ANNA UNIVERSITY OF TECHNOLOGY, COIMBATORE

MASTER OF BUSINESS ADMINISTRATION Curriculum and Syllabi
(with effect from the academic year 2010-11)

I SEMESTER
Code No Course Title L 3 3 3 3 3 3 3 0 T 0 1 0 0 1 0 0 0 P 0 0 0 0 0 0 0 4 M 100 100 100 100 100 100 100 100 Credits 3 4 3 3 4 3 3 2 25

108390001 Management & Organizational Behavior 108390002 Quantitative Methods for Management 108390003 Managerial Economics 108390004 Disaster Management 108390005 Accounting for Managers 108390006 Management Information Systems 108390007 Indian Ethos and Values 108390008 Executive Communication- Practical Total Credits

II SEMESTER
Code No Course Title 108390009 Production Management 108390010 Financial Management 108390011 Marketing Management 108390012 Decision Models in Business 108390013 Human Resource Management 108390014 Research Methods in Business 108390015 International Business Management 108390016 Business Application Software
Total Credits

L 3 3 3 3 3 3 3 0

T 1 1 0 1 0 0 0 0

P 0 0 0 0 0 0 0 4

M 100 100 100 100 100 100 100 100

Credits 4 4 3 4 3 3 3 2
26

SEMESTER –III
Course Code
108390017

Title of the Course

Hours / Week L T P 3 3 3 3 3 3 3 4

Credits

Maximum marks Internal External 50 50 50 50 50 50 50 Total 100 100 100 100 100 100 100 100 100

Strategic Management Elective 1 Elective 2 Elective 3 Elective 4 Elective 5 Elective 6 Internship Training Report Managerial Skill Development

3 3 3 3 3 3 3 4 2

50 50 50 50 50 50 50 100 100

108390018 108390019

SEMESTER –IV Course Code Title of the Course Hours /Week L 3 T P 3 24 12 Credits Maximum marks Internal 50 200 External 50 200 Total 100 400

108390020 Entrepreneurship Development 108390021 Project Work

* Note:  As a part of dual specialization, Students are instructed to select any two functional areas as their electives from the areas given below. (Serial No.1 to 7)  Change of Specialization will not be permitted in the later stage. L - Lecture T - Tutorial P - Practical No of Credits to be earned- 93

LIST OF ELECTIVES

1. MARKETING Course Code 108420001 108420002 108420003 108420004 108420005 Title of the Course Hours /Week L Advertising & Promotion Management Rural Marketing Services marketing Retail Management International Marketing 3 3 3 3 3 T P Credit s 3 3 3 3 3 Maximum marks Internal 50 50 50 50 50 Externa Tot l al 50 100 50 50 50 50 100 100 100 100

2. FINANCE Course Code Title of the Course Hours /Week L 3 3 3 3 3 T P Credit s 3 3 3 3 3 Maximum marks Interna l 50 50 50 50 50 External 50 50 50 50 50 Tot al 100 100 100 100 100

108400001 Security Analysis & Portfolio Management 108400002 Management of Financial Services & Institutions 108400003 International Financial Management 108400004 Financial Derivatives 108400005 Banking and Insurance

HUMAN RESOURCE Course Code Title of the Course Hours /Week L 3 3 3 3 3 T P Credit s 3 3 3 3 3 Maximum marks Interna l 50 50 50 50 50 External 50 50 50 50 50 Tot al 100 100 100 100 100 108410001 Organisational Change 108410002 Performance Management 108410003 Industrial Relations and Labour Legislations 108410004 Human Resources Development 108410005 International Human Resource Management 4.3. PRODUCTION Course Code 108500001 108500002 108500003 108500004 108500005 Title of the Course Hours /Week L T P Credit s 3 3 3 3 3 Maximum marks Intern al 50 50 50 50 50 External Total 50 50 50 50 50 100 100 100 100 100 Supply Chain Management Total Quality Management Project Management Technology Management Business Process Reengineering and Value Engineering 3 3 3 3 3 .

AIRLINE AND AIRPORT Course Code 108430001 108430002 108430003 108430004 108430005 Title of the Course Hours /Week L Introduction to Aviation Industry Air port Management Airline Operations Management Cargo.5. Customs and Aviation Laws Ticketing and Marketing of Airlines Services 3 3 3 3 3 T P Credit s 3 3 3 3 3 Maximum marks Interna l 50 50 50 50 50 External 50 50 50 50 50 Tot al 100 100 100 100 100 . SYSTEMS Course Code 108490001 108490002 108490003 108490004 108490005 Title of the Course Hours /Week L Knowledge Management Systems Software Project and Quality Management Database Management Systems Enterprise Resource Planning E-Business 3 3 3 3 3 T P Credit s 3 3 3 3 3 Maximum marks Interna l 50 50 50 50 50 External 50 50 50 50 50 Tot al 100 100 100 100 100 6.

7. Support Services and Utility Services Legal and Ethical Issues in Healthcare and Quality Issues. HEALTH CARE Course Code 108800001 108800002 108800003 Title of the Course Hours /Week L T P Credit s 3 3 3 Maximum marks Interna l 50 50 50 External 50 50 50 Tot al 100 100 100 Healthcare Policy Marketing Management of Hospital and Health Services Programme Planning. Monitoring and Evaluation of Managed Healthcare Organisation of Clinical services. Implementation. 3 3 3 108800004 3 3 50 50 100 108800005 3 3 50 50 100 .

Strategies. The Nature of Organizing.Communication .Control Techniques 9 3 Organsational Behaviour: Definition. Motivation and Leadership: Learning.Organizational Structure: Departmentation -Line/Staff Authority and Decentralization Co-ordination functions in Organisation .Attitudes-Work values.SEMESTER I 108390001 Unit 1 MANAGEMENT & ORGANISATIONAL BEHAVIOUR Topics Management : Introduction. 4 Learning.Decision making approach-MBO-Management and Society L T 3 0 P 0 C 3 No of hours 9 2 Management Functions: The Nature and Purpose of Planning .Role relationships and conflict-Group dynamics-Perception- 9 Personality.The System and Process of Controlling .Objectives . Organizational change – Importance – Stability Vs Change – Proactive Vs Reaction change – Change process – Resistance to change – Managing change Total 45 9 9 .Organisational climate – Factors affecting organizational climate – Organisational Commitment. Policies and Planning Premises -. need and importance – Nature and scope– Importance of Groups and Teams. Motivation: Content and process theories – Leadership: Styles and Theories 5 Organsiational Processes: Organisational culture: Elements – Deciphering culture through artifacts.The Evolution of Management Thought Managerial roles and styles.Introduction and theories.

Organisational Behaviour Tata McGraw Hill 2009 12. Koontz. Saravanan.2009 11.2010 9.REFERENCE BOOKS: 1. Judge. Tata McGraw Hill 2009 of Management: An International Perspective . Management and Organisational Behaviour. Mullins. Tata McGraw Hill. Subbarao.Dunham. Organisational Behaviour.Management : Text and Cases Excel Books 2009 8. Wiley India.2009 7. Coulter. Sekaran. Prentice Hall of India. Stoner. Sanghi.2010 10.2009 6. Schemerhorn. Robbins. Pearson. Essentials Tata McGraw Hill 2010 5. Management. Luthuns. Cengage. Management and Organisational Behaviour. Pearson. Karuppasamy. Organisational Behaviour –Text and Cases. 2010 4. Gardner. Gupta. Organisational Behaviour. Principles of Management. Hari Krishna. Management and Organisational Behaviour. Himalaya Publishing House. Parikh. Weihrich. Rao. Organisational Behaviour Pearson. Pierce. 2010 3.2008 2. Robbins. Sci Tech. Principles of Management.2010 13.

Harmonic mean.Range. standard deviation. Mann Whitney U-Test.Types of statistics. Cyclical variation. Seasonal variation and Irregular variationMoving averages &Weighted averages. Time series and forecasting Simple Index numbers-Weighted Index(Laspeyres.Importance of statistics in business-Describing and displaying data using Frequency Tables. diagrammatic and graphic presentations Measures of central tendency and dispersion Measures of central tendency-Mean. coefficient of variation Estimation & Confidence Intervals-Types of estimatesPoint estimates and confidence intervals for a mean and proportion. percentiles Measures of dispersion. Central limit theorem Testing of Hypothesis Procedure for testing of hypothesis-Hypothesis testing for large sample and small samples ( using z-test. deciles . Paasche Price Index and Fisher’s Ideal Index) and Unweighted index ( Simple average & Simple aggregate index)-Special purpose Indexes( Consumer price index. trend analysis Total P 0 C 4 No of hours 12 2 12 3 12 4 12 5 12 60 . Mean deviation. quartile deviation.Ftest-Analysis of variance(1-way and 2-way classification) Non-parametric tests: chi-square tests. Spearman’s Rank correlation Test Correlation & Regression Concepts of correlation-Types of correlation-Karl Pearson’s coefficient of correlation Types of regression-Regression Coefficients-Method of least squares Index Numbers . Sensex-BSE & NSE. Sign test. Nifty . quartiles. ‘t’ test). median . Producer price index. Kruskal-Wallis Test.L T 108390002 Unit 1 QUANTITATIVE METHODS FOR MANAGEMENT 3 1 Topics Introduction to statistics. mode. Frequency distributions. Time series & Forecasting Components of a time series – Secular trend.

Beri Business Statistics Tata McGraw Hill 2010 10. Wiley India.2009 2. Anderson. Business Statistics. Rego.2010 . Statistics for Management.Bhardwaj Business Statistics Excel Books 2009 11. Complete Business Statistics.Macmillan. Himalaya Publishing House. Statistics for Management. Statistics for Management. Stine. 2009 5.Tata McGraw Hill. Pearson. Levin .2010 9.2010 4. Cengage. R.S. Anand Sharma. Staistics for Business and Economics. Quantative Methods. Pearson.2009 3. Aczel .Reference Books: 1.R Textbook of managerial Statistics .2009 8.Rubin. Dey B. 2009 7. 2009 6. Statistics for Business. Prentice Hall of India .Sounderpandian. Bajpai. Ken Black. Srivastava. Tata McGraw Hill.

-Fiscal and Monetary Policies Total 45 9 9 9 9 . Elasticity of Supply 2 Production Function: Production function-Short Run-Law of variable proportionsIso-quants. 4 Theory of Pricing: Perfect competition and monopoly. Duopoly and oligopoly. WPI. Pricing practices and strategies. GNP. CPI ) – Business Cycle-Inflation. short run Cost Functions Long run cost Function-Economies of Scale. Advanced topics in pricing theory. 5 National Income: National Income Accounting and Economic Indicators( GDP.108390003 Unit 1 Introduction: MANAGERIAL ECONOMICS Topics L T 3 0 No of hours 9 P 0 C 3 Meaning and Scope of managerial Economics-Role and Responsibility of A managerial Economist-Fundamentals concepts . Law of Supply.Demand & Supply:Law of Demand-Types of Demand-Elasticity of demand-Demand forecasting. Monopolistic competition.Long Run production Function-Returns to Scale-Cobb-Douglas production function 3 Cost Function: Cost concepts.

Managerial Economics. Managerial Economics.2009 4.2010 6.Business Economics Macmillan India Ltd 2009 3. Saravanan. Hirschey. Geetika. Sci Tech. Managerial Economics. Mithani. Christopher . Atmanand. Ghosh. Business Line . Pearson 2009 5. Himalaya Publishing House. Karuppasamy. Managerial Economics. Economic Analysis for Business. Biswanath Ghosh Economic Environment of Business Vikas Publishing House Pvt Ltd 1996 8. Choudhury. Managerial Economics. Cengage. Tata McGraw Hill 2009 2. Excel Books.Lewis.2010 11.An integrative Approach. Mankar . Maheswari Managerial Economics Prentice Hall of India 2009 10.Reference Books: 1.Charles McGraw Hill 2010 Managerial Economics: Concepts and Application Tata 7.2009 9. Peterson .

Role of news media in Disaster management. NGO Management. Forecasting and warning of disasters. Recent Trends in Disaster information Provider. antifriction Techniques. Role of Union/States. Mangroves. Principles /Components of Disaster Management. SWOT Analysis based on Design &Formulation Strategies.108390004 Unit 1 DISASTER MANAGEMENT Topics L T 3 0 P 0 C 3 No of hours Introduction : Dimensions of Natural & Anthropogenic 9 Disasters. Important Statutes/ Legal Provisions. NBC Threat and Safety Measures. Drought Management. Risk Assessment and Disaster Response. Rehabilitation of victims. Insurance & Risk Management. Disaster Management Schemes/SOPs. Forest Fires. Crisis in Power Sector. Flood Control. Institution Awareness and Safety Programmes Psychological and Social Dimensions in Disasters. Cyber Terrorism. Management of Epidemics. Role of Armed Forces/Other Agencies in Disasters. Laser Scanning Applications in Disaster Management. Assessing risk and vulnerability. Electronic Warning Systems. Remote Sensing & GIS Technology. Emotional Intelligence. Trauma and Stress. Total 9 2 3 9 4 9 5 9 45 . Terrorism and Emergency Management Operations Management (OM). Accidents in Coal Mines. Quick Reconstruction Technologies. Oil Fires. Bio-Terrorism. Natural Disasters and Mitigation Efforts. Organisational Structure for Disaster Management. Disaster mitigation. Avalanches. Inter-Linking of Rivers. Role of Media in Disasters. IEDs /Bomb Threat Planning. Forecasting / Management of Casualties Disaster Management in India: Disaster preparedness. Land Use Planning. Statistical Seismology. Cyclones. Geo Informatics in Disaster Studies. Disaster management in India.

