, dogs Identifying new growth areas o Ansoffs strategy gap revisited, integrative strategies: horizontal, vertical intensive, ansoffs Model: Diversification, concentric, horizontal, conglomerate UNIT 3. BUSINESS LEVEL PLANNING Defining business mission o Druckers model revisited o Business Definition, Customers, Value o Time Relative Position (Will and Should) as per Ansoffs Strategy Gap o Relevance of Specificity w.r.t Corporate Mission Statement Internal Environment Analysis

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS o Core Competency Model of Prahlad o Filter Test for Determining Core Competencies o Filter Test for Determining Core in competencies External Environment Analysis o Industry Analysis Framework of Porter o Understanding 5 forces and 5 entities: - Customers, Suppliers, Potential Threats, Substitutes, Competitors o Proportionality Quotients as Defined by Porter o Barriers to Entry: Barriers to Production, Barriers to Marketing Goal Formulation o Sales, Market Share, Cash Flows, Profits o Relevance of PLC o Investment Center, Revenue Center, Cost Center, Profit Center, Cash Flow Center Strategy Formulation o Porters Generic Strategies Cost Leadership: Comparison with Price Leadership, Emphasis on Production Differentiation: Quality, Service, Style, Technology Mutual Exclusivity of Generic Strategies Focus Strategies as a Choice Non-Focus Strategies as a Choice

Program Definition o Blueprint for Action

Implementation o McKinseys 7-S Framework:

- Structure, Strategy, Systems, Staff, Style, Skills, Shared Values Feedback & Control

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS UNIT 4. BUSINESS PROCESS RE-ENGINEERING Process Improvement Process Re-Structuring Process Re-Engineering Process Transformation

UNIT 5. NEWER DIMENSION FOR STRATEGIC PLANNING AND IMPLEMENTATION Blue Ocean strategy Balance score Card Competing for the future

RECOMMENDED BOOKS: Azhar Kazmi: Business Policy and Strategic Management (2002:TMH) Vipin Gupta, Kamala Golla Kuta, and R. Srinivasan: Business Policy & Strategic Implementation (PHI: 2007) Competitive Advantage by Michael Porter Michael E. Porter: Competitive Strategy L.R.Jauch and W.F.Glueck: Business Policy and Strategic Management C.W.L. Hill and G.R.Jones: Strategic Management :An Integral Approach VSP Rao and V. Harikrishna : Strategic Management :Text and Cases

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS

EXECUTIVE COMMUNICATION: MENTORING COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS COURSE CREDITS: 02 1. BUSINESS PRESENTATION What, and how of business presentation 2. PRESENTATION SESSION - 1 Students presentation (5 Minutes) Feedback by the faculty 3. COMMUNICATION ACTIVITY - 1 Facultys session on communication 4. PRESENTATION SESSION - 2 Students presentation (10 Minutes) Feedback by the faculty 5. COMMUNICATION ACTIVITY - 2 Facultys session on communication 6. AIDS TO COMMUNICATION Group activities Management games 7. PRESENTATION SESSION 3 Students presentation (15 Minutes) Feedback by the faculty 8. RESUME PREPARATION Ideal resume Resume writing exercise 9. PRESENTATION SESSION 4 Students presentation (30 Minutes)* (Note: This presentation shall be video recorded)

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS Feedback

10. MONITORING OF PROGRESS Individual feedback sessions This session will be judged by a 3 member panel consisting of excom faculty, senior excom faculty, and a member of SMG team. Excom faculty will provide feedback on students performance. Senior faculty will inturn assess the performance of excom faculty. The SMG team member will provide employability/placement index for the individual student.

NOTES:

An average PG level student at IIPM is expected to participate in the following exercises: - Individual Presentation - Debates - Practice interviews - Group discussion exercises - Miscellaneous sessions covering group based written, verbal, and non verbal communication exercises.

* Every student will be given a CD recording of his performances in sessions (meant to be recorded) during trimesters I & II. This will enable him to see his own transformation as a speaker. Besides, alongwith this CD, by the end of trimester II all the students will be provided personalized written feedback on their progress. BASIC TEXTS: This course is 100% hands on practice oriented one. Hence the students dont have to refer to any texts. However, the students are strongly advised to consult their mentor to obtain tips on how to further improve their presentation skills.

