IT Applications in Retailing

Keys on the course

Course plan Evaluation criteria Pursuits Conduct in the classroom

Session objectives
Introduction to IT Application in Retailing

VDO on importance on IT

Management Information System

From data to information

Cust 1 2 3 4 5 6 7 8

Item 1 Tooth paste Chocolate Broom Bhel Mix Tiffin Box Battery Ball Pen Cough drops

Item 2 Bread Bread Flour Bread Tooth Brush Cream Biscuit Bhel Mix Notebook

Item 3 Cream Biscuit Salted Chips Battery Tooth Paste Salted Chips Broom Tooth brush Salted chips

Item 4 Salted Chips Bhel Mix Ball pen Spinach Tooth Paste Cough Drops Spinach Bread Tooth paste Carrots

Item 5 Tooth brush Carrot Chocolate Tooth Brush Mineral Water Bread Carrots Broom

Item 6 Notebook Spinach Bread Mints Ball pen Notebook Flour Chocolate Crem biscuits Mints

Item 7 Cola Tiffin Box Mineral Water Cough drops Carrots Mints Tooth Paste Cola

9
10

Bread
Cola

Battery
Spinach

Mints
Flour

Bhel mix
Bread

Carrots
Broom

 Information 1 Customer who buy toothpaste also buy toothbrush Information 2 Talcum powder does not sell Information 3 Almost everyone wants to buy bread

Functions of MIS

Capture data Storage of data Processing of data Distribution of information Presentation of information

Re-look at old MIS systems

MIS was restricted to account auditing

 Advancements in technology (H&S) Increased networking Advancements in data capturing tools Increased business competition

Characteristics of good MIS

 Information available when needed Accuracy should not be compromised Information should be complete Information should be relevant to users

Marketing Support System (MSS)

Differentiating offering Establishing credibility Developing distribution channels Creating and maintaining relationships Reducing time

Retail Information System

Components of RIS
POS Sourcing Inventory Management Networking and communication CRM

POS
Identify products (Barcodes,RFID) Record purchases Record refunds Print bills Record payment amounts and mode Handle discounts

Sourcing
Right products Right time Right vendors

Inventory management

Networking and communication

Why do an organisation need MIS?

Develop core competencies Enhance Supply chain management Facilitate quicker decisions Effectiveness and efficiency of retail managers

Why do an organisation need MIS?

Facilitate CRM Improve organisational control Developing competitive advantage

QR Code

Near Field Communication

NFC chips

Londons Oyster ticket system Amsterdams metro for public transport tickets

Hongkongs Octopus Caff Nero

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Pret A Manger