Himalaya Publishing House. Singh. Singh. New Delhi.2008 7.Disaster Management A. Disaster Mitigation : Experiences and Reflections.2008 10. S. New Delhi. Shaw. Saravanakumar.2008 9. Goel.2008 5.Disaster Management.H.2010 3. Sahni.K. New Delhi. New Delhi. Gaur. Disaster Management.P. Encyclopedia of Disaster Management.2008 8. New Delhi.2008 2. G. APH Publishers. Sarup & Sons.Reference Books 1. Authors Press. Sundar. Publishers. New Delhi.Disaster Management. Disaster Management . L. Disdaster Management . Ghosh . Disaster Management: Future APH Publishers. PHI Learning. New Delhi. Ayaz Ahmad Disaster Management: Through the New Millennium Anmol Publications.2008 4.2008 . New Delhi. Orient Longman .2008 6. Deep & Deep Publications Pvt Ltd.

12 5 Standard costing-Setting standard costs . flexible and cash budgets.Zero based budgeting.BEP analysis.Preparation of cost sheet – Activity based costing.Basic framework of budgeting-Preparation of Master.Cost Control & Cost reduction – Methods of costing .Cost Classification . Cost and Management Accounting – Accounting Conventions and ConceptsIFRS-Preparation of financial statements: Income statements and Balance sheet – Segmental Reporting 2 Financial statement analysis – Ratio analysis-Preparation of Cash Flow Statement 12 3 Elements of Cost .108390005 Unit 1 ACCOUNTING FOR MANAGERS Topics L T 3 1 P 0 C 4 No of hours 12 Introduction to Financial.Significance of Computerized Accounting System Total 12 60 . 12 4 Basics of Cost Volume Profit (CVP) analysis .Analysis of variance .Application of marginal costing in decision making .

Management Accounting-Theory and Practice. Jayapandian.Jain.2009. Anne Books.Tata McGraw Hill. Excel Books 2009 9.2009 4. Anthony.2009 10. Hawkins. Accounting-Text and Cases. . Accounting for Managers. Maheswari . Financial and Managerial Accounting. Prentice Hall of India.Reference Books: 1. Pandikumar. Bhattacharyya. Ashok Banerjee Financial Accounting: A Managerial Emphasis Excel Books 2005 6.2010 8.2009 5.Pearson. Accounting for Management. Accounting for Managers. Wild.Maheswari Accounting for Management Vikas Publishing 2009 3. Management Accounting. Problems and Cases Tata McGraw Hill 2010 2. Khan. Kuppapally. McGraw Hill. Vijayakumar.Management Accounting : Text.2009 7. McGraw Hill.

Production.108390006 Unit 1 MANAGEMENT INFORMATION SYSTEMS Topics L T 3 0 P 0 C 3 No of hours Introduction Management Information Systems–Definition – Historical Perspective – Functions of Management Information Systems – Information Concepts – Establishing Framework – Business Model – Conceptual Model – Architecture System Development System Concepts –Types of Systems – Modern Information Systems –System Development Life Cycle – Prototyping –Structured Methodologies –Designing Computer Based Methods –Designing Structured Programs Information Systems Decision Making and Information Support– Functional Areas.Relational Database Model. Expert Systems – Knowledge Management Systems – Enterprise Resource Planning. Attributes and Keys – Database Approach.Impact of Information Technology on Organizations and Society Database Management Systems Hierarchy of Data.Managing International Information Systems Implementation & Control Systems security and Testing –– Quality Assurance in Information Systems . Human Resources.Concepts of Decision Support Systems . Finance & Marketing .Types of Database – Data Definition Language-Data Manipulation Language-Data Control Language -Popular Database Management System. Intellectual Property.Audit of Information Systems – Cost Benefit Analysis – Assessing Values and Risk of Information Systems – Ethics.Data Warehousing-Data Mining Total 9 2 9 3 9 4 9 5 9 45 .Data Entities. Copyright & Patents . Enterprise Information Systems.

Stair.2009 . Himalaya Publishing House. Wiley India. Mcleaod.2009 10. O’Brien Management Information System Tata McGraw Hill 2009 2. Principles of Information Systems.Reference Books: 1. 2008 4. Balasubramanian. Laudon . Management Information Systems. Mclean.Olson Management Information System Tata McGraw Hill 2009 5. Murthy. Management Information System. George. Goyal. Jawadekar Management Information System Tata McGraw Hill 2007 9. Management Information Systems. Information Technology for Management. Pearson Education 2010 3. Liedner. Pearson 2009 8. Schell. Management Information Systems. Davis . Laudon. Wetherbe. 2008 7. Tuban. Cengage Learning. Management Information Systems Macmillan India 2008 6. Excel Books.

relevance  Model of Management in the Indian Social political Environment  Distinctive features of Indian ethos of management.Indian perspective. VALUES  Purpose  Science and human values  Aristotle view  Application of Values  Holistic Approach for Managers in Decision Making  Trans-cultural Human Values in Management  Secular Versus Spiritual Values in Management  Stakeholder perspective INDIAN PERSPECTIVE ON GENERAL AND FUNCTIONS OFMANAGEMENT  Planning  Organizing  Leadership  Control  Communication.  Relevance of values in Management  Need for Values in Global Change . purpose.  The matrix of vendantic philosophy and wisdom in aid of contemporary management ETHICS -BUSINESS  Religious view  Ethics policy  Scholars view on ethics.  Decision making Holistic Approach  Organization Behaviour No of hours 9 9 9 9 . ETHICS -TEACHING  Education.108390007 Unit 1 INDIAN ETHOS AND VALUES L 3 T 0 P 0 C 3 2 3 4 Topics INDIAN MODEL OF MANAGEMENT Indian Ethos  Need. Indian Heritage in Business and Management  Quality  Economics of giving  Law of Karma.

Tata Mc Graw Hill. Parul Khanna. New Delhi. 2000 8.Business Ethics and Professional values. Excel Books. Biswanath Ghosh.Ahmedabad. Rinku Sanjeev. The Story of My Experiment with Truth. Himalaya Publishing House. Ltd.2010 2. 2009 3. Management by Values.. Navjivan Publishing House.B. Tata McgrawHill.2009 4.2009 5. Oxford University Press. Ethics and Values in Business Management. Khandelwal Indian Ethos and Values for Managers. Nandagopal. Ajith Shanker. Indian Ethos and Values in Management . Gandhi M K. An Introduction to Business Ethics .5 SELF-MANAGEMENT  Personal growth and lessons fromAncient Indian Education System  Lack of Clarity about Role and Goal  Techniques for Time Management  Stress management and Anger management EMERGING TRENDS  Indian Ethos and Corporate Governance  Relevance of Gandhian Thought for the contemporary managers Total 9 45 Reference Books: 1. 1972 . Joseph Des Jardins.Vikas Publishing House. Ane Books Pvt. Ethics In Management and Indian Ethos. Rao. A. 2009 7. 2008 6.

Principles of effective communication 2 Correspondence .body language .Structure of reports . diagrams & tables .Media-Barriers to communication . minutes and resolutions .use of charts.108390008 EXECUTIVE COMMUNICATION L T P C 0 0 4 2 No of hours 9 Unit 1 Topics Communication .Types of communication .Group Discussion: Drafting speech Total 9 45 .Personalized standard letters.visual & audio visual aids for communication – Dyadic communication:.long & short reports formal & informal reports .Letter for different kinds of situations . collection letters – sales promotion letters 9 3 Report writing .preparing Agenda.personal appearance posture .evaluating oral presentation .Procedure of Regulating speech .telephonic conversation 9 5 Conducting Meetings: Procedure .norms for including exhibits & appendices 9 4 Non-verbal communication .writing research reports technical reports .face to face communication . customers complaints.conducting seminars and conferences:. enquiries.Meaning and significance for management .Norms for Business letters .

2009 Banerjee Meera Developing Communication Skills Macmillan . 2008 6. Lesikar.2011 5. 2009 3.Speaking and writing for Effective Business Communication Macmillan India Ltd 2007 7.Reference Books: 1. Business Communication. Kaczmarek.al Business Communication Macmillan India Ltd 2009 4. Business Communication. Mohan Krishna India Ltd 2009 8. Basic Business Communication :Skills For Empowering the internet Generation . Khetarpal. Urmilarai.K. Excel Books.et. Business Communication. Pearson. Communication Skills. Himalaya Publishing House.Flately. Bovee. Locker. Business Communicarion for Managers. 2009 9. Ramachandran K. Tata McGraw Hill. Prentice Hall of India. Tata McGraw Hill.2009 10. Rasberry. Myers. Penrose. Asha Kaul. Cengage. Business Communication Essentials. Sehgal. 2009 2. Francis.

Non Value Adding activities-7 Wastes.Just-inTime – Lean Manufacturing Techniques and Benefits Total 60 12 12 12 12 .Concept of Productivity.Objectives of Master Production Scheduling – Developing a MPS-Objectives of MRP-Elements of MRP-MRP systemLot-Sizing Techniques 5 Quality Management and Lean Manufacturing: Quality Systems – Significance of Quality Management.Operations Strategies in Global Economy-Competitive 1 0 4 No. 3 Layout and Location Strategy: Types of layout. of hours 12 Priorities. and Repetitive Focus.Special Considerations and Approaches in Service Strategies.Dimensions of Quality..ISO 9000 and ISO 14000 Standards .Advantages and Disadvantages-Cel Layouts .Group Technology.Strategic and Tactical Decisions of Operations Management 2 Product and Process Strategy: -Sources of Product Innovation-New Product Development-Designing for Ease of Production-Designing for Quality-Product Life Cycles and Strategies.SEMESTER II 108390009 Unit 1 PRODUCTION MANAGEMENT L T P C 3 Topics Introduction and Operations Strategy : Significance of Operations Function .Methods of Evaluating Location Alternatives . Product Focus.PDCA cycle-7QC Tools – Quality Function DeploymentLean Manufacturing..Value Engineering.Designing Service Products.Products and Services Concepts.Process Focus.Factors Affecting Location Decisions.Elements of Operations strategy Competitive Positioning of Products and Services.Location Considerations in Service / Retail sectors 4 Materials Requirement Planning: Production Planning in Manufacturing Aggregate Planning.Characteristics and Different Systems.5S .Statistical Concepts in Quality Control Control Charts for Variables – Control Charts for Attributes-Total Quality Management.Process Layout-Product Layout – Fixed Position Layout.Evolution of Operations Management Discipline.Line Balancing.

Operations Management. Frazier . Pearson 2009 Richard. Aquilano Operations Management for Competitive Advantage.Sarin.Jacobs. Jagadeesh. Cengage Learning 2009    Buffa. Modern Production and Operations Management . Render. Chase . 2010 Paneer Selvam Production and Operations Management PHI 2009 Evans.Reference Books:  Gaither . Biztantra. Operations Management: An Integrated goods and Services Approach Cengage Learning 2009   Chary Productions and Operations Management Tata McGraw..Hill 2010    Starr.Hill Publishing 2009 Aswathappa. Operations Management.Tata McGraw. Rajashekhar. Collier .Wiley India 2009 Heizer. Production and Operations Management. Bhat Production and Operations Management Himalaya Publishing House 2010  Upendra Kachru Production and Operations Management: Text and Cases Excel Books 2009 .

Buy back of shares Working Capital Management: Principles and 12 Determinants .Compounding & Discounting-Risk and Return Valuation of shares and bonds Capital Budgeting: Introduction.Inventory Management-Cash Management-Working Capital Finance Total 60 FINANCIAL MANAGEMENT . Profitability Index. Dividend Policy: Objectives -Practical Consideration Stability.Risk and return implication of financial leverage-combined effect of financial and operating leverageIndifference point Capital Structure: Theories-Designing Capital Structure-Cost 12 of Capital Dividend Theory: Issues – Dividend Relevance and Irrelevance-models-Dividend Uncertainty.108390010 Unit 1 2 3 4 5 L T P C 3 1 0 4 Topics No.Determining 12 Component Cost of Capital. Project selection under Capital Rationing. Internal Rate of Return.Discounting Cash Flow Techniques: Pay Back and Accounting Rate of Return. Cost of Capital: Concept of Cost of Capital..Financial Manager’s Role. Inflation and Capital Budgeting.Operating Cycle – Receivables ManagementFactoring. of hours Introduction to Financial Management: Definition – 12 Nature & Scope-Finance Functions – Goals of Financial Management .Forms--Share splits. Time value of money.Cash Flows-Discounting Cash Flow Techniques: Net present Value.Nature and Principles12 Evaluation Criteria .Comparison of Discounting Cash Flow Techniques-Non.Overall Cost of Capital Financial and Operating leverage: Introduction.Measures of financial leverage.Specific Cost of Capital.