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS

MACRO ECONOMICS COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS COURSE CREDITS: 02 1. INTRODUCTION (1 HR) Definition & scope of macroeconomics Income and its measurement; their interpretation Circular flow of income, output, and spending NI and allied measures for India 2. INCOME DETERMINATION IN SHORT RUN: BASIC MODEL (2 HRS) Determinants of aggregate spending Equilibrium income Changes in income Concepts of inflation, unemployment, business cycle, multiplier, etc. 3. INCOME DETERMINATION IN A FOUR SECTOR MODEL (2 HRS) Introduction of govt. in income determination model Income determination in an open economy Changes in income in a four sector model Govt. and external sector in Indian economy 4. PRICE SETTING IN AD-AS FRAMEWORK (2 HRS) Aggregate demand, aggregate supply, and equilibrium Changes in income and price level 5. INCOME AND PRICES IN THE LONG RUN (3 HRS) Induced changes in input prices Aggregate demand shocks and their consequences on income Income in short run and long run Business cycle and fiscal operations

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS Fiscal policy in India and its implications for income determination & change

6. INSTITUTION OF MONEY IN A MODERN ECONOMY (2 HR) Definition, nature, role, and function of money Money and credit Banking system: A preliminary idea of credit creation Working of monetary and credit policy in India 7. MONEY IN MACROECONOMICS (4 HRS) Demand for money: General and in India Supply of money: General and in India (monetary aggregated) Monetary forces and aggregate demand Macroeconomic cycles and aggregate shocks 8. BALANCE OF PAYMENTS AND EXCHANGE RATES (2 HRS) Balance of payments: Concept; Indian BOP Foreign exchange: Market; determination Foreign exchange markets and systems in India 9. MACROECONOMIC POLICY IN AN OPEN ECONOMY (2 HRS) Meaning of an open economy and openness Macro policy in a world with perfect capital mobility Implications of an open economy; Indian case 10. MACROEONOMIC ISSUES: INFLATION (1 HR) Inflation in the macro model The Philips curve The Lucas AS function Inflation in India 11. UNEMPLOYMENT (1 HR) Meaning, types, and characteristics of unemployment Unemployment in India: Nature. Causes, and consequences Cyclical and structural unemployments Policies to reduce unemployment 12. INTERNATIONAL TRADE (2 HRS) Basis of trade Trade theories for the nations Trade theories at the firm level Gains from trade

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS BASIC TEXTS LIPSEY AND CHRYSTAL: Economics (11th Indian Edition): Chs. 15-25 (OUP) MINISTRY OF FINANCE: Economic Survey (Latest Edition): All Chapters (OUP) V. IMPORTANT NOTES: All the case studies given in Lipsey & Chrystal are in course. The questions in examination will be application (of macroeconomics concepts) based.

ORGANIZATION DEVELOPMENT COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS COURSE CREDIT: 02 1. OVERVIEW (2 HRS) Introduction to OD Nature of planned change 2. PROCESS OF ORGANIZATION DEVELOPMENT (6 HRS) Diagnostic process: Meaning and dimensions of diagnosis; groups and jobs diagnosis; collection and analysis of information; feeding back of information Designing interventions 3. HUMAN PROCESS INNTERVENTIONS (4 HRS) Individual, interpersonal, and group process approaches Organization process approach 4. TECHNOSTRUCTURAL INTERVENTION (4 HRS) Restructuring organization Employee involvement Work design 5. HRM INTERVENTIONS (4 HRS) Performance Management Developing and assisting members 6. STRATEGIC CHANGE INTERVENTION (4 HRS)

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS Competitive and collaborative strategies Organizational transformation

BASIC TEXTS: CUMMINGS AND WORLEY: Organization Development and Change (Cengage:2005): Chs 1,2,5,6,7,8,9,12-20 BHUPEN SRIVASTAVA: Organization Design and Development (Biztantra)

ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT COURSE DURATION: 4 HRS PER WEEK FOR 12 WEEKS COURSE CREDITS: 04 A: ENTREPRENEURSHIP (Weightage: 75%) 1. ENTREPRENEURSHIP: CONCEPT, EVOLUTION, AND SCOPE (3 HRS) Concept and evolution of entrepreneurship Corporate entrepreneurship Individual entrepreneurship: Part time, small and medium ventures 2. DEVELOPMENT OF ENTREPRENEURSHIP (6 HRS) Profile of an individual entrepreneur: Aptitude, skills, and knowledge set Entrepreneurial mindset: Creativity and innovation Profile of every individual students in terms of entrepreneurial traits 3. VENTURE PLANNING (6 HRS) Opportunity assessment Environment assessment Marketing research Financial analysis Business Plan 4. STARTING A VENTURE (6 HRS) Legal form of business: Merits and demerits of alternative forms

