XY DNG

THNG HIU BN THN

Xy dng thng hiu bn thn

MC LC
I.

Nhng cch xy dng thng hiu c nhn........................................................................ 2

1. Hnh thc offline..........................................................................................................................2
1.1.

Hy hc cch ni chuyn ...................................................................................................................... 2

1.2.

Th hin phong cch n mc ring ................................................................................................. 2

1.3.

Gp g .......................................................................................................................................................... 3

1.4.

Vit bi cng tc vi bo ch .............................................................................................................. 3

1.5.

T vn v chuyn mn cho cng ng ........................................................................................... 3

1.6

Tham gia lnh o cc nhm x hi ............................................................................................... 3

2. Hot ng Online.........................................................................................................................4

II.

2.1

Tham gia mng x hi .......................................................................................................................... 4

2.2

L thnh vin trn cc din n ....................................................................................................... 4

2.3

To blog ring .......................................................................................................................................... 4

Cc yu t ca thng hiu c nhn ...................................................................................... 5

1.

Lng t trng ................................................................................................................................. 5

2.

Hy l chnh mnh .......................................................................................................................... 5

3.

ng gp nhng gi tr no ................................................................................................... 5

4.

C mt im n ............................................................................................................................ 6

5.

Tham gia tho lun ....................................................................................................................... 6

6.

i mi ........................................................................................................................................... 6

7.

Trch nhim.................................................................................................................................... 6

8.

Lun lun hc hi v pht trin .................................................................................................. 7

9.

Giao tip tt .................................................................................................................................... 7

10. Nim am m s to thng hiu c nhn ................................................................................ 7

11. Nim am m rt kh gi to ................................................................................................. 8
12. Nim am m bao gm c nhng tht bi v sai lm ............................................................. 8

Sharing is caring

http://www.dakota.vn

Xy dng thng hiu bn thn

Xy dng thng hiu bn thn nh th no?

C l bn bit cu tr li cho cu hi ny. C nhiu cu tr li khc nhau ph thuc
vo bn, vo nhu cu ca bn, vo cch bn mun th gii bit n bn.
Mt cu tr li d dng nht l bn mun c nh n. Mt thng hiu c nhn
mnh l mt thng hiu m bo s kt ni gia s tht v cch th hin. C th bn
mun xy dng mt thng hiu v lng tt hay l mt ngi c suy ngh sng to
(chng hn nh Kathy Sierra) hay Bt k l g th cng l iu bn mun mi
ngi bit n.

I.

Nhng cch xy dng thng hiu c nhn

1. Hnh thc offline
1.1. Hy hc cch ni chuyn
-

Tip theo l th hin thi sng tch cc, t tin v yu i. Vic quen vi mt ngi
bn lun tin rng ngy mai s ti sng hn hm nay v c gng bin iu tr
thnh hin thc s gip cho bn c ci nhn lc quan trong cuc sng. Nhn cuc i
bng i mt lc quan s khin cho cuc sng tri qua d chu hn nhiu. Ai cng
mun lm bn vi nhng ngi lun n n ci trn mi.

1.2. Th hin phong cch n mc ring

-

Tham gia cc hi tho: Khng nhng bn c tch ly thm nhng kin thc, k
nng th v, bn cn c m rng mng li cc mi quan h xung quanh lnh vc
mnh mun hng ti.

Sharing is caring

http://www.dakota.vn

Xy dng thng hiu bn thn

1.3. Gp g
-

Lun c nhng card visit trao i

Lun gi phong thi t tin

Qun o v b ngoi chuyn nghip hoc ph hp vi phong cch ca bn.

Chun b sn cch gii thiu ngn gn, sc tch nhng c o

t cu hi cho nhng ngi bn gp g bit hn v h.

Lun i ng lch s

ng c gng gp ht mi ngi trong phng. Ch cn giao tip vi chng 5 n 10

ngi mi l tt nht.

ng nghi ng v gi tr bn thn

Nu bn cm thy ngi ngng, hy th tm mt ngi quen bit trong nhng bui

gp g.

S dng giao tip bng mt. Cch ny mang li hiu qu hn bn tng y!

1.4. Vit bi cng tc vi bo ch

-

Nu bn c kh nng vit lch, hy tham gia cng tc vi mt bo, tp ch... thuc

lnh vc chuyn mn hay s trng ca mnh. Vic tham gia vit bo thng xuyn
cng y mnh vic qung b nng lc v uy tn ca bn.

1.5. T vn v chuyn mn cho cng ng

-

Mt cch d i vo lng ngi khc l t vn, tr li cc thc mc cho cng ng v

mt lnh vc no m bn c chuyn mn. Mi ngi s ghi nhn nhng ng gp
ca bn, nh , bn c kh nng gy dng nhiu mi quan h tt t chnh nhng
ngi tin tng bn. c nh vy, bn phi tht s chn thnh trong vic t
vn cho cng ng. Nu ch nhm mc ch PR bn thn m xem nh cht lng
nhng li t vn s to cm gic phng v cnh gic vi bn.

