THE INDIAN INSTITUTE OF PLANNING & MANAGEMENT NEW DELHI

THESIS SYNOPSIS
SS-2009-2011 MARKET MAPPING FOR SAP FI-CO MODULE UNDER THE GUIDANCE OF: MR. MANORANJAN MISHRA

SUBMITTED BY: BENOY JOY SS-2009-2011

THESIS SYNOPSIS
DETAILS OF THE STUDENT Name: Benoy Joy Varughese Section: SF1 Phone: 9582595512 Email: bny_joy@yahoo.com Batch: PGP/SS/2009-11 Specialization: Finance & Marketing THESIS TOPIC: Market Mapping for SAP FI-CO Module INTRODUCTION SAP, started in 1972 by five former IBM employees in Mannheim, Germany, is the world's largest inter-enterprise software company and the world's fourthlargest independent software supplier, overall. Systems, Applications, Products in data processing or SAP was originally introduced in the 1980s as SAP R/2, which was a system that provided users with a soft-real-time business application that could be used with multiple currencies and languages. As clientserver systems began to be introduced, SAP brought out a server based version of their software called SAP R/3, henceforth referred to as SAP, which was launched in 1992. SAP also developed a graphical user interface, or GUI, to make the system more user friendly and to move away from the mainframe style user interface. For the next 10 years SAP dominated the large business applications market. It was successful primarily because it was extremely flexible. Because SAP was a modular system (meaning that the various functions provided by it could be purchased piecemeal) it was an extremely versatile system. A company could simply purchase modules that they wanted and customize the processes to match the companys business model. SAPs flexibility, while one of its greatest strengths is also one of its greatest weaknesses that lead to the SAP audit.

In India, SAP is turning its attention to small- and-medium sized businesses (SMB). RESEARCH OBJECTIVE Enlist the key aspects of SAP FI-CO module as applicable to Indian SMBs. Undertake a competitors analysis of SAP FI-CO vis--vis close competitors based on: o Product features and capabilities o Price o Product Support o Usefulness to SMBs To undertake a market survey in order to gauge the acceptance level of SAP FI-CO in SMBs. RESEARCH METHODOLOGY Secondary data:
Data from Industry reports on ERP Data will be collected from SAP & Officials of SAP Affiliates in Delhi. Data will be collected from various Internet and SAP Modules.

Primary Data:
Tool for data Collection: Questionnaire Sample Size: 50 SMBs Target Audience: SMBs presently using SAP FICO Sample Extent: Delhi/Noida/Gurgaon Sampling method: Judgmental sampling

SCOPE OF THE WORK The broad aim of the study is to assess the acceptance level and future market potential for SAP FI-CO in SMB segment. .

JUSTIFICATION OF CHOOSING THE TOPIC SAP financials is a module that all companies can make use of. All companies large or medium sized have a financial department that SAP FI/CO can help optimise. The SAP FI Module has the capability of meeting all the accounting and financial needs of an organization. It is within this module that Financial Managers as well as other Managers within your business can review the financial position of the company in real time as compared to legacy systems which often times require overnight updates before financial statements can be generated and run for management review. The real-time functionality of the SAP modules allows for better decision making and strategic planning. The FI (Financial Accounting) Module integrates with other SAP Modules such as MM (Materials Management), PP (Production Planning), SD(Sales and Distribution), PM (Plant Maintenance),and PS (Project Systems). The FI Module also integrates with HR(Human Resources) which includes PM(Personnel Management), Time Management, Travel Management, Payroll.Document transactions occurring within the specific modules generate account postings via account determination tables. SAP CO Module represents the company's flow of cost and revenue. It is a management instrument for organizational decisions. It too is automatically updated as events occur. The SAP CO (Controlling) Module provides supporting information to Management for the purpose of planning, reporting, as well as monitoring the operations of their business. Management decision-making can be achieved with the level of information provided by this module. DETAILS OF THE EXTERNAL GUIDE Manoranjan Mishra

SUMMER TRAINING DETAILS COMPANY POSITION PERIOD OF WORK PROJECT DETAILS JOB PROFILE : : : : : TATA Steel Management Trainee 2 months Sales and Marketing Corporate Sales