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS Legal environment Sources of finance Buying a business & valuaing it Precommencement issues

5. RUNNING AN ENTERPRISE (6 HRS) Strategic planning Growth of an entrepreneurial venture: Organic & inorganic Operational dimensions of running the venture 6. RUNNING AN ENTERPRISE: SOME ISSUES (3 HRS) Networking Family business e-business 7. HARVESTING A BUSINESS (6 HRS) Valuating for harvesting (with numerical examples) Succession issues Dilution of stakes Preparing for, and actually, exiting a venture B. SMALL BUSINESS MANAGEMENT (WITH SPECIAL FOCUS ON INDIA) (Weightage: 25%) 8. SETTING UP SMALL BUSINESS IN INDIA (4 HRS) Registration and legal formalities Procurement of space, electricity and other utilities Preproduction contracts with vendors, suppliers, customers, etc Basic start up problems and their resolution 9. MANAGEMENT OF SMALL BUSINESS IN INDIA (4 HRS) Planning and organizing Financial planning and execution Marketing Management HR issues 10. MANAGEMENT OF GROWTH (4 HRS) Stabilisation strategies Growth strategies; crises of business growth Information technology and small business

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS BASIC TEXTS: ROBERT D HISRICH AND DEAN A SHEPHARD: Entrepreneurship (Mc Graw Hills: Latest edition) RAJEEV ROY: Entrepreneurship (OUP): Chs. 4,7,15 and 18 BUSINESS WORLD: The SME White Book 2010/11 (BW Publications:2010) All Chapters

SPECIALIZATION: MARKETING INTERNATIONAL MARKETING 1. INTERNATIONAL MARKETING: AN OVERVIEW The Scope and challenge of International Marketing The dynamic environment of international marketing Constituents of international environment 2. THE ENVIRONMENT OF GLOBAL MARKETS Geography and history: the foundations of cultural understanding; Cultural dynamics in assessing global markets Business customs in global marketing The political environment: A critical concern The international legal environment The economic environment 3. ASSESSING GLOBAL MARKET OPPORTUNITIES Developing global vision through market research Emerging markets and scope for marketing Multinational market regions & market groups

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS Ranking of markets in terms of relative opportunities

4. DEVELOPING GLOBAL MARKET STRATEGIES Global marketing management: Planning and organization. Creating products for consumers in global markets Marketing Industrial products and services International distribution systems International Retailing Exporting and Logistics: Special issues for the smart business The global advertising and promotion effort. Personal selling and sales management Pricing for international markets 5. IMPLEMENTING GLOBAL MARKETING STRATEGIES Negotiating with international customers, partners, and regulator Organizational structure, system, and processes for delivering marketing program

MARKETING STRATEGY 1. CONCEPTS COMPETENCIES, ENVIRONMENT AND STRATEGY ALTERNATIVES Introduction Competence Environment Models Strategies 2. ANALYSIS FOR STRATEGY FORMULATION-1 Product management/ analysis Market analysis 3. ANALYSIS FOR STRATEGY FORMULATION-2 Customer Analysis Competitor Analysis

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS 4. SEGMENTATION, TARGETING, POSITIONING (STP) Segments, niches, monopoly Segment invasion strategy Positioning and repositioning STP synergy and marketing strategy 5. SUSTAINABLE COMPETITIVE ADVANTAGE (SCA) Developing SCA Sources of SCA or strategic thrusts Competitive position matrix Synthesis: course consolidation and summarization of discussions, and,

findings/learning

SERVICES MARKETING 1. INTRODUCTION TO SERVICES MARKETING Understanding services Nature of services marketing

2. SERVICES MARKETING AND CUSTOMER EXPERIENCE Consumer behaviour & search, experience, and credence traits Consumer decision making process; implications for service provider Customer expectation and perceptions Marketing research and customer needs identification

3. STRATEGIC ISSUES IN SERVICES MARKETING

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS Market segmentation and targeting Differentiation and positioning of services Management of demand and capacity

