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Submitted by Ankush Bhatnagar Ritika Sharma Anchal Sharma Nitika Garg Palak Bhardwaj
Submitted by Ankush Bhatnagar Ritika Sharma Anchal Sharma Nitika Garg Palak Bhardwaj
profits and workforce. Headquarters in Mumbai, India and employs about 205,896 people.
Mortgages
PRODUCTS
Retail Banking
Pensions
Asset Management
Private Banking
Investment Banking
An investment bank is a financial institution that assists corporations and governments in raising capital by underwriting and acting as the agent in the issuance of securities.
Retail Banking
Retail banking refers to banking in which banking
institutions execute transactions directly with consumers, rather than corporations or other banks. Services offered include: savings and checking accounts, mortgages, personal loans, debit cards, credit cards, and so forth.
Commercial Banking
It is a type of financial intermediary and a type of bank. Commercial banking is also known as business banking. It is a bank that provides checking accounts, savings accounts, and money market accounts and that accepts time deposits.
Private Banking
Private banking is a term for banking, investment and
other financial services provided by banks to private individuals investing sizable assets. The term "private" refers to the customer service being rendered on a more personal basis than in mass-market retail banking, usually via dedicated bank advisers.
Asset management
Asset management is the
professional management of various securities and assets, to meet specified investment goals for the benefit of the investors. Investors may be institutions or private investors.
COMPETITORS
Communication
SBI
Advertisement Personal Communicati on Sales Promotion Publicity & Public Relations Instructional Material
Personal communication
Advertisements
Sales Promotion
Gifts Discounts
Publicity
Instructional Material
Website Manual
STRENGTH
WEAKNESS
Brand Name Wide Distribution Network Market Leader Diversified Portfolio Low Transition Cost Highest market Capitalization & Profits
OPPORTUNITIES
Financial Inclusion Rural India Merger of associate banks with SBI Global expansion Micro Finance Branch Expansion Strong economic growth Corporate demand for credit
THREATS
Advent of MNC banks Changing interest rates and the changing policies of RBI Competition in the retail segment Private banks in the rural and semi-urban sector Change in government policies
Target Markets
Two Types: Current users Proposed users 1. Rural population 2. Markets of tier II and tier III cities with MFs 3. Working Class(High Net Individuals) 4. Increasing Middle Class
and existing products To grab ATTENTION of consumers To Enhance purchase actions. REINFORCEMENT Increase in Market Share and sales
THANK YOU