2010 Bhat.PHI .Financial Management . Financial Management Principles and Practice Excel Books 2009 Financial Management Theory and Practice Cengage . Vikas Publishing House2010 Van Horne Fundamentals of Financial Management.Hill 2009 Shah. Tata McGraw. 2010 Khan Jain Financial Management Tata McGraw. Financial Management. Himalaya Publishing House2009 Kapil. Financial Management Biztantra 2009 Sudarsana Reddy. Financial Management.Ehrhardt Learning 2010      Periyaswamy.REFERENCE BOOKS:     Pandey. Financial Management. Pearson. Prasanna Chandra Fundamentals of Financial Management.  Brigham.Hill 2010. . Tata McGrawHill 2010.

Marketing in a Globalised Environment.New Product Development-Packaging Pricing Strategy : Introduction.Sales Promotion.Global Marketing Interface with other Functional Areas. Promotion Management: AdvertisingPublicity and Public 09 relations . Direct Marketing and Wholesaling.Marketing of Non.Functions--Channel Flows.Value Chain .Customer Relationship Management .Product Mix and 09 Product-line-Branding.ObjectivesFunctional Areas.Channel Design Decisions 4 Distribution Management: Introduction.Marketing environment.Objectives.Concept. of hours 1 09 segmentation-Targeting and Positioning -Marketing Mix 2 Buying behavior-Definition-Buying PopulationBuying 09 Motives.Levels.business organization – Viral marketing Total 45 .Methods-Factors-Adopting Price-Responding to Competitor’s Price changes Marketing Channels: Introduction.Types.Personal Selling 5 Current Trends: On line Marketing –Web based 09 Marketing programmes . Segmentation.108390011 Unit MARKETING MANAGEMENT L 3 T 0 P 0 C 3 Topics Introduction to Marketing. Targeting and Positioning: Market No.Retailing.Product 3 Life Cycle.Definition -Nature and Scope – Perspectives-PhilosophiesMarketing Vs SellingValue perspective.Buying Decision-Buying Participants-Buying Process Product Management : Introduction.Value – Product levelsComponents.

Marketing Management: Global Perspective in India Macmillan India Ltd. Ferell. Armstrong. Marketing Management – Text and Cases.2010 Panda. Biztantra. 2009 Kotler.Namakumari. Cengage Learning.Koshy. Haque. Marketing Management . Response. Ferell. Excel Books 2009 Shelekar. Meenakshi. Agnihorti. Marketing : Concept and Strategies. Himalaya Publishing House 2009 Arun Kumar. Principles of Marketing.2010 . 2010 Venugopal. Marketing Management Tata Mcgraw Hill 2010 Willam. Jha Marketing Management: A South Asian perspective. Vikas Publishing House.Keller. 2010         Saxena. Pearson. Pearson Education 2010  Ramaswamy. Marketing. Marketing Management A Decision making approach.REFERENCE BOOKS  Kotler. Marketing Management .2010 Pride.

2 LINEAR PROGRAMMING: Essentials of Linear Programming Model-Formulation of Linear Programming.Decision Variables and Constraints .Steps involved in Developing a Model. Least Cost and Vogel’s Approximation methodsBalanced and Un-balanced Transportation problem. Project Duration.Processing n jobs through Three MachinesProcessing n Jobs through m Machines.Need for Problem Formulation.PERT Analysis and Problems-Project Crashing 12 5 REPLACEMENT THEORY & QUEUING THEORY: Types of Replacement Model.Hungarian Method of Solving Assignment Problem.Characteristics of MM1 Queuing System – Queue DisciplineSingle Server Queuing Model Poisson and Exponential 12 Distributions-Application and Advantages of Queuing models Total 60 . of hours DECISION MODELS: Introduction to Decision Models & Decision Variables.Replacement of Items that deteriorates gradually –With and without change in Money Value.Application of Network Models. Scope and Advantages of Decision Models.Rules in constructing a Network Diagram.Assignment Problems-Balanced.Optimal Solution using Modified Distribution Method .Critical Path Method –Critical Path Analysis.Methodology in Problem Solving.Model Validity.Replacement of Items that fails suddenly – Individual and Group Replacement Policy.Scope.Application.Sensitivity Analysis 12 3 TRANSPORTATION & ASSIGNMENT MODELS: Initial SolutionNorth-West Corner.Travelling-Salesman Problem 12 4 SEQUENCING & NETWORK MODELS: Processing n Jobs through Two Machines. Un-balanced and Restricted problems.Solving LPP using Graphical Method-Solving LPP using Simplex Method and Big M method.108390012 Unit 1 DECISION MODELS IN BUSINESS Topics L 3 T 1 12 P 0 C 4 No.Maximization and Prohibited Routes problem.

Operation Research with C programs. Tata McGraw Hill. 2009 Vohra. 2009 Jaisankar. Macmillan India Ltd.Williams. Excel Books. Phillips. Vikas Publishing House. Cengage Learning. Operations Research. Wiley India. 2009          . Solberg. 2009 Panneerselvam. Sweeney . Operations Research: Theory & Applications. 2009 Hiller Lieberman. Operative Research –An Introduction. PHI. Pearson.REFERENCE BOOKS:  Anderson. 2010 Taha. Excel Books. Quantitative Methods for Business. Quantitative Techniques in Management Tata McGraw Hill. Operations Research. 2010 Sharma. 2010 Kalavathy. Management Science: Decision Models and Approach.Principles and practice. Operations Research-Concepts and Cases. 2010 Selvaraj. Operations Research: Decision Model Approach. 2010 Ravindran.

Performance Appraisal 4 Process.Factors affecting Job Design.Evaluation.Human Capital Management -Human Resource Information System (HRIS).Designing Programme Training – Training Vs Development .Assessment of Training Effectiveness –Methods of Evaluation Training.Competitive Challenges and HRM Human Resource Planning : Nature.108390013 Unit HUMAN RESOURCE MANAGEMENT Topics L 3 T 0 P 0 C 3 No.Objectives –Challenges.Improving the Effectiveness of Training – Orientation and Basic Skills TrainingPerformance Management and Compensation : Introduction.Importance-Process –Job requirements2 Job Design.Contemporary issues in Job design Recruitment and Selection: Nature and Purpose –Sources 09 09 of Recruitment – Recruitment Process.Importance – Factors Process Job Analysis : Nature.Methods of Appraisal System– – 360 Degree Feed Back 09 KRA.Nature and Process of Selection – Induction and Placement Training 3 and Development Training : Introduction– Need– Types of 09 Approaches.Knowledge Learning Organization – Outsourcing of HRM Processes – Application of IT in various HRM functions – Total 45 . of hours Introduction: Nature – Scope – Functions and Objectives – Model –Evolution.HRM and Overall Organization (Business) 1 .Managing Performance through various Compensation Current Trends Centers – 5 in HRM: Assessment and Development 09 Competency Mapping – Human Resource Management – Accounting – Quality Work Life.

Human Resource Management. 2010   Klerman. Snell . Human Resource Management .V.Rao. Biztantra. 2010 Pattanayak Human Resource Management. 2008 VSP Rao Human Resource Management – Text and Cases Excel Books 2010 .Himalaya Publishing House. Tata Mcgraw Hill 2010  Scott. Human Resource Management.A South Asian Perpective.2010  Subbarao. Human Resource Management PearsonEducation. Robbins Fundamentals of Human Resource Publications 2010  Aswathappa.Text and Cases. Sage. Cengage Learning 2010    T. Vikas Publishing Management Wiley House.Bohlander .REFERENCE BOOKS:   Dessler..2010 Diwedi.George .2010 Decenzo . A Text Book of Human Resource Management. Human Resource Management. PHI. Personnel Human Resource Management.

Basic Scaling Techniques: Nominal – Ordinal Interval – Ratio. Research Problem: Defining – Formulation. Discriminant Analysis .108390014 Unit RESEARCH METHODS IN BUSINESS Topics L 3 T 0 P 0 C 3 No.Itemized Rating Scale.Meaning & Relationship of Reliability & Validity Sampling: Basis of Sampling – Process –TypesDetermination of Sample – Sampling Error Data Analysis and Interpretation of Results: SPSS Orientation for Hypotheses Testing – Univariate. Factor Analysis.Measuring Attitude : Comparative Rating Scale – Non Comparative . Bivariate and Multivariate Analysis(Multiple Regression.Identification and Selection of Problems in Management-Research Design and Experimental Design in Management Methods of Data Collection: Primary : Qualitative & Observation Research-Collection techniques-Qualitative Research Techniques-Focus GroupsDepth Interviews. of hours 1 2 3 4 5 Business Research: Introduction.Projective Techniques Observation Research Techniques-Survey Techniques.Questionnaire Design and Testing Secondary : Role of Secondary Data in Management R esearch-Sources & Limitations Measurement & Scaling Techniques: Measurement in Research.Rating Scale.Importance – Process Ethics in Research – Ethical Behaviour of Research – Subjectivity and Objectivity in Research.Cluster Analysis) Report Preparation: Research report – Different types – Contents of Report – Need of Executive Summary – Chapterization– Report Writing – Readability –Comprehension – Tone – Final Proof – Report Format – Title of the Report Total 09 09 09 09 09 45 .DefinitionNature & Scope.Concept.

Mathirajan. Basic Research Methods.2009 Guthrie. Management Research Methodology. Business Research Methods Cengage Learning 2010 Krishnaswamy. Biztantra. Methodlogy of Research in Social Sciences.Vivek Research Methods in Business Excel Books 2009 . Pearson.2010 Krishnaswami. HPH. Business Research Methodology. Sivakumar.Schindler Business Research Methods. Tata McGraw.Tata McGraw Hill. Ranganatham. PHI.REFERENCE BOOKS:           Cooper . Rego.Zikmund. Research Methods.Hill Publishing 2010 Uma Sekaran Research Methods for Business Wiley India 2010 Nandagopal. Sage2010 Trochim. 2010 Srivastava. 2010 Paneerselvam. 2009 . Arul Rajan . Research Methodology.

Cultural and Ecological Environment of International Business 09 Multinational Corporations: Features – Classification.Economic.Comparative Cost Theory. of hours Forms 09 Introduction: 1 Nature and Characteristics International Trade – Exports and Imports-Organizations facilitating International Trade-WTO. Total 45 09 .Conflict – FDI and Portfolio Investment 09 Trade Blocks: Types of Regional Groupings-Inter-regional Trade among Regional groups 5 Ethics in international business : Ethical Issues in International Business – Ethical Decision-making. Absolute Advantage Theory.. etc.Porter’s Diamond 09 International Business Environment : Globalization of 3 Business.The New Trait Theory. Trade Theories: Mercantilism. Political.108390015 Unit INTERNATIONAL BUSINESS MANAGEMENT Topics L 3 T 0 P 0 C 3 No. Technological.Heckseher-Ohlin Theory2 Product Life Cycle Theory. IMF.Role 4 of MNCs in Developing Countries-Drawbacks .

Wiley India. International Business.2009 Shajahan. International Business. International Business PHI 2009 Nag. Elements of International. Macmillan India. Himalaya Publishing House. Excel Books 2008 Paul. 2010 . International Business.Hill . Business. Cengage Learning. Vikas Publishing House.Hill . Pearson 2009 Pang.2010 Daneils.2010 Aswathappa International Business Tata McGraw.2009 Shukla.2010 Cherunilam International Business Text and Cases PHI. Sullivan. International Business Strategy.Kumar Jain International Business Tata McGraw.2010 Subbarao.2010 Charry. International Business. Salwan. International Business.REFERENCE BOOKS:            Hill . Radebaugh.

