DIFFERENCE BETWEEN

Industrial Market & Consumer Market

Dimensions a. Buying objective b. Buying motive c. Purchasing function d. Decision making others e. Characteristics little interaction f. Product & market knowledge g. Order size h. Demand stable i. Price elasticity Industrial Market Enable production Mainly rational Professional buying Consumer Market Personal need satisfaction Also emotional Consumers

Many persons involved, Often impulsive, without consulting much discussion Negotiations, intense interaction Large Often large Derived, fluctuation Limited Mostly small Autonomous, relatively

Often without negotiation,

Rather inelastic

Rather elastic

Industrial marketing (or business to business marketing) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw materials.

Customer Marketing is directed at private individuals who purchase goods and services for personal consumption.