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CSR 154.docx NTPC
CSR 154.docx NTPC
Table of Content
S.No.
1. 2.
Particulars
Introduction Corporate Social Responsibility: What does it mean?
2.1 How CSR help the companies 2.2 The business case for CSR 3. NTPC: The Social Commitment 3.1 Resettlement and Rehabilitation 3.1.1 The Comprehensive Policy Framework 3.2 Ash Utilization 3.3 A forestation 3.3.1 3.3.2 NTPC'S Approach Forest Bank
3.4 Environmental Management 3.4.1 3.4.2 3.4.3 3.4.4 3.4.5 3.4.6 3.4.7 Environment Management System / ISO-14001 Environment Policy Resource Conservation Pollution Control Systems Monitoring of Environmental Parameters Ash Water Recycling System Advanced / Eco-friendly Technologies
3.5 Global Compact 3.5.1 The Ten Principles of Global Compact 3.5.2 Participation by NTPC 3.5.3 Tsunami 3.6 Community Development 4. 5. 6. Research Methodology Result Conclusion
As a responsible corporate citizen, NTPC is making constant efforts to improve the socioeconomic status of the people affected by its projects. Through its Rehabilitation and Resettlement programs, the company endeavors to improve the overall socio-economic status of Project Affected Persons. NTPC was among the first Public Sector Enterprises to enter into a Memorandum of Understanding (MOU) with the Government in 1987-88. NTPC has been Placed under the 'Excellent category' (the best category) every year since the MOU system became operative. Recognizing its excellent performance and vast potential, Government of the India has identified NTPC as one of the jewels of Public Sector Navratnas- a potential global giant. Inspired by its glorious past and vibrant present, NTPC is well on its way to realize its vision of being one of the worlds largest and best power utilities, powering Indias growth.
Retention and recruitment- Employees want to work for responsible companies that care about their employees and contribute to society. Operational efficiency- CSR can improve the bottom line by using materials efficiently and minimizing waste. Increased sales- Cause-related marketing, ethical and environmentally conscious labels, and new product innovation can influence the top line.
Every business has an impact on the communities in which it operates, and the business depends on a basic set of social conditions--an educated workforce, available natural resources, health care, good government--in order to operate and compete. Communities also depend on business. The economic and social welfare of the population is dependent on having companies that can sustain the local economy. Every company draws on different resources and produces different effects in different locations.CSR practices and philanthropy must address these specific interactions between a business and the social conditions in which it operates Generic social issues- which neither significantly affect nor are significantly affected by the business. Value chain impact- the consequences of a company's operating activities, good or bad. Competitive context- those aspects of the social environment that constrain the productivity of the business in its operating location. Schools, for example, may affect the competitiveness of companies that depend on a local workforce, even if the companies' activities do not have a direct impact on the schools.
To be an effective and socially responsible business, companies need to move beyond generalized concepts of good citizenship.
Human Resources Corporate Social Responsibility can be an important aid to recruitment and retention, particularly within the competitive graduate market. Potential recruits are increasingly likely to ask about a firm's CSR policy during an interview and having a comprehensive policy can give an advantage. CSR can also help to build a 'feel good' atmosphere among exisiting staff, particularly when they can become involved through payroll giving, fundraising activities or community volunteering. Risk Management Managing risk is a central part of many corporate strategies. Reputations that take decades to build up can be ruined in hours through incidents such as corruption scandals or environmental accidents. These events can also draw unwanted attention from regulators, courts, governments and media. Building a genuine culture of 'doing the right thing' within a corporation can offset these risks. Brand Differentiation In crowded marketplaces companies strive for 'X Factors' which can separate them from the competition in the minds of consumers. Several major brands, such as The Cooperative Group and The Body Shop are built on ethical values. Business service organisations can benefit too from building a reputation for integrity and best practice. License to operate Corporations are keen to avoid interference in their business through taxation or regulations. By taking substantive voluntary steps they can persuade governments and the wider public that they are taking current issues like health, safety, diversity or the environment seriously and so avoid intervention. This also applies to firms seeking to justify eye-catching profits and high levels of boardroom pay. Those operating away from their home country can make sure they stay welcome by being good corporate citizens with respect to labour standards and impacts on the environment. Diverting Attention Major corporations which have existing reputational problems due to their core business activities may engage in high-profile CSR programmes to draw attention away from their perceived negative impacts. Thus British American Tobacco (BAT) will take part in health initatives and the petroleum giant BP has installed very visible wind-turbines on the roofs of some petrol stations in the UK.