McGraw-Hill 2009 Nadhani. Data Base Management Systems.Power Point-Excel-Access-EmailIntroduction to HTML Accounting Packages: Tally. Business Data Analysis Using Excel. step by step15. BPB Publications 2010 ISRD. 2009 Nadhani.MS Office 2007. Total 60 REFERENCE BOOKS:  Sudalaimuthu.108390016 Unit 1 BUSINESS APPLICATION SOFTWARE Topics L 0 T 0 P 4 C 2 MS Office: MS Word.0. MS Office 2010. Pearson. Introduction to computers with MS Office Tata. Manipulation and Transactions using Query Languages. Wiley India.1 BPB Publications 2010    Alexis Jeon. Designing an Application and Integrating Database and Front end.2010 Carver . Metastock No.Cengage. Tally. Computer Application in Business. Himalaya Publishing House. SPSS for windows.2009 Whigham. Nadhani Implementing Tally 9: Comprehensive guide for Tally 9 & 8.2010 Weverka.2010 George.ERP 9.Doing Data analysis with SPSS . 4 Production Management Packages : POM & TORA Software Development and Integration :  12 12 5  Exercises on Database Creation.2009       Perry. of hours 12 12 12 2 3 Marketing Research Packages: SPSS or MINITAB or SYSTAT.McGraw-Hill 2009 . Oxford. Pearson. Tata. Anthonyraj.

achieving superior innovation.horizontal integration. achieving superior responsiveness to customer  Business level strategy. achieving superior quality.  Strategies in mature industries  Corporate level strategy. mergers.competitive positioning and the business model.porter’s five forces model  Strategic groups competitive changes during industry evolution  Globalization and industry structure  National context and competitive advantage resources  Capabilities and competencies–core competencies  Building competitive advantage  Resources and capabilities durability of competitive advantage  Strategy in the global environment  Strategy and technology STRATEGIES  Functional level strategy. strategies in embryonic and growth industries. vertical integration and strategic outsourcing. acquisitions and joint ventures No of hours 9 2 9 3 9 . competitive positioning & business level strategy  Business level strategies & the industry environment – strategies in fragmented industry.new ventures.achieving superior efficiency.concept of strategy  Strategy making process  Strategy as an emergent process  Strategic decision making  Strategic leadership  Competitive advantage  Superior performance NATURE OF COMPETITIVE ADVANTAGE  External environment .SEMESTER III 108390017 Unit 1 STRATEGIC MANAGEMENT Topics STRATEGY AND PROCESS  Introduction.  Entering new industries.

Mital. 2010 David. Himalaya Publishing House.7-S.GE. PHI Learning. Implementation and Control 10th Edition. Macmillan. Cengage Learning. STRATEGY IMPLEMENTATION  Organizational design  Organizational structure  Organisational culture  Strategy and staffing decisions STRAEGY EVALUATION. Strategic management – Concepts and Cases 12th Edition.Strategic Management and Business Policy 3rd Edition .Corporate level Domestic & Global TOTAL 9 5 9 45 References  Hill.Business level. 2010 Upandra Kachru. 2010 Jeayrathnam. Selection Matrix  New Business models and strategies for internet economy  Managing technology and innovation  Strategic issues for NPOs  Enterprise Valuation  Organizational life cycle and exit strategies  Cases. Hunger. Text book of Strategic Management.Tata McGraw-Hill 2010 Wheelen. Robinson. GAP. PHI Learning 2010 Mathur. Gollakota. Strategic Management: Formulation.Domestic & Global  Cases.4. 2010 Francis Cherunilam Strategic Management Himalaya Publishing House. Excel Books. Rangarajan. 2010          . Srinivasan Business Policy & Strategic Management. 2009 Pearce. Pearson Education. Strategic Management. Concepts in Strategic Management and Business policy.Concepts & Applications. Strategic Management Theory. CONTROL &OTHER STRATEGIC ISSUES  Strategy Control Systems  Balanced Scorecard Approach  ETOP. Tata Mc Graw Hill 2010 Gupta. 2010 Azhar Kazmi . Strategic Management.SWOT. Jones. An Integrated approach 1st Edition.

LISTENING SKILLS  An over view of listening  Barriers for listening  Effective listening  Academic listening  E.Writing EMPLOYABILITY SKILLS  Job application  Covering Letters  Resume preparation  Reasoning  GD and Interview SOFT SKILLS  Interpersonal skills  Intrapersonal skills  Problem solving skills  Negotiation skills BUSINESS PLAN DEVELOPMENT  Company description  Target Market  Competitive analysis  Marketing & Sales plan  Operations Plans  Management team  Development plans  Financials PERSONALITY DEVELOPMENT  Body language  Etiquette  Mannerism  Goal setting  Public speaking  Team building 12 12 12 .108390019 Unit 1 MANAGERIAL SKILLS DEVELOPMENT Topics No of hours 12 2 3 4.listening WRITING SKILLS  Business letters  Report preparation  Agenda. Minutes of meeting  E.

5

PRESENATATION SKILL DEVELOPMENT  Audience awareness  Pre-preparation of presentation  Developing a presentation  Usage of audio- visual aids COPING SKILLS  Acclimatization of Organisational climate  Adapting with new Organisational culture  Continuous learning TOTAL

12

60

References    Ramachandran, From Campus to Corporate, Macmillan,2011 McGrath, Basic Managerial Skills for All, 9th ed, PHI Learning, 2011 Gallaher, Skills Development University Press2010 for Business and Management students, Oxford

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Lisikar, Flatley, Rentz, Pande, Business Communication, Tata McGraw Hill,2010 Suresh, Savithri, Sreehari, Communication Skills and Soft Skills : An Integrated Approach, Pearson,Education, 2009 Wallance, Masters, Personality Development, Cengage Learning,2009 Abrams Business Plan in a Day, PHI Learning, 2009 Mohan, Developing Communication Skills, Macmillan,2010 Hurlock, Personality Development, Tata McGraw Hill,2010 Bhatti, The Dynamics of Personality, Pearson Education , 20

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SEMESTER III LIST OF ELECTIVES 1. MARKETING 108420001 ADVERTISEMENT AND PROMOTION MANAGEMENT Unit 1 Topics INTRODUCTION TO ADVETISEMENT  Concept, definition and objectives  Social, economic and legal implications of advertisements  Role of advertising in modern business world  Role of sales promotion  Ethics in advertising  Advertising agency  Advertising campaigns MEDIA MANAGEMENT  Media selection  Media plan  Reach and frequency of advertisements  Advertisement costs  Media mix  Media strategy and scheduling DESIGN AND EXECUTION OF ADVERTISEMENTS  Message development  Different types of advertisements  layout  Design appeal  Copy structure  Advertisement production  Print, radio. T.V. And web advertisements  Media research  Testing validity and reliability of advertisements  Measuring impact of advertisements SALES PROMOTION  Sales promotion techniques  Trade oriented and consumer oriented  Requirement identification  Designing of sales promotion campaign  Involvement of salesmen and dealers  Out sourcing sales promotion  Measuring the impact of sales promotion No of hours 9

2

9

3

9

4

9

5

INTEGRATED MARKETING COMMUNICATION  Integrated promotion  Online sales promotions  Direct marketing  Interactive marketing  Events and experience  Word of mouth and word of mouse  Coordination within the various promotion techniques Total

9

45

References  Wells, Moriarty & Burnett, Advertising, Principles & Practice, Pearson Education, 2009. Belch ,Michael, Advertising and Promotion, Tata McGraw Hill, 2010 Clow. Baack, Integrated Advertisements, communication, PHI Learning, 2010 Promotion and Marketing

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Shah , Dezeoo, Advertising and Promotions-An IMC perspective, Tata McGraw Hill, 2010 Shimp, Advertising and Promotion: An IMC Approach, Cengage Learning, 2009 Books, 2010 Chunawala, Advertising Theory and Practice, Himalaya Publishing House,2010 Batra, Myers and Aaker, Adwertising Management , PHI Learning 2009 Oguinn, Advertising Management with Integrated Brand Promotion, Cengage Learning,2010 Ryder, Advertising and Brand Promotion , Macmillan,2009

    . 

positioning PRICING & DISTRIBUTION  Pricing – introduction & objectives  Factors influencing pricing  Pricing strategies  Distribution-introduction & evolution  Channels of distribution  Rural distribution models  Emerging models COMMUNICATION & INNOVATION  Communication –introduction  Communication process  Rural media  Media model & media innovation  Innovation.introduction & role in rural markets  ICT in rural markets Total 9 9 9 9 45 .108420002 Unit 1 RURAL MARKETING Topics No of hours 9 2 3 4 5 INTRODUCTION  Definition  Evolution  Size and nature of rural markets  Profile of rural consumers  Rural market structure & constitution  Rural market infrastructure  Marketing opportunities & challenges RURAL CONSUMER BEHAVIOUR  Consumer buyer behaviour models  Factors affecting consumer behaviour  Characteristics of rural consumers  Consumer buying process  Opinion leadership  Brand loyalty  Branding in rural India PRODUCT  Concepts and classifications  Rural product categories  New product development  Product life style  Product mix  Segmentation –targeting.

2010   Rehman. Pearson Education. Rural Marketing: Indian Perspective. Environment Problems and Strategies.Pandey. Rural Marketing –Text and Cases.Himalaya Publishing House. Rural Marketing -Text and Practices.2010 Gopalaswamy. Excel Books.2010 Krishanmurthy. Macmillan. Siddhartha Raut.Ghuman. 2nd Edition.2010      Bhatia.2009 Singh . Advertising & Marketing in Rural India . 2010   Dogra . Rural markets.References  Pradeep Kashyap .2009 . Rural Marketing-Concepts & Practices. Rural Marketing. Biztantra. Introduction to Rural Marketing Himalaya Publishing House. Sridhar. Tata McGraw Hill 2010 Krishmacharyalu. 2010 Velayudhan. Rural Marketing in India. Excel Books. Rural Marketing. . Vikas Publishing House . New Age International.2010 Mathur. Lalitha Ramakrishnan.

108420003 Unit 1 SERVICES MARKETING No of hours 9 Topics INTRODUCTION  Definition & characteristics  Evolution & growth of service sector  nature and scope of services  Classification of services  Challenges and issues in services marketing SERVICE MARKETING OPPORTUNITIES  Assessing service market potential  Marketing mix  Service marketing environment and trends  Service market segmentation. SERVICE DESIGN AND DEVELOPMENT  Service life cycle  New service development  Service blue printing  Gap’s model of service quality  Measuring service quality  SERVQUAL  Service quality function development SERVICE DELIVERY . PRICING AND PROMOTION  Positioning of services  Designing service delivery system  Service channel  Pricing of services. methods  Service marketing triangle  Integrated service marketing communication SERVICE STRATEGIES  Healthcare  Hospitality  Tourism  Financial  Logistics  Education  Consultancy  Entertainment & public utility information technique services Total 2 9 3 9 4 9 5 9 45 . targeting and positioning.

Biztantra. Excel Books. 2009 Lovelock . 2009 . Pandit.References     Zeithaml.2009       Kapoor Services Marketing Text & Cases. Text book of Marketing of Services. Macmillan. Pearson Education . PHI Learning . Cengage Learning .Services Marketing.Wirtz. 2010 Hoffman. Service Marketing. Himalaya Publishing House 2009 Apte.2009 Choudhary. Services Marketing –The Indian Context. Bitner. Services Marketing Operation Management and Strategy. 2009 Srinivasan. Oxford University Press. Gremler. Tata McGraw Hill. 2nd Edition . Marketing of services. Tata McGraw Hill. Jha. 2009 Shanker. Services marketing.2009.2008 Clow . Service Marketing. Services Marketing.

108420004 Unit 1 RETAIL MANAGEMENT No of hours 9 Topics INTRODUCTION  Definition & scope  An overview of retailing  Challenges and opportunities  Retail trends in India  Socio economic and technological influences  Government of India policy implications on retails RETAIL FORMATS  Organized and unorganized formats  Different organized retail formats  Characteristics of each format  Emerging trends in retail formats  MNC’s role in organized retail formats.  MLM RETAILING DECISIONS  Choice of retail locations  Internal and external atmospherics  Positioning of retail shops  Building retail store image  Retail service quality management  Retail supply chain management  Retail pricing decisions RETAIL SHOP MANAGEMENT  Merchandise and category management  Space management  Retail inventory management  Retail accounting and audits  Retail store brands  Retail advertising and promotions  Retail management information systems  Online retail  Emerging trends RETAIL SHOPPER BEHAVIOUR  Understanding of retail shopper behavior  Shopper profile analysis  Shopping decision process  Factors influencing retail shopper behavior  Complaints management  Retail sales force management Total 2 9 3 9 4 9 5 9 45 .

Test & Cases. Tow . Pearson Education. Tata Mcgraw Hill. Aweitz and Ajay Pandit.2010 Suja. Dunne. Retail Marketing and Management . Wiley India . Cengage Learning. Fundamentals of Retailing.2009 Bajaj.2009 Gilbert. 2009. Retailing. Pearson Education 2009 Madaan. Tata Mcgraw Hill. Lusch.Nidhi V. Retail Management.Retail Management . Retail Management. Tata McGraw Hill 2010 Berman. Srivatsava. 2010 Levy .References  Pradhan Retailing Management .2010 Srinivasan.          . 3rd Edition. Retail Management. Strategic Retail Management . Oxford University Press. Himalaya Publishing House.Baston. 2009. India. 2010 Ogden Integrated Retail Management. Biztranza.

international plc..  International marketing environment  International marketing strategies  Analyzing international marketing opportunities  Organizational transformation  Globalization of business STRATEGIES  Market selection process  Determinants of market selection  Market segment selection  Licensing and franchising  Entry strategies for Indian firm MARKET COVERAGE AND PRODUCT  Concentrated marketing  Market segmentation  Differentiated marketing strategy  Product decisions  Product mix. new product development  Branding and product communication strategies PRICING AND DISTRIBUTION  Pricing and payment methods  International channel systems  Types of intermediaries  International logistics  Documentation – import & export PROMOTION  Communication mix  Export promotion  EOUs.108420005 Unit 1 INTERNATIONAL MARKETING Topics No of hours 9 2 3 4 5 INTRODUCTION  International marketing as a global concept. EPZs and SEZs Total 9 9 9 9 45 .

