1

Inter group


Inter personal communication

communication

Interactive model

Berlo

linear model

Shanon and weaver

massage
source

Encoding signal

transmitter

Decoding

Noise

10

Destination

 Interactive model
Schramm

1954
Schramm

Schramm

lasswell




Harold lasswell


Who?

What says?

In which channel?

To whom?

With what effect?

11

 Bradook

Who?

What says?

In which channel?

To whom??

In which context??

In which aim/target?

With what effect?

George Gerbner





Some one
Perceive an evenl
And reacts
In a situation
Through some means
To make available materials
In some from
And content
Conveying Content
With some consequences

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13

14

15

communes
communications

common

16

17

media

distribution

simultaneity

feed back

18

19

20

21

22

Intrapersonal

Dyadic

interpersonal)

intra group

Intergroup
organization
public
mass

23

24

Ivy lee

25

26

27

labor

turnover

Maslow

28

29

30

31

32

33

34

35

36

37

38

39

40

media

Planning

41

42

43

44

45

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Everett Rogers & F. Agarwala-hogers, Communication is organization. (New York: The
free press, 1976)P.7.


Faculty. Ksu. edu. Sa/haroom /1002/1
ajyaal. ma3ali.net/articles.php?action=show&id=141

www.arab-ency.com/index.php?module=pnencyclopedia&func=display_term&id=14780



S.wilber " the process and effects of mass- communication.1960, p.3

powman P.and nigile. Manual of public relations (London: pergman press 1969. p.3)


Newsom,Daug&Carrel:bob bublic relation writing form & style ( belment, ca weds
worth publishing co . 1986,p.9








www.ngoce.org/content/apr.doc

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