4. MARKETING MIX FOR SERVICES Marketing mix elements Product: Service packaging Pricing of services Promotion of service Role of people factor Service processes Physical evidence and marketing

5. MAXIMIZATION OF SERVICES MARKETING POTENTIAL Relationship marketing Internal marketing

SPECIALIZATION: MARKETING COMMUNICATION ADVERTISING CREATIVES 1. INTRODUCTION Anatomy of an ad./ commercial: copy and layout; script: audio and video Communicating through the ad./commercial: Role of various elements 2. GETTING SET TO WRITE THE AD/COMMERCIAL Planning the ad copy / commercial Setting objectives (seeking attention to intention to buy) Sources of idea for commercial / ad words and visuals plus audio elements Content considerations: - Use of attributes, benefits, proof of delivery points - Use of human interest material and other extraneous devices

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS - Highlighting of negative vs. positive benefits - Length vs. brevity considerations 3. COPY/SCRIPT APPROACHES: COMMUNICATION STRATEGUM: Communication strategum to - seek attention - arouse interest and create desire - convince the listener / viewer / reader - induce action (to know more / buy) 4. ACTUAL COPY/SCRIPT WRITING Beginning, main body, and the ending 5. SPECIFIC COPIES / SCRIPTS FOR Newspaper ads Magazine ads Mail order / other direct mailers Outdoors Radio TV Online RECOMMENDED BOOKS: Bonnie L. Drewniary & A.Jerome Jewler: Creative Advertising George Felton: Advertising Concept and Copy J. Thomas Russell and W.Ronald Lane: Kleppner's Advertising Procedure Walladeres: Craft of Copywriting Schlemmen : Handbook of Advertising Art Production

BELOW THE LINE PROMOTIONS 1. PROMOTIONAL MANAGEMENT : OVERVIEW Meaning, relevance and scope Planning a promotional campaign

2. SPONSORSHIPS AND EVENTS Sponsorships Event management

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS 3. MERCHANDISING Meaning, types Visual merchandising

4. CONFERENCES AND EXHIBITIONS Meaning, relevance, types, and overall purpose Organizing conferences Participation in exhibitions

5. MEASUREMENT OF PROMOTIONAL PERFORMANCES What, when, and how of testing Measurement of effectiveness of various tools.

RECOMMENDED BOOKS: Belch, Belch, and Purani: Advertising & Promotion (Part V) O'Guinn, Allen, and Semenik: Advertising Management, with Integrated Brand Promotion (Part V) Terence A. Shimp: Advertising and Promotion, an IMC Approach ( Part IV and V) Kazmi and Batra: Advertising and Sales Promotion (Part VI and VII) Clow and Baack: Integrated Advertising, Promotion, and Marketing

DIRECT MARKETING AND COMMUNICATION 1. INTRODUCTION: Meaning, relevance, and scope Direct marketing vs. direct selling

2. UNDERSTANDING BUYING BEHAVIOUR: Final consumer Institutional buyer

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS Characterstics of buyer from direct seller Research for direct marketing

3. DIRECT MARKETING STRATEGY: STP approach to direct marketing Formulation of overall direct marketing strategy

4. DATABASE BUILDUP AND APPLICATIONS: Data collection and warehousing Data mining Database marketing

5. DIRECT MARKETING MEDIA AND CHANNELS: Mail order Tele marketing Multilevel marketing Online marketing

RECOMMENDED BOOKS: Direct Marketing Association; D M Report (Annual) Bob Stone: Successful Direct Marketing Methods Vaswar Dasgupta: Marketing Mantra: The Real Story of Direct Marketing in India Donna Fluss: Real Time Contact Centre Strategies Strauss & Frost: E-Marketing

SPECIALIZATION: FINANCE SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT 1. INTRODUCTION TO INVESTMENT MANAGEMENT Investment Settings The Asset Allocation Decision Global Investment

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS Global Asset Allocation: Analysis and Decision . Global Security Market: Analytical Decision Securities Markets Worldwide: Organization, functioning, and regulatory environment: 2. PORTFOLIO MANAGEMENT THEORIES AND PORTFOLIO CONSTRUCTION Markowitz Portfolio Theory Asset Pricing Models Market Portfolio Theory vs. Practice Portfolio construction 3. INVESTMENT CHOICES Bond valuation Derivative security analysis Real estate investment Money market investments 4. EVALUATION OF PORTFOLIO PERFORMANCE Portfolio performance: Required rate as benchmark a) b) c) Measures of evaluating performance Treynor Portfolio Performance Measure Sharpe Portfolio Performance Measure Jensen Portfolio Performance Measure

d) Peer Group Comparison Factors affecting use of performance measures.