Vikas Publishing House. 2009 Francis Cherunilam. International Marketing. International marketing Analysis & Strategies 3rd Edition. International Marketing.Grahamand Salwan Prasanth.2010 . Cengage 8th ed . Pearson Education .2010    Czinkota. International Marketing.2010 Lascu. 2010 Nargundkar. International Marketing 13 Edition. International Marketing. Tata Mcgraw Hill.2010       Doole. Wiley India . Global Marketing. PHI learning .2010 Onkevist. 2010 Keegan. PHI Learning .International Marketing 3rd Edition. 2010 Srinivasan .References  Philip Cateora . Himalaya Publishing House. Cengage Learning. International Marketing Strategy.2010 Rajagopal. International Marketing. Excel Books .

technical analysis  Charting methods  Market indicators. SECURITIES MARKETS  Financial market . FINANCE 108400001 SECURITY ANALYSIS & PORTFOLIO MANAGEMENT Unit 1 Topics INVESTMENT  Financial and economic meaning  Characteristics and objectives  Types  Alternatives  Choice and evaluation  Risk and return concepts. OTCEI . industry life cycle  Company analysis  Measuring earnings and financial soundness  Forecasting earnings  Applied valuation techniques 4 TECHNICAL ANALYSIS  Fundamental analysis vs.Segments – Types  Sources of Investment Information  Participants in financial Market  Regulatory Environment-SEBI  Primary Market  Regulation of primary market.Random walk theory 9 .  Stock exchanges in India – BSE. NSE.  Regulations of stock exchanges  Trading system in stock exchanges –SEBI No of hours 9 2 9 9 3 FUNDAMENTAL ANALYSIS  Economic analysis  Economic forecasting and stock investment decisions  Forecasting techniques. ISE.  Industry analysis : industry classification.  Trend – trend reversals – patterns  Moving average – exponential moving average  Oscillators  Efficient market theory-Dow theory.2.

2010 Punithavathy Pandian.5 PORTFOLIO MANAGEMENT  Portfolio analysis o Capital Asset Pricing Model  Portfolio selection o Markowitz and Sharpe index model  Portfolio revision  Portfolio evaluation o Treynor ratio o Sharpe ratio o Jenson ratio Total 9 45 References   Fischer. Tata McGraw Hill.Jordan. Himalaya Publishing House . 2010    Bhatt. Securities Analysis and Portfolio Management . S. Fundamentals of Investment Management. Investment Management . . Security Analysis and Portfolio Management. Securities Analysis and Portfolio Management.2010    Dhanesh Khatri. Excel Books. Investment analysis and Portfolio Management. Security Analysis & Portfolio Management.2010 Maheswari. Macmillan. 3rd Edition. Security Analysis and Portfolio Management.PHI Learning. PHI Learning. 2010 Bhalla. Block. 2010. Hirt. 2009   Kevin . 2010 .2010 Prasanna Chandra. 2010 Avadhani. Investment Management. Vikas Publishing House.Chand & Sons.Tata McGraw Hill. Pearson. Securities Analysis and Portfolio Management.

 Regulation of merchant banking. Hire purchasing FACTORING  Introduction  Factoring-process and types  Forfaiting.  Mutual funds in India.108400002 MANAGEMENT OF FINANCIAL SERVICES & INSTITUTIONS Unit 1 Topics MERCHANT BANKING  An overview of Indian financial system  Nature and functions of merchant banking.  Offshore mutual funds and money market mutual funds. No of hours 9 2 9 3 9 4 9 . ISSUE MANAGEMENT  Pre & Post issue activities LEASING AND HIRE PURCHASING  Legal aspects of hiring and leasing  Types of leasing.Forms  SEBI.Characteristics-Evolution  Venture capital investment process  Advantages.  Techniques of investment analysis CREDIT RATING  Credit Rating system – Growth factors  CRISIL Ratings for short term instruments  Credit rating process VENTURE CAPITAL  Definition.  Rights of hirer and hire purchase  Accounting treatment of leases  Lease vs.  Present state of merchant banking in India.  Regulation of mutual funds. launching and  Marketing of schemes.  Computation and relevance of NAV.process  Advantages – evaluation  Factoring vs Forfaiting  Factoring vs bills discounting MUTUAL FUNDS  Types of mutual funds.developing.and Venture capital funds  Venture capital in India  Angel Finance Vs Venture capital investment.

2008 Pandian. Financial services. 5th Edition. Tata McGraw Hill 2010 Nalini Prana Tripathy. Financial Markets.  Development Banking Institutions – National and State  Micro Finance Institutions.PROJECT MANAGEMENT  Definition-Characteristics  Objectives. Financial Services. Natarajan. Himalaya Publishing House. PHI Learning 2010    Shanmugam. Tata McGraw Hill 2010 Gurusamy. PHI Learning. Indian Institute of Banking and Finance. Wiley India. Financial Services and markets.2010  Gordan. 2009 . Macmillan.Concept. Financial Institutions and Markets.2010      Khan. Management of Financial Services. Institutions and Financial Services. Merchant Banking and Financial Services. 2010 Bhole. Models and Services  Recent trend of Microfinance institutions in India Total 9 45 References  Gomez. Vikas Publishing House 2010 Microfinance – Perspectives and Operations. Financial Markets and Services. Vikas Publishing House. Tata McGraw Hill.Classification  Project Life Cycle  Project Management 5 NON-BANKING FINANCIAL COMPANIES  Meaning  Types  Prudential norms FINANCIAL INSTITUTIONS  Role of financial Institution in financial markets. 2010 Punithavathy Pandian. Financial Services.

108400003 Unit 1 INTERNATIONAL FINANCIAL MANAGEMENT Topics No of hours 9 2 3 4 5 INTERNATIONAL FINANCE  Foreign Exchange  Foreign Exchange Market  Market Participants  Types of transactions  Currency Derivatives  Foreign exchange Management and Its risk  International Financial System  International Monetary System  Balance of Payments FOREIGN EXCHANGE RISK MANAGEMENT  Meaning  Types of Foreign Exchange Exposure and Risk  Management of Transaction Risk  Techniques for Hedging Transaction Risk  Cross Hedging  Internal Hedging Strategies  Management of Operating Risk  Managing Translation Exposure INTERNATIONAL FINANCIAL INSTRUMENTS  Spot  Future  Options  Swaps INTERNATIONAL FINANCIAL MARKETS  Motive  Sources  Segments  International Money Markets  International Credit Market  Foreign Exchange Market FOREIGN EXCHANGE REGIME IN INDIA  Evolution  Regulations  Indian Foreign Exchange Market  Foreign Direct Investment  Modes of Investment  Benefits  FII in India Total 9 9 9 9 45 .

International Financial Management. International Financial Management. Himalaya Publishing House. Macmillan. Multinational Financial Management. 2009 Clark.2010 Siddaiah. Resnick.2010 Joseph Anbarasu. Ane Books. 4th Edition .Tata McGraw Hill. International Financial Management.2010 Jain. Pearson Education. International Financial Management . Cengage Learning. Fundamentals of International Financial Management. Pearson Eduation. Wiley India . PHI Learning. 5th Edition. 2010 Kevin. International Financial Management.2010          .2010 Apte.2010 Avadhani. Global Financial Management .Tata McGraw Hill.References  Eun. 2010 Mevin.2010 Sharpio. International Money and Finance. International Financial Management.

108400004 Unit 1 FINANCIAL DERIVATIVES Topics No of hours 9 2 3 4 INTRODUCTION  Definition & types  Forward contracts  Futures contracts  Options  Swaps  differences between cash and future markets  Uses and advantages of derivatives  Risks in derivatives FUTURES CONTRACT  Introduction  Specifications & margin requirements  Hedging using futures  Types of futures contracts  Trading mechanism  Clearing & settlement system  Pricing of futures  Relationship between future prices. 9 9 9 .  Specifications of options  Call and put options  American and European options  Intrinsic value and time value of options  Options pricing models  Differences between future and option contra SWAPS  Definition  Interest rate swap  Currency swap  Role of financial intermediary  Warehousing  Valuation of interest rate swaps and currency swaps bonds and FRN’s  Credit risk. forward prices and spot prices. OPTIONS  Definition  Exchange traded options.

Commodities Derivatives.Theory. Wiley India.2010 Bhaskar. Financial Derivatives Excel Books. Education. C.2010 Verma. 2010 9 45 Pearson  Gupta. Derivatives and Risk Management. Derivatives simplified. PHI Learning . Financial Derivatives.Theory. Options.Mahapatra”. Total References  John. Response Books. Concepts and Practice. 2010 Kumar . Financial Derivatives – An Introduction to Futures. Forwards. Macmillan. Wiley India. Concepts and Practice. Financial Derivatives. Futures.2010 Redhead. PHI Learning . Options and Swaps. . Options and Swaps.2010         . Futures and other Derivative Securities.2008 Mishra.Hull. Fundamentals of Financial Derivatives.2008 Indian Institute of Bankers.2010 Kolb.2010 Parasuram.DERIVATIVES IN INDIA 5         Evolution of Derivatives Market in India Regulations Framework Exchange Trading in Derivatives Commodity Futures Contract Terminology and Specifications for Stock Options and Index Options in NSE Contract Terminology and specifications for stock futures and Index futures in NSE Contract Terminology and Specifications for Interest Rate Derivatives. PHI Learning . Tata McGraw Hill.

o Classification of expenses. o Nature. principles of insurance. o Calculations of premium. methods of loading. nonperforming assets.  Underwriting: o The underwriting process.Unit 1 2 3 BANKING AND INSURANCE Topics INTRODUCTION.  Fundamentals of insurability.BANKING  Structure of Indian banking system  Role of RBI  Classification and Functions of banks  Banking legislations.  Project and working capital finance: o Project finance o Project appraisal and working capital. secured advances. banking sector reforms. o Methods of rate determination o Types of underwriters o Role of agents in underwriting.  Insurance pricing: o Insurance rating methods.INSURANCE :  Purpose and need  Functions.  Nature of insurance contracts  Classification of insurance.  Risk management : o Meaning of business risks. 108400005 No of hours 9 9 9 . INTRODUCTION. causes and types of business risks o Methods of handling risk. o Modes of creating charges.  Loans and advances: o principles of sound lending o methods of granting advances.  Banker customer relationship  Negotiable instruments ASSESSMENT  Priority sector lending: o Different segments of priority sector advances.

CONTEMPORARY ISSUES IN INSURANCE  Reinsurance : o Characteristics and types of reinsurance.4 5 TYPES  Life insurance: o Essential features of life insurance. o Claim settlement under motor vehicle insurance. cattle. Tele banking. debit card. crop insurance. earthquake. smart card o e-banking  Camel model.  Fire insurance : o underlying principles o Types of fire policies o Settlement of claims  Marine insurance : o Scope and principles of marine insurance o Types of marine losses o Important clauses of marine insurance. o electronic cheques. Double insurance. ECS. o credit card. building. CONTEMPORARY ISSUES IN BANKING  Concept of electronic banking o EFT. o Reinsurance vs.  Asset liability management in banks  Basel norms . o Types of life insurance plans.  Channels of distribution : o Insurance intermediaries and their functioning. o Kinds of motor vehicle insurance policies. o Bancassurance. engineering. flood.  Heath insurance : o Types of health insurance policies  Miscellaneous insurance : o property.  Motor vehicle information : o taxonomy of motor vehicles. burglary.capital adequacy norms. o Advantages of life insurance. Total 9 9 45 .

Elements of Banking and Insurance. Wiley India .Modern Banking and insurance . Banking and Insurance. Tata McGraw Hill . Risk management and insurance. Banking and Insurance .. Viswanathan.2009 Peter . Bank Management & Financial Services. 2010 Jain .Therese.Sylvia.2010 Sharma . Principles and Practice. Management of Banking and Financial System. Banking and Insurance.2010 Arunajatesan. 2010 Emmett.2009.Niehaus. Risk management and Insurance. Tata McGraw Hill. 2010 Paul. Harrington .2010 Gulati. Fundamentals of Risk and Insurance. Pearson Education . Excel Books. Himalaya Publishing House.References  Jyotsna Sethi & Nishwan Bhatia. PHI Learning 2011          Agarwal. Macmillan. Deep and Deep Publications .2010 . Rajat Publications .

