PRIDE - I take pride in my work and in my organization.RESPECT - I respect my customers, my subordinates, mypeers and my superiors.

INTEGRITY - I will show the highest level of integritytowards my work and my company under all circumstances.SELF - DISCIPLINE - I will imbibe and practice self-disciplinein all my daily activities.MOTIVATION - I will always be motivated to give the best formy organization, my team and my customers. COMPANY HISTORY Amalgamated Bean Coffee Trading Company L i m i t e d (ABCTCL) is an entrepreneurial venture of Chairman, Mr. V.G . S i d d h a r t h a . H i s p a s s i o n f o r c o f f e e c o u p l e d w i t h t h e opportunity provided b y t h e d e r e g u l a t i o n o f T h e C o f f e e - Board in 1993 created the perfect timing for the launch of this company. Their visionary Chair man could foresee thed e m a n d f o r I n d i a n c o f f e e a b r o a d a n d A B C T C L b e g a n exporting coffee to coffee connoisseurs across USA, Europe & J a p a n . T h e " C o f f e e D a y " a s b r a n d w a s b o r n i n t h e y e a r 1994. In the year 2000, Coffee Day exported more than 27,000 tones of coffee valued at US$ 60 m and for the secondt i m e i n a s h o r t s p a n o f 7 y e a r s r e t a i n e d i t s p o s i t i o n a s t h e largest coffee exporter of India. In this short journey of 12 y e a r s , t h e c o m p a n y h a s g r o w n i n t o s i x d i v i s i o n s a n d h a s overtaken one milestone after another without looking back.Mr. V. G. Siddhartha has a vision to further expand ABCTCLin the domestic and overseas market