5. STOCKS SELECTION USING TECHNICAL INDICATORS Dow Theory Japanese candlesticks Oscillators Moving averages

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS MACD, RSI etc.

RECOMMENDED BOOKS: S.Kevin: Security Analysis and Portfolio Management (PHI:2009) Fisher & Jordan, Investment Management. Avadhani, Security Analysis and Portfolio Management. . Puneethavathi & Pandian, Security Analysis and Portfolio Management. Prasanna Chandra, Managing Investments

INSURANCE AND BANKING 1. THE CONCEPTS AND PRINCIPLES OF INSURANCE

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS CONCEPTS Classification of Insurance Types of Life Insurance: Pure and Terms Types of General Insurance: Fire, Marine, Motor, Engineering, Aviation and Agricultural Insurance Professionals, Intermediaries and IRDA

PRINCIPLES Utmost good faith Insurable Interest Material facts Indemnity Proximate cause Subrogation Contribution

ACTURIAL PRINCIPLES Mortality Tables Physical and Moral Hazard Representations Warranties Risk appraisal & Risk Selection Underwriting

2. INSURANCE PRACTICES IN INDIA Life Insurance General Insurance Claims procedure

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS 3. OVERVIEW OF INDIAN BANKING SYSTEM Structure of Indian Banking Sector Central Banking: Functions, New Developments and Changing Scenario Banking Sector Reforms Suggestions and implementation Negotiable Instruments Bank Rate; repo rate Prime Lending Rate Deposit Rates Credit-deposit ratio Non-Performing Assets Capital Adequacy Ratio Cash Reserve Requirements Statutory Liquidity Ratio Low vs. high interest rates International Scenario of interest Rate Movement

4. FINANCIAL STATEMENTS ANALYSIS OF BANKS: (2 HRS) (Key Performance Indicators for banks such as efficiency and expenses control ratio, liquidity, risk and profitability) Assessment of: Bank Liabilities 5. Bank Assets Loan and Advances Income Statement CAMELS ratings CREDIT PROCESS IN INDIAN BANKS

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS Types of Credit Financial Appraisal for Credit Decision Standard Practices in appraisal process for working capital, capital expenditure, agriculture loans Loan Syndication Loan Pricing Credit risk Risk management

RECOMMENDED BOOKS: Justin Paul and Padmalatha: Management of Banking and Financial Services (Perason) George E. Rejda: Principles of Risk Management and Insurance (Pearson) KC Mishra & Mangala Bakshi: Insurance Business Environment and Insurance Company Operations (Cengage: 2009) KC Mishra & C. S. Kumar: Life Insurance Principles and Practice (Cengage: 2009) KC Mishra & Mangala Bakshi: Legal & Regulatory Aspects of Business (Cengage: 2009) KC Mishra & R. Venugopal: Life Insurance Underwriting (Cengage: 2009) KC Mishra & G E Thomas: General Insurance Principles & Practice (Cengage: 2009) Manas Tripathy, Simita Mishra, & KC Mishra: General Insurance Business Operations and Decision Making (Cengage: 2009) KC Mishra & RC Guria: Practical Approach to General Insurance Underwriting (Cengage: 2009)

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS

MANAGEMENT OF INDIAN FINANCIAL SYSTEM 1. INTRODUCTION Financial system: Definition, constituents, functions Role of financial intermediaries in conduct and development of economy Financial institutions and markets Forces (local and international) affecting growth of financial system Positive features and short comings of IFS

2. VENTURE CAPITAL AND PRIVATE EQUITY Functions, significance and revenue streams for venture capitalists Trends in Venture Capital financing world-wide, and in India Role of private equity in financing of business Issues affecting PE Existing players, their functions and revenue steams

3. CORPORATE ADVISORY MERCHANT BANKING, M&A , RAISING OF CAPITAL Services and leading players Revenue streams and trends Primary market: Activities; participants (merchant bankers/lead managers, underwriters, primary dealers) Issues in primary market: IPOs performance; financing pattern in business cycle phases, book building vs. fixed pricing; green shoe option Regulatory framework for the segment Stock exchange: Role & functions; trading; clearing and settlement Issues involved: Demutualization; dematerialization; frauds; major innovations

