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MARKETING OF BANK SERVICES IN COMMERCIAL AND CO-OPERATIVE BANKS IN KERALA

Thesis submitted to the Mahatnta Gandhi University, Kottayam for the award of the Degree of Doctor of Philosophy in Commerce

Muraleedharan K.

K.

Under the supervision of


Dr. M. Sarngadharan
Professor and Head Department of Commerce University of Kerala, Thiruvananthapuram

POST GRADUATE AND RESEARCH DEPARTMENT OF COMMERCE ST. THOMAS COLLEGE, PALA JULY 2004
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Prepared by BeeHive Digital Concepts Cochin for Mahatma Gandhi University Kottayam

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