ad brief components of add brief 1 target market 2 brand profile 3 where that add will publish 4 5 6 7 8 1 2 3 4 5 6 7 8 9 communication objectives

promise? support? mandatories (optional) Advertising Appeals

5 5 5 5 5 5 30 facebook

OOH- billboard print add

explanation primary and secondary target: to whom we are speaking?also figure how to talk to them?cerelac-mother where brand is standing? newspaper?english/ urdu??? what we want to achieve, awareness( new brand )- realaunch/maintain brand(mature brands, e.g lux),what we want to do with our add?this needs to be crystal clear between brand and add team. Awareness, maintain , revamp what the brand is promising to consumer?safety?comfort?luxury?value for money-toyota? why the promise is true?y I m better-proof?clear- where is the data? Pak infectious society approved! e.g compliance with global positioning Advertising Appeals slice of life , university students , different uses , tagline slims slims slims-doston main zaruri hai- khanay nai zaruri hai -life mai zaruri hai - mazay ke liye zaruri hai slims slims slims soup daal khana indvidual

identify new usage competition cooking show- placement picture-girls tempting with 1 chip

hbcjbelebb4nn

12 plus, low and middle no branding billboards , tvc , print ad, social media camapaign

awareness and relaunch masala taste and multi purpose

showing different usages

1 2 3 4 5 6 7 8

spicy evening with family