OVERVIEW OF THE MOTHER DAIRY Mother Dairy Delhi was set up in 1974 under the Operation FloodProgramme, a wholly

y owned subsidy of the National Dairy Development Board(NDDB), whose current chairman is Dr. Amrita Patel. Currently, it is one of thelargest milk (liquid/unprocessed) plants in Asia selling more than 27 lakh litresof milk per day, out of 50 lts of milk consumed daily in Delhi, thereby enjoyinga market share of 66% of the branded milk sales in Delhi. Other importantmarkets include Mumbai, Saurashtra and Hyderabad. Mother dairy ice-creamwas launched in the year 1995 and has shown continuous growth over the years,and today it boasts approximately 62% market share in Delhi and NCR.It is Mother Dairys constant endeavour to:(a) Ensure that milk producers and farmers regularly and continually receivemarket prices by offering quality milk, milk products and other foodproducts to consumers at competitive prices. To ensure this Mother Dairyoperates such that the farmer gets 85% of the total cost of sales.(b) Uphold institutional structures that empower milk producers and farmersthrough processes that are equitable