HUMAN RESOURCE 108410001 ORGANIZATIONAL CHANGE Unit 1 Topics ORGANIZATIONAL CHANGE  Overview of Organizational Change  Types and Forces of Change and its Perspectives  Models of change  Resistance to Changes  Approaches to Manage resistance  Implementation of Organizational Change  Organizational Transformations ORGANIZATIONAL CULTURE AND CHANGE  Organizational Culture – Importance in Change  Sub cultures and Change management  Functions of Culture and Change  Roles of Change Agents and Leadership  Power.3. politics and Ethics in Change Management ORGANIZATION DEVELOPMENT (OD)  Field of Organization Development  Historical overview of OD  Values. Assumptions & Beliefs in OD  Foundations of OD  Organization Development Process  Action research Process and Approach for OD OD INTERVENTIONS  Introduction to Organisation Development Interventions  Classifications of OD Interventions  Team and Inter Group Interventions  Structural and Comprehensive Interventions ISSUES AND TRENDS IN ORGANIZATIONAL CHANGE  Advantages & limitations of change  The Emerging Challenges  Opportunities for OD in future  Organizational Learning – A continuous process  Knowledge Management in the present context Total No of hours 9 2 9 3 9 4 9 5 9 45 .

References  Cummings. 2009. Pearson Education 2009 Kavita Singh. Zawackic .Jr.Jr.Change Management Concepts and Applications Tata McGraw Hill 2009    Bhupen . Organisation Change & Development. Cengage Learning 2010 Sengupta.2009  Jones. Bell. PHI 6 . Biztantra. Battscharya. Organisational Effectiveness and Learning.Srivastava. Tata McGraw Hill 2010  Kandakar. 2009 Daft.2009    French . Sengupta. 2009 1 Edition. Pearson Education. 8th ed .Organisation Development & Transformation Edition.2010  French. Radha Sharma . Organisation Theory & Design. Organisational Theory. PHI learning. Organisation Development. Excel Books . Change Management . Cengag Learning . Managing Change in Organisations. Organisation Development and Change. Design & Change. Organization Design and Development.Bell.

 Process of Performance analysis PERFORMANCE REVIEW DISCUSSION AND PERFORMANCE RATINGS  Objectives of PRD  Process of performance review discussion  Performance rating and factors  Methods & errors  Reducing rater’s bias  Performance rating and administrative decisions IMPLEMENTING PERFORMANCE MANAGEMENT SYSTEMS AND APPRAISAL SYSTEMS  Implementing process  Factors affecting implementation  Pitfalls in implementation  Performance appraisal  Pros & cons of appraising  Methods of appraising  Appraisals & HR decisions REWARD SYSTEMS  Introduction to reward systems  Dimensions of reward systems  Constraints in linking rewards with performance  Implications for managers and for organizations  Monetary and non-monetary rewards Total 2 9 3 9 4 9 5 9 45 .108410002 Unit 1 PERFORMANCE MANAGEMENT Topics No of hours 9 INTRODUCTION TO PERFORMANCE MANAGEMENT  An Overview of performance management systems  Dimensions of performance management  Performance management process  Organizational & individual performance and impact of Objectives PERFORMANCE PLANNING & ANALYSIS  Performance planning and its Need  Components of performance planning  KPAs  Performance analysis  Objectives of performance analysis.

Bagchi.2010 Singh. Cengage Learning . Himalaya Publishing House. Response Books. Performance Management. Jaico Publishing 2009 ..2009 Sarma. Excel Books. Performance Management System. Tata McGraw Hill. 2009. 2008. 2010 Rao. Performance Management.2010 Cardy. Performance Management. Performance management . 2010 Costello. Performance Management & Appraisal Systems.2009 Sahu. Excel Books. Performance Management System. Effective Performance management . PHI Learning. Performance Management. Macmillan.2009 Aguinis. Performance Management .References           Prem Chadha. Pearson Education . Michael Armstrong & Angela Baron.

functions.108410003 Unit 1 INDUSTRIAL RELATIONS AND LABOUR LEGISLATIONS Topics No of hours 9 2 3 4 INDUSTRIAL RELATIONS  History of IR  Understanding /Appreciating IR/Employee Relations. methods  Trade Unions ACT 1926  Management of Trade Unions in India COLLECTIVE BARGAINING(CB)  The nature. advantages & disadvantages of CB  CB in India  Workers Participation in Management  Evolutions. TRADE UNIONS  History of Trade Unions -Structure-Organisations – Problems  Trade Unions -Theories .I  Introduction  Rights and obligations of employees  Factories Act 1948  Contract labour Act 1970  Industrial Disputes act 1947  Settlement of Disputes .  Approaches of IR  Theories of IR/Perspectives of IR. objectives of WPM  WPM in India LABOUR LEGISLATION .Procedures  The Minimum Wages Act 1948 LABOUR LEGISLATION-II ( LIMITED TO SCOPE AND IMPLICATIONS)  Payment of Wages Act 1936  Payment of Bonus Act 1965  The Payment of Gratuity Act 1972  ESI Act 1948  The Employee Provident Fund Act & Miscellaneous Act1952  The Workmen Compensation Act 1923  The Maternity Benefit Act 1961 Total 9 9 9 5 9 45 .

Industrial Relations. Human Resource Management and Industrial Relations. Himalaya Publishing House. Tata McGraw Hill. Oxford University Press. Vikas Publishing House 2009 Sen Industrial Relations in India. 2009 . 2009      Sivarethinamohan. 2009   B.2009 Srivastava.2010.Dynamics of Industrial Relation.D. Excel Books . Industrial Relations.Industrial Relations and Labour Laws. Industrial Relations . 2009 Venkata Ratnam. Industrial Relations and labour Welfare. Singh. Trade Unions& Labour Legislations. Industrial Relations & Labour Laws.References  Mamoria. Pearson Education. Macmillan. Excel Books. 2009 Nirmal Kumar. PHI Learning . 2009   Monal Arora. Industrial Relations. 2010 Sinha.Gankar . Himalaya Publishing House. Manappa.

HRD and HRM  HRD Climate & Culture  HRD Functions  Role and competencies of HRD professional  Framework of HRD process ASSESSING .108410004 Unit 1 HUMAN RESOURCES DEVELOPMENT Topics No of hours 9 INTRODUCTION TO HRD  Personnel Management. DESIGNING AND IMPLEMENTING EFFECTIVE HRD PROGRAMS  Strategic and organizational analysis  Task analysis  Person analysis  Role analysis  Designing effective HRD programs TRAINING AND DEVELOPMENT  Introduction to learning and learning principles  Individual differences in learning process  Identification of training needs  Training delivery methods  Issues in training  Influences on employee behavior MANAGEMENT DEVELOPMENT  Training Vs Development  Developing the person in the role  Career planning and Career Development  Potential appraisal  Employee Empowerment  Succession planning  Quality of Work Life balance STRATEGIC HRD  Strategic HRD  HRD in Mergers and Acquisitions  HRD and Organizational Change  HRD Scenario in Indian Organisation: its problems and prospects  Challenges and Issues Total 2 9 3 9 4 9 5 9 45 .

Human Resource Development. Cengage Learning 2009 Rao. Future of HRD. 2009 . Human Resource Development. 2009 R. Human Resource Development.2008 Tirupati. Sage Publications. Macmillan. 2010   Rao. Human Resource Development. Vikas Publishing House . Krishnaveni. Sultan Chand & Sons. Strategic Human Resource Development. Oxford University Press . Excel Books . Designing & Managing Human Resource. 2009 Kandula. Desimone Human Resource Development. Human Resource Development. Himalaya Publishing House. Human Resource Development& Management .References      Werner .2009 Ghosh. 2010    Deb. Ane Books 2000 Pareak. PHI Learning.. 2009 Lalitha Balakrishnan.

expatriates CROSS CULTURE AND PEOPLE MANAGEMENT PRACTICES  Multi Culture in Organizations  Cross cultural communication. EU. American perspectives in managing HR Total 9 9 9 9 9 45 . Difference between domestic and international HRM  Issues and barriers to effective global HRM  Role of HR in International firms INTERNATIONAL RECRUITMENT . Compensation strategy  Variables influencing compensation.No Topics No of hours 1 2 3 4 5 INTRODUCTION TO IHRM  Meaning of IHRM. Approaches to International compensation  Designing a compensation programme. Issues and approaches in International performance management INDUSTRIAL RELATIONS.  IHRM trends and future challenges  Asian . TRAINING AND PERFORMANCE MANAGEMENT  Training and development-Need  Cross cultural training  Expatriate training  Basis. Components  Compensation packages. Expatriation adjustment model.108410005 INTERNATIONAL HUMAN RESOURCE MANAGEMENT S. Success in expatriate assignments  Role of non. EXPATRIATION  Industrial relations. Japanese. negotiations and organization. Issues in International compensation. NAFTA  Expatriation. STAFFING AND COMPENSATION  International Staffing. Key issues in International Industrial Relations  Trade unions and International Industrial relations  Regional integration. Approaches  Recruitment and selection  Role of expatriates and non expatriates  Compensation and benefits.

2010  Subba Rao. International Human Resource Management. International Human Resource Management. Oxford University Press.2009  Edward. Welch. International Human Resource management. International Human Resource Management. International Human Resource Management. Dash. Managing people in a Multinational context. Rao. Text and Cases. Pearson Education. Cengage Learning. International Human Resource Mangement. Tata McGraw Hill.2010 Aswathappa. Himalaya Publishing House.2009   Gupta. Sage Publications .. 2009 . 2009  Harzing . Excel 2009   Qzbilgin.2009 Sengupta. International Human Resource Management. Rees.L. Excel Books. Text and Cases . International Human Resource Management. International Human Resource Management. International Human Resource Management. Macmillan. Palgrave.References  Dowling. Bhattacharya. 2010  P.2009  Tayeb.

4. perishable goods. rating and development LOGISTICS MANAGEMENT  Elements of logistics management  Distribution management  Strategies for distribution PRICING AND REVENUE MANAGEMENT IN SUPPLY CHAIN  The role of pricing in supply chain. seasonal demand goods a bulk & spot contracts 9 2 9 3 9 4 9 .issues  Efficient and responsive supply chains  Importance of supply chain decisions. SUPPLY CHAIN DRIVERS  Drivers of supply chain performance  Framework for structuring drivers  Obstacles to achieving strategic fit SUPPLY CHAIN DESIGN  Supply chain and the value chain  Factors influencing distribution  Network design  Design options for a distribution network SUPPLY CHAIN CO-ORDINATION  Supply chain co-ordination and bullwhip effect  Effect of lack of co-ordination  Obstacles to co-ordination  Managerial levers to achieve co-ordination VENDOR DEVELOPMENT  Purchasing and supply chain management  Vendor selection. PRODUCTION 108500001 SUPPLY CHAIN MANAGAMENT Unit Topics No.  Pricing and revenue management for multiple customer segments. of hours 1 OVERVIEW OF SUPPLY CHAIN MANAGEMENT  Introduction – nature and concepts  Understanding the supply chain  Link between supply chain management and other management functions  Supply chain management basics  Achieving strategic fit .

Meindal. Altekar. Supply chain Management – Concepts and cases . Supply Chain Management. Biztantra. 2009 Rangaraj. Principles of supply chain management. cases and best practices. Supply chain Management. Supply chain management. Macmillan.2010 Mohanty.Deshmukh. Himalaya Publishing House.Theories and practices. planning and Operation . Kalra. Pearson Education.2010          . Supply Chain Management. 2010 Wisner . Excel Books. 2009 Sahay. 2010 Shah.2010 Chopra.2010 Upandra Kachru. Supply chain Management – Strategy. Supply Chain Management.. Tata McGrawhill. Macmillan.5 WAREHOUSING MANAGEMENT  Concepts and types of warehouse  Functions of warehouses  Warehousing strategy  Elements of warehousing costs  Warehouse design principles GREEN SUPPLY CHAIN MANAGEMENT  Introduction and Importance Total 9 45 References  Rahul V. Cengage Learning 1st . Supply chain management. Supply chain Management – Strategy. PearsonEducation.2010 Agrawal. PHI Learning . 2010 Bhat.

pillars. 5S  Poka Yoke STATISTICAL PROCESS CONTROL  Meaning and significance  Acceptance sampling  Control charts – X bar.basic approach  Evolution. Tree diagram.108500002 TOTAL QUALITY MANAGEMENT Topics No. p. barriers and benefits  Contributions of quality gurus  Models and frame work for TQM QUALITY CERTIFICATIONS  Benefits of ISO registration  ISO 9000 series  ISO 14000 series  QS 9000 certification  Quality auditing  Quality awards  Quality council CONTINUOUS PROCESS IMPROVEMENT  Meaning of process  The Juran Trilogy  Improvement strategies  The PDSA cycle  Kaizen TOOLS AND TECHNIQUES FOR QUALITY MANAGEMENT  Quality Function Deployment ( QFD)  Failure Mode and Effect Analysis  Taguchi’s Approach  Histogram. Pareto analysis  Cause and effect diagram  Affinity diagram. Relationship diagram. Arrow diagram.characteristics  Elements.framework. np. c and u charts . R. Matrix data analysis diagram  Benchmarking.  Definition and purpose of process capability and capability index  Measures of process capability and capability index  Six Sigma Concept 9 9 9 9 . of hours Unit 1 2 3 4 TOTAL QUALITY MANAGEMENT  Definition. PROCESS CAPABILITY  Control limits and specification limits. PDPC.

