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TYBMM 2005 April Semester 6 J6.4 NMM News Media Management Question Paper N.B.: (1) Question No. 1 is compulsory. (2) From Question Nos. 2 to 5 attempt any three.

1. Discuss the salient features of The Press and Registration of Books Act, 1867. (14 Marks) 2.(a) With suitable examples explain the organizational structure of some of the leading newspapers in India. (12 Marks) OR (b) What are the various ways of cutting cost and boosting revenue in a newspaper organization ? (12 Marks) 3.(a) Give a detailed analysis of the annual report of a newspaper house.(12 Marks) OR (b) Newsprint is an essential raw material for a newspaper organization. (12 Marks) 4. (a) How can the marketing techniques of a newspaper be improved to further promote the newspaper. (12 Marks) OR (b) What will the impact of Foreign Direct Investment on the print media ? Discuss. (12 Marks) 5. Write short notes on any two of the following :- (12 Marks) a. Foreign Media Entry. b. Inter relationship between the departments of a newspaper house. c. Role of research in a newspaper organization.

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