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS Indian debt market SEBI: Role; performance; effectiveness

4. CREDIT RATING AND ASSET MANAGEMENT Ratings and their importance Process of Ratings Rating agencies: Credibility and reliability issues Mutual funds: Meaning; types; role in mobilization of funds; functioning; regulations Investment Banking: Basics; issues involved Hire purchase

5. FOREIGN CAPITAL Portfolio investment by FIIs Foreign direct investment External commercial borrowings Indian investments abroad Global financial crisis and India

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS

SPECIALIZATION: HUMAN RESOURCES COMPENSATION MANAGEMENT 1. COMPENSATION PLANNING Introduction, Basic concept of compensation Classical theories on wages Elements of labour economics Establishing pay rates, Importance of an ideal compensation plan Broad branding Compensation plan and business strategy Devising a compensation plan Challenges affecting compensation

2. WAGE POLICY Concept of wage Wage policy in India; determinants of wage policy Impact of income tax on wage and salary administration Tools used for fixation on wages. Legislative framework in India

3. PAY PACKET- CONSTITUENTS Basic, D A, H R A, and other allowance, Perquisites, Fringe benefits. 4. PAY-FOR-PERFORMANCE & FINANCIAL INCENTIVES Meaning and definitions; Background and trends Pre-requisites of effective incentive system Scope of incentive schemes

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS Types of incentives- group incentive plan, for indirect workers, for operations employees of managers and professionals, for sales persons Total compensation programs.

5. BENEFITS & SERVICE Why benefits and services? Types of employee benefits and service insurance, retirement, employee services benefit and others Principles of Fringes, Significant benefits and services, the future of fringe benefits Guidelines to make benefit program more effective Benefits and employee leasing.

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS

GROUP DYNAMICS 1. UNDERSTANDING DYNAMICS OF WORK GROUPS AND WORK TEAMS Definition of work teams Importance of work teams Difference between work groups and work teams Types of work teams Effectiveness of work teams. Work groups: from the Hawthorne studies to work teams of the 1990s and beyond. Characteristics of work teams and essential requirements for the same Teams and Total quality management- Teams and workforce diversity.

2. GROUP PROCESSES & DYNAMICS ASSOCIATED WITH IT Communication patterns, leadership behavior power dynamics, and conflict interactions. Synergy Social Facilitation Effect. Relationship between interdependence of tasks, complexity of tasks and uncertainty of outcomes knowledge based tasks.

3. INFORMAL ORGANIZATIONS AND GROUP DYNAMICS Group member status and leadership Influence and power dynamics in virtual organizations Understanding behavioral patterns and likely conflicts

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS Handling grapevine and rumor- perception errors: projection and halo effect Influencing informal organizations

4. NEGOTIATIONS AND GROUP DYNAMICS Interdependence Role of personality traits in negotiation Gender differences Cultural differences that affect group opinion

5. GROUP DYNAMICS WITH REFERENCE TO EMPOWERMENT AND PARTICIPATIVE PROCESSES How do groups influence their members? Psychological analysis of social influence Majority influence as well as minority influence as well as between groups. How can groups be used to enhance psychological adjustment and well being? Response mechanics of members to group success and failures.

RECOMMENDED BOOKS Donclson Forsyth: Group Dynamics (Woodworth) Rodney W. Napier and Matti K. Gerstend feld: Groups: Theory and Practice (AITBS / Houghton Miffin)

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS

TRAINING AND DEVELOPMENT 1. TRAINING AND DEVELOPMENT: OVERVIEW Training and teaching Learning about management issues and concepts Principles of learning and development basic idea

2. TRAINING NEEDS Training needs classification; individual, occupational, and organizational level needs Identification of training needs

3. DESIGN OF A TRAINING PROGRAM AND ITS EXECUTION Training objectives Decision about content of training Training methods and choice of appropriate aids Parameters for assessment of training effectiveness Steps involved in conducting an effective training program

4. EVALUATION OF TRAINING Why evaluate? Methods for evaluation Criteria for evaluation

5. INVENTORY OF TRAINING METHODS

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS Lecture Case analysis Role plays Business / management games & simulations Experiential learning, including outdoors Organizing / preparing training material, including A.V. aids

