Volumes

Business Case

Scenario 1- Top with 1 & 2 month Upsell 988,598 52,094 156,860 393,388 602,342

Scenario 2 Prioritise with 1 & 2 month 335,856 582,761 320,825 351,353 1,254,938

Scenario 3 Prioritise with 1 & 2 month 335,856 582,761 320,825 351,353 1,254,938

12 Months Fix 1 Month Upsell 2 Month Upsell Customer Volumes 3 Month Upsell Total Upsell

631,677 N/A N/A 979,429 979,429

Total Customers DMC %

Operational Stats Contacts

1,611,106 70%
1,127,774

1,590,940 45%
715,923

1,590,794 45%
715,857

1,590,794 45%
715,857

Conversion
Total Sales

24.41%
275,250

37.60%
269,158

26.82%
191,971

26.82%
191,971

Talk Plans

Talk Plan Ratio

Total Plans

1.5
412,875

1.05
282,616

1.05
201,569

1.05
201,569

Financial Impact

Business Case

Scenario 1- Top with 1 & 2 month Upsell

Scenario 2 Priorities with

Scenario 3 Priorities with

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