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  • 1.nature and Scope of Consumer Behavior? Ans

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    Mayur Jain
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    The field of consumer behavior studies how individuals and groups select, purchase, use, and dispose of products and services. It examines the psychological, social, and economic factors that influence these decisions and their impacts on consumers and society. The scope of consumer behavior includes developing tailored marketing strategies, following consumer protection regulations, aiding social marketing efforts, and helping consumers and producers understand themselves and their environment. It also encompasses the psychological, sociological, social psychological, cultural anthropological, and economic factors that shape consumption patterns within a given population.

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    The field of consumer behavior studies how individuals and groups select, purchase, use, and dispose of products and services. It examines the psychological, social, and economic factors that influence these decisions and their impacts on consumers and society. The scope of consumer behavior includes developing tailored marketing strategies, following consumer protection regulations, aiding social marketing efforts, and helping consumers and producers understand themselves and their environment. It also encompasses the psychological, sociological, social psychological, cultural anthropological, and economic factors that shape consumption patterns within a given population.

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    8 views2 pages

    1.nature and Scope of Consumer Behavior? Ans

    Uploaded by

    Mayur Jain
    The field of consumer behavior studies how individuals and groups select, purchase, use, and dispose of products and services. It examines the psychological, social, and economic factors that influence these decisions and their impacts on consumers and society. The scope of consumer behavior includes developing tailored marketing strategies, following consumer protection regulations, aiding social marketing efforts, and helping consumers and producers understand themselves and their environment. It also encompasses the psychological, sociological, social psychological, cultural anthropological, and economic factors that shape consumption patterns within a given population.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    1.Nature and scope of consumer behavior?

    Ans.
    The field of consumer behavior is the study of individuals, groups, or organizations & the processes they use to select , secure, use, & dispose of products , services, experience or ideas to satisfy the needs & the impacts that these processes have on the consumer & society. (Ref -consumer Behavior - -Del l. Hawkins, Roger J. Best, Kenneth a. Coney, Amite mookerjee. Scope --1.This subject helps in developing tailor made marketing strategies to address the consumer needs. 2. Helps in following regulatory policy of a nation which is developed to protect consumer interest 3. Helps in social marketing 4.Helps consumers & producers to understand ones environment & oneself.

    2.What is the scope of consumer behavior?


    Ans.
    scope of Consume behavior refer to the study of market potential available in particular Area of the country, based on the customer taste, habits and standard of living of the people living there. 1. Psychology 2. Sociology 3. Social Psychology 4. Cultural Anthropology 5. Economics

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