1.6 Tham gia lnh o cc nhm x hi

-

iu cn thit khi tham gia cc nhm x hi l s nhit tnh v trch nhim mun
ng gp vo s pht trin ca t. Bng cch ny, bn cng s nng cao c s tn
nhim ca bn thn vi x hi.

Sharing is caring

http://www.dakota.vn

Xy dng thng hiu bn thn

2. Hot ng Online
2.1 Tham gia mng x hi
-

Trong xu hng pht trin mnh m ca Internet, bt c ai cng c th lm c th

tr thnh xy dng hnh nh trn mt cng ng mng. Ch cn bn dnh thi gian
v c mt s u t nht nh v kin thc chuyn mn, hay xy dng phong cch,
bn sc c nhn, bn c th gy c nhiu s ch , ngng m cho nhng ngi
khc.

Bn c th tr thnh thnh vin tch cc trn mt mng x hi nh Facebook, Zing

Me, Twitter... ni s gip bn nh hnh tt phong cch ring ca mnh. D nhin
hot ng tch cc y ngha l bn ng gp iu g hu ch cho cng ng v
x hi, ch khng ch l comment nhng cu status nhm, sing nng tm chuyn
vi b con. Hy lp ra mt hi no cng am m, s thch hay chung lnh vc hot
ng chng hn hi nhng ngi sng tch cc, hi yu cy cnh, hi ph n lm
p

2.2 L thnh vin trn cc din n

-

Ngoi ra, bn c th xy dng uy tn trn cc din n bng cch tham gia ng gp

kin v gii thiu nhng bi vit hay v mt lnh vc chuyn mn ca mnh. Mt khi
bn c tn tui v sc thu ht cao, bn s xy dng nh hng ln lao trn
internet.

2.3 To blog ring

-

Blog cng l mt cng c xy dng hnh nh bn thn rt tt. Thng qua vic hot
ng trn blog, mt blogger s to ra tm nh hng mnh m trong cng ng no
. Nhiu ngi bt u xy dng mc tiu ca mnh thng qua vic vit blog,
chng hn mt thanh nin m blog hoclamgiau.com chia s nhng b quyt lm giu,
khi thu ht c lng thnh vin ln m ra nhng kha o to offline gii
thiu cch lm giu. Hin nay c rt nhiu trang blog bn la chn nh
Wordpress, blopspot, Yahoo 306 Plus, Opera Nu bn l dn IT, hy chia s nhng
bi vit v cc th thut pht trin blog; nu bn l ngi chuyn i u , bn c
th chia s cc im n th v, nhng qun n ngon m r, nhng qun c ph l
vi cng ng mng, bn s nhn c s ng h ln t y.

Sharing is caring

http://www.dakota.vn

Xy dng thng hiu bn thn

II.

Cc yu t ca thng hiu c nhn

Sc mnh thng hiu c nhn l iu g gn vi tri tim v tm hn. C th ti
mun mi ngi nhn bit mnh, nh n mnh theo mt cch ti mun, nhng ti
khng bit phi lm g v phi bt u t u. y l nhng yu t to nn thng
hiu c nhn:

1. Lng t trng
-

Ti hon ton s khng lm vic nu nh cng vic nh hng lng t trng ca

chnh mnh.

2. Hy l chnh mnh
-

y l iu thc s quan trng khi bn mun xy dng thng hiu cho bn thn.
ng c tr thnh mt ngi khc. Nhng thng hiu ni ting v doanh nghip
cng nh c nhn m chng ta bit n u l nhng thng hiu to nt khc
bit cho ring h. Cng vy, bn s chng th c mt thng hiu trong lng ngi
khc nu bn cng ging nh ai .

3. ng gp nhng gi tr no
-

Thng hiu cn phi da trn mt iu g . Ti s khng mua sn phm ca

Apple ch v con trai ti mua n. Nhng ti s dng sn phm ca Apple t
nhiu nm nay v n d s dng, tt v thit k ph hp vi phong cch ca ti.

Thng hiu ca bn cng cn mang li mt gi tr. Hng c ph uy tn mi ngi

thng ngh ti l g nu khng phi l c ph Trung Nguyn. V sao? V mi ngi
bit n c ph Trung Nguyn nh mt hng v m v cht lng.

Bn hy t hi mnh s mang n gi tr g cho cuc sng. Nu bn khng mang n

mt sn phm tuyt vi th c th l mt dch v g . Ti sao ti li nhc n
iu ny trc tin?

Sharing is caring

http://www.dakota.vn

Xy dng thng hiu bn thn

4. C mt im n
-

Gi tr bn mang n s l ch bn cn hng n. V t , bn tm mt cch

hng mi ngi ch vo bn, ngh v bn nhu hnh nh bn mun c. Khi ,
bn c th xy dng mt website (hay ch cn 1 blog), mt s in thoi, mt ti
khon email, ti khon twitter, ti khon Linkedin hay Facebook. Nhng cng c ny
s ni kt vi nhau bn gii thiu v mnh, mi ngi nhn bit bn.