Total Quality Management. 2010 Nigam.2009 Subbaraj. 2009 .CengageLearningf. . 2010 Charantimath. Vikas Publishing House. Himalaya Publishing House. Total Quality Management . et al. Excel Books. .2010 Bhat. Tata McGraw Hill.Total Quality Management. Biztantra. Pearson Education. Anand A Samuel.Total Quality Management . 2010 Arasu. 2009 Evans.2010 Suganthi. Total Quality Management. Total Quality Management . Total Quality Management. Total Quality Management. Sci Tech Publications. Pearson Education . Sivakumar.5 PRODUCT RELIABILITY  Definition and concepts of reliability  Failure rate analysis  Mean failure rate. MTTF. MTBF  Reliability in series and parallel Total 9 45 References           Besterfield. PHI Learning 2009 Rajaram. 2009 Mandal. Total Quality Management. Total Quality Management.

responsibilities  Selection . of hours 2 3 4 INTRODUCTION  Benefits of project management  Project organizational Structure PROJECT MANAGEMENT LIFE CYCLE  Project initiation  project planning  Project execution  Project closure & Withdrawal  Project Manager –roles. Insurance for projects RESOURCE MANAGEMENT  Basics of resource constraints  Resource loading  Resource leveling VENDOR EVALUATION  Methods PROJECT RISK MANAGEMENT  Four stage process  Integrated approach to risk management MONITORING AND CONTROLLING THE PROJECT  The plan-monitor-control cycle  Earned value  Purpose of control  Design of control system PROJECT AUDITING  Objectives of project audit  The audit process  The audit report  Project auditor’s role 9 9 9 9 .The project team BUDGETING THE PROJECT  Methods of budget  Cost estimation  Improving cost estimates PROJECT SCHEDULING  Project network construction  CPM – PERT  Crashing of project network CONTRACT MANAGEMENT  Principles of project contracts  Project contracting process  Project communication  Legal aspects of project management  Global tendering.108500003 Unit 1 PROJECT MANAGMENT Topics No.

Project Management . 2010  Pinto. Vikas Publishing House.Project Management . 2010 Gopalakrishnan. Moorthy. Projects. Wiley India .Himalaya Publishing House. Larson. PHI Learning . Senthilkumar.Mantel. 2009 Patel. 2009        . Pearson. Desai Project management The managerial process. Macmillan.2010  Nichlolos. Text Book of Project Management . 2010 Paneerselvam . PHI Learning . Project Management – Achieving competitive advantage . 2010 Chandra.5 ROLE OF FINANCIAL INSTITUTIONS  Appraisal processes  Concepts and techniques  Specialized financial Institutions  Venture capital APPLICATION OF IT IN PROJECT MANAGEMENT  Project Management Software  Microsoft Project Total 9 45 References  Gray . Education 2010 Meredith. 2008 Samuel J Mantel Jr .2010 Sontakki. Wiley India. Project Management – A Managerial Approach. Project Management . Project Management for Business & Technology. Tata McGraw Hill . Tata McGraw-Hill . Project Management.

Operational System Strategies  Business Competitiveness Interface  Market Integration with Technology  Accountability with Share Holders MANAGEMENT OF TECHNOLOGY  Factors Influencing Effective Integration in Technical Organization  Barrier to Implementation of Structure for Managing Technology  Need for Inter-Disciplinary Endeavour and Improved Functional Relation IMPLEMENTATION OF PERFORMANCE  Decisions for Implementing  Performance & Impact of New Technology  International E Business Management  IPR Related Issues Total 9 9 9 9 9 45 .108500004 Unit 1 TECHNOLOGY MANAGEMENT Topics No. of hours 2 3 4 5 TECHNOLOGY MANAGEMENT&MANAGEMENT STRATEGY  Review of Technology Management  Technological Innovation and Business Competitiveness  Technology Strategy and Leadership DEVELOPMENT OF TECHNOLOGICAL CAPABILITIES  Developing Technology Based Capabilities  Technology Based Developments  Technology Transfer  Diffusion and Adaptation of Technology  Need for Technology Analysis MANAGEMENT ISSUES & BUSINESS COMPETITIVENESS  People and Organization Issues  Characteristics of Innovative Firms  Technology Interface with Markets  Customers and Suppliers.

Technology Management . Management Technology. Excel Books. Technology management. Management of Technology & Operations. Management of Technology.2010 Khalil. Tata McGraw Hill. Viva books .2010 . Global India. Himalaya Publishing House .2010 Dhillion . Lalitha. Handbook of Technology management .References       Murthy. Technology Management . 2010 Szakony. Wiley India 2009 Krihanamacharyulu. Himalaya Publishing House 2010  Neelakandan. 2009 Ray Gehani.

 Risks associated with BPR  Barriers to BPR implementation. of hours 9 2 9 9 4 9 . Definition.  Meaning of Value  Ways to add Value  Value Engineering basics  Techniques employed in Value Engineering No. Basics  Benefits of BPR  Role of leader and manager  Guiding principles of BPR  Key targets of BPR BPR IN MANUFACTURING INDUSTRY  Enablers of BPR in manufacturing  Product design and development BPR AND IT  Relationship between BPR and IT  Role of IT in Reengineering  BPR tools and techniques  Criticality of IT in Business process 3 BPR IMPLEMENTATION METHODOLOGY  Reasons for implementation of BPR  Necessary attributes of BPR methodologies  BPR team characteristics  Different phases of BPR  Different BPR methodologies  Steps of Process Reengineering  Performance measures of BPR. THEORY AND FUNDAMENTALS  Relevance of Value engineering to Indian Scenario. Areas generating Barriers to BPR  A framework for Barrier management VALUE ENGINEERING CONCEPTS.108500005 BUSINESS PROCESS REENGINERRING AND VALUE ENGINEERING Unit 1 Topics INTRODUCTION  Business Process: Definition Dimensions  History of BPR.

Biztantra 2009      Srinivasan. Information phase.5 VALUE ENGINEERING JOB PLAN  Introduction. 2010 Bhatt. Business Processing Re Engineering & Change Management . 2009 Jaganathan. Business Process Reengineering: Text and Cases. PHI Learning. 2009  Dey. Tata McGraw Hill. Evaluation phase. Function phase. Organizational Transformation Through Business Process Re- engineering. Selecting the project  Selecting team members  Phases of Value Engineering Job plan  General phase. Implementation phase Total 9 45 References  Radhakrshnan . New Age International. Narusha Publications. Value Engineering: A How to Manual. Investigation phase. Business Process Reengineering. Creation Phase. Sage Publications.Balasubramanian. Business Process Reengineering.2009 Iyer.2010 Padhyay. 2009 . Value Engineering. 2009  Sethi. Tata McGraw Hill. Value Engineering. Eudcation 2009  Kumar. Pearson. Himalaya Publishing House . Getting more at low cost: The value Engineering way.

 Alternative views of knowledge  Differences between data. definition  Advantages and disadvantages  Other artificial intelligence technologies  Automated reasoning process  Case based reasoning system.  managing knowledge workers  Future of knowledge management  Knowledge management case studies: Total No of hours 9 2 8 3 9 4 9 5 9 45 . TECHNOLOGIES FOR KNOWLEDGE MANAGEMENT  Artificial intelligence. knowledge based system  Introduction.  Issues in knowledge management  The five P’s of strategic knowledge management NATURE OF KNOWLEDGE  Definition. forces driving knowledge management. KNOWLEDGE CODIFICATION AND IMPLEMENTATION  Definition of knowledge codification  Reasons for codifying knowledge  Modes of knowledge conversion  Codification tools and procedures  Data mining  Data management  Knowledge portals ORGANISATIONAL IMPACTS OF KNOWLEDGE MANAGEMENT. different types of knowledge.5. SYSTEMS 108490001 KNOWLEDGE MANAGEMENT SYSTEMS Unit 1 Topics INTRODUCING KNOWLEDGE MANAGEMENT  Definition.  Enablers of knowledge culture  Ownership of knowledge: ethical and legal issues.  Attributes of a knowledge leader. information and knowledge KNOWLEDGE MANAGEMENT PROCESSES  The 10 step knowledge management roadmap  Knowledge discovery systems  Knowledge capture systems  Knowledge sharing systems  Knowledge application systems  Knowledge management infrastructure.

2010 Reddy.2010 Awad. Information and Knowledge Management. Knowledge management: Challenges. Tata McGraw Hill. Knowledge Management. Ghaziri. Knowledge Management.References  Becerra.Cengage Learning . 2010 Warier. Excel Books. Knowledge Management.Knowledge management . Knowledge Management. solutions and technologies. Knowledge Management System. 2009 Jawadekar.2010 Barnes . knowledge management. 2009 Kamal Vijayan. Wiley India . 2009 . Pearson Education. 2010          Debowski. Himalaya Publishing House. 2010 Raman.Fernandez. Vikas Publishing House. Pearson Education .2010 Mirthunjaya. PHI Learning . Macmillan India. Knowledge Management.

 Attributes of well engineered software.  Project execution  Integrated change control. PROCESS MODELS  Prescriptive model  Waterfall model  Incremental process model  Evolutionary process model  Agile process models.closing project PROJECT SCOPE MANAGEMENT  Definition.  Core principles of software engineering  Planning practices. communication practices  Modeling practices. activity sequencing  Schedule development.  Activity definition. basic principle  Cost estimating types. construction practices PROJECT INTEGRATION MANAGEMENT  Strategic planning and project selection. scope management plan  Project scope statement  Creating work breakdown structure  Scope verification and scope control PROJECT TIME MANAGEMENT  Importance. PROJECT COST MANAGEMENT  Importance. cost control PROJECT QUALITY MANAGEMENT No of hours 9 2 8 3 9 4 9 5 9 .  Project management plan. tools and techniques  Cost budgeting.  Scope planning.108490002 SOFTWARE PROJECT AND QUALITY MANAGEMENT Unit 1 Topics INTRODUCTION:  Project management  Role of project manager  Project management profession  System view of project management  Stakeholder management.

2009 . Cengage Learning. 2009 Jawadekar. Tat a McGraw Hill. Importance  Quality planning  Software quality assurance  Tools and techniques for qc  Modern quality management SOFTWARE TESTING  Software testing fundamentals  Unit testing. 2010 Ramesh . Software Quality Engineering. Pearson Education . Software Maintenance. Wiley Inda. software project management. Software Project Management.Macmillan. system testing  Debugging. Software Project Management . Tata McGraw Hill. 2009       Mohapatra. Software Engineering. Software project management. Cengage Learning.2010 Hughes . 2009 Tian. Quality Project Software Management.2010 Kelkar.Cottrell. Tata McGraw Hill. McGraw Hill International. Information Technology Project Management. 2009 Goyal.2010 Pressman.2010 45 Scwalbe.A practitioner’s Approach. black box and white box testing  Basis path testing Total References     Futrell . Software Engineering .Battiprolu. PHI Learning. integrity testing  Validity testing.

referential integrity. triggers. data models  Schemas and instances  DBMS architecture and data independence  Database system environment. functions  Null value. Normalization.  Classification of DBMS  Entity relationship model. storage access  File organization  Organization of records in files  Storage structure for object oriented databases INDEXING AND HASHING  Basic concepts  Ordered indices  B + and B – Tree index files  Static hashing. relational models SQL  Basic structure. functional dependencies RELATIONAL DATABASE DESIGN  Decomposition.108490003 DATABASE MANAGEMENT SYSTEMS Unit 1 Topics INTRODUCTION  Characteristics of data base approach  Advantages of using a DBMS.  Complex types and object orientation STORAGE AND FILE STRUCTURE  RAID. tertiary storage. nested sub queries  derived relations  Embedded SQL  Other query languages  integrity constraints: domain constraints. Dynamic hashing No of hours 9 2 9 3 9 4 9 . assertion.  Object relational databases  Nested relations. Domain Key Normal form OBJECT ORIENTED DATABASES  Object oriented data model  Object oriented languages.