Resettlement
Developed alternate free house plot in resettlement colony with necessary infrastructure facilities or provisions for self resettlement. Free transport arrangement for belongings and reusable material or suitable transport grant. Infrastructure to be provided includes primary school, dispensary, panchayat ghar, drinking water well/ hand pumps, WBM roads, drainage, Sulabh Sauchalaya etc. Suitable Resettlement Grant etc.
Rehabilitation
Land for land on a willing buyer willing seller basis Other rehabilitation options based on need and requirement Capacity Addition Programmes Suitable Rehabilitation Grants, Subsistence Allowance etc. Other innovative measures like incentivising purchase of land by the landless etc. Additional Economic Opportunities as per need and requirement
0.6
2.34 0.2 0.46 12.74
NTPC has adopted user friendly policy guidelines on ash utilization. These include actions identified for: Ash Collection & Storage System. Facilities & Incentives to users. Direct Department Activities. Administrative & Financial aspects.
In order to motivate entrepreneurs to come forward with ash utilization schemes, NTPC offers several facilities and incentives. These include free issue of all types of ash viz. Dry Fly Ash / Pond Ash / Bottom Ash & infrastructure facilities, wherever feasible. Necessary help and assistance is also offered to facilitate procurement of land, supply of electricity etc. from Govt. Authorities.
3.3 A forestation
The a forestation activities of the industrial region not only serve as foreground and background landscape features but also contribute to the overall improvement in the environment. The crucial need for conservation and restoration of the degraded ecosystem and preservation of genetic resources of the country led to the enactment of the "Wild Life Protection Act" (1974) and "Forest Act" (1980) in addition to legal Acts of Air, Water and Environment. Maintenance of ecological balance and pristine environment therefore, has been of utmost importance at NTPC. Environment planning and preservation is an integral part of its project activities. NTPC undertakes a forestation program covering vast tracts of land in and around its projects in a concerted bid to counter growing ecological threat.
Saving the existing trees, planting right at the beginning of construction phase, preservation of trees and advice from State Forest Departments and Agriculture Universities are a few general guidelines followed by NTPC in the a forestation program at their projects. The site specific a forestation details conform to the natural climatic conditions and adaptability of species. The species are grouped into a heterogeneous combination to impart a natural and healthy assemblage. The arrangement of species in the green belt / buffer zone conforms to hexagonal pattern to facilitate maximum density of species. In addition, the growth pattern and canopy are evaluated in their actual locations of the hexagonal pattern which help uniform canopy spreading. The tree planting, garden and park development in and around the township adds to the general aesthetics. Plant species of medicinal value are cultivated separately in isolated patch and information made available to residents for use appropriately. The nursery ensures good quality planting stock so vital in the success of planting program. In order to reduce the transport cost and damage to the planting stock, nurseries have been developed at the projects to meet the planting requirement. NTPC has developed independent Horticulture Department at its projects headed by experienced horticulture officers / supervisors.
Driven by its commitment for sustainable growth of power, NTPC has evolved a well defined environment management policy for minimizing environmental impact arising out of setting up of power plants and preserving the natural ecology. In November 1995, NTPC became the first public utility to bring out a comprehensive document entitled "NTPC Environment Policy and Environment Management System". Amongst the guiding principles, adopted in the document, are the company's proactive approach to environment, optimum utilization of equipment, adoption of latest
technologies and continual environment improvement. The policy also envisages efficient utilization of resources, thereby minimizing waste, maximizing ash utilization and providing green belt all around the plant for maintaining ecological balance. NTPC's environment-friendly approach to power has already begun to show results in conservation of natural resources such as water and fuel (coal, oil & gas) as well as control of environmental pollution. NTPC has chalked out a set of well-defined activities that are envisaged right from the project conceptualization stage. Performance enhancement and up gradation measures are undertaken by the organization during the post operational stage of the stations. These activities have greatly helped to minimize the impact on environment and preserve the ecology in and around its power projects. These measures have been enumerated as follows.
Continual improvement of environmental performance of all NTPC power stations in pursuance of our vision of powering Indias growth. Continually monitor all the stations for pollution prevention and environmental protection. Conservation of natural resources including land by utilizing more and more ash generated by thermal power stations of NTPC. Assist stations for compliance with relevant environmental legislations and regulations. To promote environmental awareness amongst the employees of NTPC. To create awareness of Ash Utilization and its environmental benefits among the Engineers, Builders, Architects, Potential Entrepreneurs, NTPC personnel and public at large.
Reduction in land requirements for main plant and ash disposal areas in newer units. Capacity addition in old plants, within existing land. Reduction in water requirement for main plant and ash disposal areas through recycle and reuse of water. Reduction in fuel requirement through more efficient combustion and adoption of state-of-the-art technologies such as super critical boilers.