5. Tham gia tho lun

-

Chia s nhng g bn cm nhn. Hy bt u bng tng ca mnh. Hy vit bng

c tri tim bn. Hy ni bng c tri tim. Hy th hin cho mi ngi nhng g bn
tm c. Gip ngi khc gii quyt nhng vn ca h. Hy lng nghe ngi khc
v thay v ni [, ti cng vy ., hy thm vo nhng li chia s c gi tr. Khi tr
li bnh lun v iu g trn online hay thc t, th cng hy th hin mi ngi
cm nhn bn l ai.

6. i mi
-

Trong mt th gii hng t ngi, nhng ngi c kh nng sng to, i mi s tr

thnh nhng ngi ng u trong cuc chi. Hy khm ph nhng iu mi mi
lc mi ni.

Khm ph nhng iu mi l mt cch tuyt vi to nn s thch th vi nhng

g bn lm.

7. Trch nhim
-

Liu ti c th to s tin tng cho ngi khc khng nu ti ha lm mt vic

nhng li tr hon ht ln ny n ln khc? Tinh thn trch nhim vi nhng g
mnh nhn li chnh l nn tng cho thng hiu ca mt c nhn. Bn khng th
tr thnh ngi tt hay th v trong long ngi khc nu khng phi l ngi ng
tin cy.

Sharing is caring

http://www.dakota.vn

Xy dng thng hiu bn thn

8. Lun lun hc hi v pht trin

-

Ti lun c sch. Ti hc hi mi th t nhng ngi mnh gp g. Cng xy dng

kh nng cho bn thn, tn tui ca ti cng c nn tng vng chc. Hc t mi
ngun ti c c. c nhng cun sch hay. Tm kim nhng blog hay bng nhng
cng c online nh google v bi dng cho t duy nhng iu th v m mnh yu
thch.

Cng hc hi bn cng c th cho i tr li. Lun kin nhn vi nhng tng ca

mnh v nhng g bn mun thc hin cho cuc sng xung quanh mnh nhng hy
sng to v lin tc lm cho thng hiu ca mnh mang li nhiu gi tr v hu ch
cho ngi khc hn.

9. Giao tip tt
-

D bn giao tip mt i mt hay giao tip thng qua trang blog vi ngi c, bn
cng cn hc ni, hc vit lm sao ngi khc nghe, c nhng g bn mun gi
gm. Lm sao nhng bi bn ng hng ti c gi. Hy quan tm n vic ni
chuyn chuyn nghip v hc hi nhng g ngi khc th hin vi bn.

10. Nim am m s to thng hiu c nhn

-

am m trong t duy v ln k hoch l nhng nhin liu tt nht cho nhng g bn

thc hin. Vi am m, chng ta s lm vic chng bit mt mi. Whitney c am m
trong vic gip cha m hiu v cm thy thoi mi trong vic hc hi v khuyt tt.
Jon yu thch vic hng dn cho ngi khc hng n cuc sng n gin v mt
tinh thn. Gary Vaynerchuk am m nghin cu ru v mang n cho th gii
nhng cc ru tuyt vi. Cha kha ca thnh cng trong cuc sng l tm v pht
trin nim am m tng t

Sharing is caring

http://www.dakota.vn

Xy dng thng hiu bn thn

11. Nim am m rt kh gi to
-

Hu ht mi ngi u s cm nhn c s tht m chng cn phi c gng. H c

th cm nhn c iu g l thc s quan trng vi bn, hay ni cch khc l nim
am m ca bn. V vy, hy thnh tht vi nim am m. V nu t nhin bn
khng cn am m v iu g na, hy t b v tm li iu mnh mong mun v
quan tm.

12. Nim am m bao gm c nhng tht bi v sai lm

-

ng lo lng v nhng g bn lm sai. ng n xy ra nhng nu n xy ra

th ng lo lng v n na. Lm sao m bn c th thc hin iu mnh mong mun
nu tm tr bn c vn v nhng lo lng. Sai lm xut hin khp mi ni. V th,
ng lm au lng ngi khc v nhng ci li h gy ra, v khi bn sai, hy xin li
v lm bn li vi mi ngi.

Tip theo l g?
Bn cn phi lm nhiu iu y. Hy nh chin lc n t mc tiu v hnh ng th
n t chin lc. Trc tin hy xc nh cho mnh mt mc tiu cho vic xy dng
thng hiu. DAKOTA hy vng Ebook ny s cung cp cho bn nhng tng hu ch
xy dng thng hiu bn thn.

Sharing is caring

http://www.dakota.vn

Xy dng thng hiu bn thn

CM N BN DOWNLOAD EBOOK!

CHC BN TM THY NHNG HU CH T EBOOK NY!

Mi thc mc vui lng lin h

T: +84 (8) 6674.3520

Sharing is caring

W: http://www.dakota.vn

E: info@dakota.vn

http://www.dakota.vn