RECOMMENDED BOOKS: Lynton & Pareek: Training for Development (Sage: 2nd edition) Uday Pareek: Training Instruments for OD & HRD Training For Organisational Transformation by Rolf Lvnton and Uday Pareek SPECIALIZATION: IT AND TECHNOLOGY BUSINESS INTELLIGENCE 1. BUSINESS INTELLIGENCE: INTRODUCTION Introduction to Business Intelligence Turbulent business environment and organizations survival and in such an environment (solving problems and exploiting opportunities excellence) Need for computerized support of managerial decision making Business intelligence (BI) methodology and concepts and their relation to DSS Major issues in implementing business intelligence

2. DATA WAREHOUSING AND AQUISITIONS Basic definitions and concepts of data warehouses Data warehousing architectures Processes used in developing and managing data warehouses Data warehousing operations Role of data warehouses in decision support Data integration and the extraction transformation, and load (ETL) processes Real-time (active) data warehousing

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS Data warehouse administration and security issues

3. BUSINESS AND DATA ANALYTICS Business analytics (BA) and its importance to organizations Major BA methods and tools Online analytical processing (OLAP), data visualization, and Multidimensionality and decision making Advanced analysis methods Business Analytics and web Decision support system

4. DATA MINING FOR BUSINESS DECISIONS Data mining and its objectives and benefits Different purposes and applications of data mining Different methods of data mining, especially clustering and decision tree models Use of some data mining software Process of data mining projects Data mining pitfalls and myths Text mining and its objectives and benefits Use of text mining in business applications Web mining and its objectives and benefits

5. BUSINESS PERFORMANCE MANAGEMENT Nature of business performance management (BPM) Closed-loop processes linking strategy to execution Best practices in planning and management reporting Difference between performance management and measurement Tools for BPM

RECOMMENDED BOOKS:

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS Turban, Sharda, Aronson, and Peng-Liang: Decision Support and Business Intelligence System Stair and Reynolds: Principles of Information Systems Stuart Barnes: Knowledge Management Systems S.A.Kelkar: Structured Systems Analysis & Design: A Concise Study M.H.Zuck: Knowing and Strategy Effy Oz: Management Information Systems

STRATEGIC INNOVATION MANAGEMENT 1. INTRODUCTION TO INNOVATION Basic Concepts Innovation in Context: What is Innovation? Culture and climate for innovation: Macro to business unit level 2. PROCESS OF INNOVATION MANAGEMENT Innovation Process Management; Need, significance, and challenges Actual process Process learning 3. SETTING THE TONE Creativity in innovation Design for Innovation 4. SCM AND INNOVATION Supply Chain Management and Innovation: Role significance and contribution of SCM for operational innovation 5. INFORMATION INPUTS AND INNOVATION Knowledge Management and Learning for Innovation

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS RECOMMENDED BOOKS: HBR: HBR on Innovation Shlomo Maital & D.V.R.Seshadri: Innovation Management- Strategies, Concepts and Tools Chaturvedi, Aseem Kumar, & Rahul: Managing Innovations and New Product Development:Concepts & Cases Bertrand Bellon & Whittington: Competing Through Innovation V.Govindarajan: Breakthrough Innovations Allan Afuah: Strategic innovations

STRATEGIES FOR MANAGING NETWORKED BUSINESSES 1. INFORMATION SYSTEM: Core concept Infrastructure Computer networks Database management

2. INFORMATION SYSTEM Information systems for sales and marketing Information systems for HR Information systems for accounting & finance Enterprise Information systems

3. INFORMATION SYSTEMS PLANNING AND DEVELOPMENT Business system planning; organizing work Business and IT mapping

PGP_III_SEMESTER_2010-12_ISBE-B RELEASE DATE: APRIL 2011_SS Information engineering: architecture, development, prototyping, etc

4. INFORMATION SYSTEMS FOR BUSINESS EFFECTIVENESS Organizational performance and information system IT investment, application, and business effectiveness: linkages and management

5. I.S IMPLEMENTATION: CSF Information systems success models CSFs for IS implementation Successful implementation through change management

RECOMMENDED BOOKS: Mahadeo Jaiswal & Mittal: Management Information System Effy Oz: Management Information Systems Andrew Tannenbaum : Computer Networks James F. Kurase: Computer Networking: A Top Down Approach Craig Zacker : Networking the Computer Systems