Principle 1 : Business should support and respect the protection of internationally proclaimed human rights; and Principle 2 : Make sure that they are not complicit in human rights abuses.
Labor
Principle 3 : Business should uphold the freedom of association and the effective recognition of the right to collective bargaining; Principle 4 : The elimination of all forms of forced and compulsory labor; Principle 5 : The effective abolition of child labor; and Principle 6 : The elimination of discrimination in respect of employment and occupation.
Environment
Principle 7 : Business should support a precautionary approach to environmental challenges; Principle 8 : Undertake initiatives to promote greater environmental responsibility; and Principle 9 : Encourage the development and diffusion of environmentally friendly technologies.
Anti-Corruption
Principle 10 : Business should work against corruption in all its forms, including extortion and bribery.
NTPC expresses its continued support for the Global Compact and its commitment to take action in this regard. The principles of GC are regularly communicated to all employees through in-house magazines, internal training program and posters. NTPC along with major corporate in India took the lead and founded Global Compact Society of India in the year 2003. Further, NTPC as founder member of Global Compact Society took the lead for organizing the 1st national convention on Excellence in Corporate Citizenship and Global Compact on 27th July 2004 at New Delhi.
3.5.3 Tsunami
The employee of NTPC with support of company volunteered to contribute a total sum of approximately Rs.15.2 million from their salary, in addition to NTPC contribution of Rs.880 million to Prime Minister Relief Fund as immediate relief measures. The team of 52 NTPC employee provided medical treatment and relief material to the affected persons. This team treated 7838 patients and provided food to 18398 villagers and children till alternate arrangements were made by local authorities. NTPC team assisted for restoration of power supply in 53 relief camps, rectification of 2 nos. control panel, inspection and suggesting rectification for 33 KV transmission systems, installing small DG set, and repairing a number of DG sets of various capacities.
Lead the sector in the areas of resettlement and rehabilitation and environment protection including effective ash-utilization, peripheral development and energy conservation practices.
NTPCs fresh impetus on Community Development is reflected through formulation of CSR-CD Policy, July 04, establishing NTPC foundation as a trust and initiating scheme for economic self reliance of physically challenged persons (PCP).
CERTIFICATE
This is to certify that Rati Ranjan Sahoo of MBA (4th SEM) has completed this project entitled to Corporate Social Responsibility of NTPC under my guidance.
ACKNOWLEDGEMENT
I would like to express my sincere thanks to my Research Methodology Prof. Mukul Gupta for the most valuable advice and guidance.
4. Research Methodology
4.1 Research Plan a) Research Type: b) Research Method: c) Research Design: 4.2 Sample Plan a) Sample Design: 4.3 Data Collection: Secondary a) Secondary data collection method: b) Secondary data sources: 4.4 Methods of Research a) Meeting with management personal and Executives b) Literature and statistics from the Internet. c) From books, magazines and newspaper. Desk research Printed & Digital information Non probability purposive sampling. Descriptive research. Extensive literature study Descriptive- exploratory
Result
Every country should embrace the remarkable concept of individuals and businesses forming a partnership to support social causes. In the context of India, such a partnership has enormous potential for strengthening society. Corporate social responsibility and volunteerism have no boundaries and are not constrained by race, colour, or religion. Sadly, concern for the community is often mistaken for socialism. On the contrary, capitalism thrives only when every citizen is an asset in economic activity and has opportunities to succeed. Corporate social responsibility is a culture and unwritten contract with the community. This invisible culture can shape brighter futures for nations. Some would argue that it is self-evidently good that businesses should seek to minimize any negative social and environmental impact resulting from their economic activity. It can also be beneficial for a companys reputation to publicize (for example) any environmentally beneficial business activities. A company which develops new engine technology to reduce fuel consumption will (if it chooses) be able to promote its CSR credentials as well as increase profits. Some commentators are cynical about corporations commitment to CSR and Sustainable Development and say that the idea of an Ethical company is an oxymoron.
Conclusion
Corporate social responsibility has much broader implications for the nation as a whole. It reduces dependency on the government for social change. Most governmental program quickly becomes embroiled in political manipulation, corruption, communal overtones, and bitter infighting. There is a need for public-private partnership with well-defined controls and processes for the best use of resources for social change. Social reforms driven by the community will bring people together, turn the attention of the masses to tasks that benefit society, and reinforce peace and harmony. However, the challenges in India are enormous. Social responsibility should not be limited to large successful corporations; there should be greater participation from most small, medium, and large businesses. The goodwill firms can generate from acts of social responsibility may, in fact, be worth far more to the businesses than the amounts they give. Corporations collectively can make India a better place for every citizen.