5 DATABASE SECURITY  Privileges  Database control  Cryptography  Digital signature  Statistical database Data Warehousing and Data Mining  Emerging Database Technologies and Applications Total 9 45 References           Leon. Database management system.2010 Kahate.Database management System.2011 Pannerselvam. Cengage Learning 2010 Shah. Pearson Education. 2009 Ranjan. Tata McGraw-Hill . 2009 Pratt. Database system concepts. Introduction to Database Management system. Database management system. Advances in Data Base Management. . PHI Learning 2010 Ramakrishnana. Macmillan. Tata McGraw-Hill . PHI Learning 2010 Pathak . Macmillan. Patel.2010 Narang . Database management system. Data Base Management Systems. Himalaya Publishing House . Database management system. Database Management System.2010 . Vikas Publishing House 2010 Korth.

Business intelligence with IT  Blueprint of a business model  Benefits and Risks of ERP ERP AND TECHNOLOGY  Business Intelligence: Factors. vendor and contract management  Data migration. BUSINESS MODULES  Business Modules of an ERP Package  Finance.  ERP Life cycle  Implementation methodologies  Project team.  Strategies for implementation. distribution & Service ERP IMPLEMENTATION  Implementation challenges. project management & monitoring.108490004 Unit ENTERPRISE RESOURCE PLANNING Topics No of hours 1 2 3 4 5 OVERVIEW  General model for ERP  Evolution of ERP  Business Engineering: Principles. Oracle. Manufacturing. Maintenance. Technology  Techniques for integrating business intelligence into business processes  BPR: Phases  Challenges in implementing BPR. JD Edwards. Significance. Marketing.  Post implementation activities MARKETING OF ERP  Marketing strategy  Relationship marketing  Participants in the ERP buying process  Sales cycle PRODUCTS IN THE MARKET  SAP. Materials management. Sales.  Quality management. Marshal  Future direction and trends in ERP Total 9 8 9 9 9 45 .

Himalaya Publishing House. 2009 Jaiswal. 2008 Altekar. Venkitakrishnan. Enterprise Resource Planning. Garg.References   Leon. Tata McGraw Hill. Enterprise Planning. Enterprise resource planning. Macmillan. 2009 Monk. 2010 Parthasarathy. Enterprise Resource Planning. Enterprise Resource Planning. Enterprise wide Resource Planning. 2010 Kumar. Enterprise Resource Planning – Concepts and Practice. Enterprise Resource Planning. Enterprise Resource planning. PHI Learning.2010 Sumner. New age International 2010 Ray. 2010         .2009 Singla. Tata McGraw-Hill. Cengage Learning . 2009 Murthy. Text book of Enterprise Resource Planning. Cengage Learning. PHI Learning. Pearson Education.

search Engine. URLs. E-Advertising ENABLING TECHNOLOGIES OF WORLD WIDE WEB  Internet client server application  Networks and Internets  Switching. benefits. advantages. ISP. components and architecture 2 8 3 9 4 9 . Java script. TCP. E-PAYMENT SYSTEM  Digital payment requirements  Digital token based E. Transmission. Browsing behavior model  Online Marketing.108490005 Unit 1 E-BUSINESS Topics No of hours 9 INTRODUCTION  Characteristics of E-business  Advantages and disadvantages of E-business  Business Models for E-commerce E-MARKETING  Goals.Payment system  Properties of Electronic cash  Cheque payment system on the internet  Risks in E payment system  Digital signature E-CRM  E-CRM Tool kits  Typical business touch points  Privacy issues  Data mining in CRM E-SUPPLY CHAIN MANAGEMENT  Inventory control. Hypertext. XML E-SECURITY  Information system security. Routers.  Security on the internet  E-business Risk management issues  Internet security environment in India.

2010 Kalakota.2009 William J Buffam. E-Business and E-Commerce.0. 3rd ed. e-business 2. Business on the net. Macmillan. E-Commerce. 2009 Joseph. E Business and IS solution. Oxford University Press. Pearson Education . E-Commerce Logistics and fulfillment. Pearson Education . Pearson Education 2010 Reynolds. E-Business. Himalaya Publishing House. E-Commerce – An Indian Perspective.5 MOBILE COMMERCE  Definition  Technology  WAP Model  Wireless technology  3G Wireless communication WEB DESIGN  Need for intelligent web sites  Goals and objectives of a website  Strategies for website development  Ethical issues in Digital economy Total 9 45 References           Chaffey . E-Commerce. Wiley India 2010 Mishra. Macmillan. PHI Learning. 2010 Agarwal. 2011 Rayadu. Marcias Robinson.E-Business and E-commerce.2010 Branmcanzer. E Business. 2009 . 2010 Bayles. Pearson Education .

 Flight operations & scheduling  Record keeping requirements  Maintenance of Records & Manuals. development and applications  Airline organization – Operating manuals  Development of air traffic regulations  Crew member requirements  Air carrier flight and duty time limitations  Fight Manual-Need & Importance  Airplane Operations-Worthiness requirements  Instrument and equipment requirement  Dispatching and flight release rules No of hours 9 2 9 3 9 .Growth  Economic characteristics on the airlines  Airline management  Forecasting methods  Air traffic management  Detailed design of passenger buildings  Emerging issues in Aviation Industry  Important documents involved AVIATION FUNCTION  Airline passenger marketing  Airline passenger demand and output determination  Air cargo.6. AIR CARRIER OPERATIONS  Definition of an air carrier  Operations.Major players & their strategies  Principles of airline labor relations  Airline financing  International aviation. AIRLINE AND AIRPORT 108430001 INTRODUCTION TO AVIATION INDUSTRY Unit 1 Topics INTRODUCTION  Aviation – an overview. specification. Importance & Features  Air transportation – regulators and associations  The general aviation industry  The airline industry.

2009 Grover.Airline Route Planning.General Rules & Regulations  Airfield capacity  Airfield delay  Demand management AIRLINE ROUTE PLANNING MANAGEMENT  Route planning – a basic function  worked route analysis  Flight documentation – Airfield performance  Flight planning  Clearance formalities  Emergency procedures  Route monitoring  Route licensing  Aircraft evaluation  Route proving  Sundry considerations TOTAL 9 9 45 References    Wells. Air Transportation – A Management Perspective.Saravanan. Excel Books. Air Carrier Operations. Mihir Babu. Blackwell. Himalaya Publishing House.2009 .2011   Wells.2009   Holt. Thomson .4 5 AIR OPERATIONS MANAGEMENT  Introduction – the future of airport and airline  Dynamic strategic planning  Privatization and deregulation  Multi-airport systems  Environmental impacts  Organization and financing  User charges  Airfield design.2010 Raju. Aviation Industry: An Indian Perspective. Tata McGraw-Hill.2009 Neufville Airport Systems: Planning. . Design and Management. Tata McGrawHill. Airport Planning and Management. 2010 Karuppasamy. Civil Aviation. Blackwell.

AIRPORT MANAGEMENT  Air transport system  Growth of Airports in India  Functional departments  master planning process  operational and management services of both large and small airports  Flight handling and Flight operations  Environment parameters. radio navigation.108430002 Unit 1 AIRPORT MANAGEMENT Topics No of hours 9 2 3 4 AREA  History  Development and operations of Air Traffic Services  The airway structure. rules of the air. AIRCRAFT CHARACTERISTICS  Aircraft operating systems  Economics of operation  Aircraft recognition procedures and techniques  Aircraft performance degradation in adverse weather conditions  Aircraft maintenance  The theory of rotary craft flight and control. 9 9 9 . radio. and radar facilities.  Airports in India and latest developments  Air Traffic Control  Authorities AIRSPACE  Area and Terminal Controller  Selection of the Location for Airport  Technical Support  Administrators  Air Traffic Control Assistants and Air Traffic Flow Management.

5

NAVIGATION AND NAVIGATION AIDS  Air navigation methods, equipment, procedures  Air Navigation Systems  Visual techniques ElectronicMarkings/Warnings/Lighting signals  Based aids  Design of instrument procedures  non- precision VOR  NDB and GPS approaches  Cross-country flight using GPS Waypoints advanced flight lab. TOTAL

9

for 45

References  Allvine, Sheth, Uslay, Dixit, Deregulation and Competition: Lessons from the Airline Industry Sage Publications 2007.  Karuppasamy, Saravanan, A Practical Approach to Airport Management, Himalaya Publishing House,2011   Senguttuvan, Fundamentals of Air Transport Management , Excel,Books, 2010 Rigas The Airline Business in the Twenty-First Century, Doganis Paperback, Routledge,2001

108430003 AIRLINES OPERATIONS MANAGEMENT Unit 1 Topics GROUND HANDLING  Duties and organization of aircraft ramp service  Definitions, Importance  Weight and aviation fuel terminology  Trim sheet compilation for short and medium  Haul flight patterns  Manpower requirements for ground handling  Calculation of the Allowed Traffic Load and Estimate Zero Fuel Mass. AIRCRAFT LOADING FUNDAMENTALS  Loading schedule risks  Proper compilation  Regulations for load composition  Special loads, Restrictions  Dangerous Goods Regulations  General safety regulations, Precautionary measures  Re-fuelling with passengers  Ramp Safety  Flight service documents  Operational Flight Plan  Weather and Trip File. INTRODUCTION TO AIR FREIGHT  Fleet overview and loading equipment  Specific Commodity Rates (SCR), Class, Air freight safety and security measures  Air freight documentation Export  Mandatory documents to be maintained  General pre-requisites for acceptance of a consignment , Security scanning  National regulations  Options of payment AIR FREIGHT CALCULATION  Calculation of freightage  General-Rate system and application  General Cargo Rates (GCR)  Liability and air cargo insurance  Ground handling at Air Cargo. No of hours 9

2

9

3

9

4

9

5

SAFETY  General & Specific safety measures  Presentation of fundamentals and principles of European aviation safety in connection with the Commission Directives 2004/36/CE and 2008/49/ECExplanation of the special inspection program (SAFA)  Introduction to the topic Ramp Checks / Spot Checks in connection with evaluations and subsequent measures and the practical demonstration at the Aircraft  Inspection- Periodicity, Documents  Presentation on inspections and the inspection results. TOTAL

9

45

References  Andrew R. Thomas Aviation Security Management, Hardcover, Praeger Security Intl 2008  Karuppasamy, Saravanan, Aviation Industry: An Indian Perspective, Himalaya Publishing House,2011  Senguttuvan, Principles of Air Port Economics, Excel Books 2010

Amending passenger data.Saravanan.)  Check-In and Check-in Variations. Importance & Growth of Cargo  The roles of freight forwarder and the airlines  Terminal facilities . Security and acceptance  Movement of goods into and out of India in international airport Free Trade Agreement CUSTOMS  Introduction to air freight.2011 .  Fleet overview and loading equipment. visa.  Specific Commodity Rates (SCR) . Himalaya Publishing House. National regulations CARGO  Special loads  Options of payment and Calculation of freightage  General Rate system and application  General Cargo Rates (GCR)  Liability and air cargo insurance  General insurance regulations. Class Rates  Customs proceedings.org. TOTAL 9 45 References  The International Air Cargo Association http://www. Central board of excise and customs  Baggage clearance and Service tax  Customs airport and EXIM Policy  DGFT Customs excise and RBI-Service tax drawbacks No of hours 9 2 9 the 3 9 4 9 5 TRAVEL LAWS  Introduction to passenger handling  General fundamentals  Terminal layout and Prohibited items  Encrypting and decrypting  Letter-Codes and Retrieving flight schedule  Availabilities and information  Reading tickets and travel documents (passport. Documents to support consignment & its verification  Acceptance of a consignment Export  Clearance from Airport godown. EXCISE LAWS  Indian customs act 1962  Custom duty act. etc.  Karuppasamy. CUSTOMS AND AVIATION LAWS Unit 1 Topics CARGO  Economics of air cargo .108430004 CARGO.tiaca. Aviation Industry: An Indian Perspective.

CTM)  Regular tariffs  Special offers  Ticket structure STRUCTUE AND CONTENT OF FARE CALCULATION  Fare Calculation  Locating Fare Construction Points (Fare Break Points)  Determining directional fare rule and types of tariff  Identifying type of journey  Routing versus mileage system  Checking HIP (Higher Intermediate Point)  Checking CTM (Circle Trip Minimum) No of hours 9 2 9 3 9 3 9 . IATA and passage formalities  Manual fare calculation  Customer handling at Airport RESERVATION AND TICKETING  Introduction to computer reservation systems (CRS) (AMADEUS) Passport requirements and immigration and visa regulations (Timatic)  Flight reservation and Cancellation  Structure and change of passenger names Record (PNR)  PNR structure  Fare calculation via CRS  Ticket selling / terms of payment REGULATIONS  Special requests  Ticket storing  Refunding  Miscellaneous Charges Order (MCO)  Baggage regulations & Restrictions  Special baggage  Customer loyalty programs  Rules for calculating fares (HIP.108430005 TICKETING AND MARKETING OF AIRLINES SERVICES Unit 1 Topics FUNDAMENTALS OF PASSAGE AND MANUAL FARE CALCULATION  Airport layout  The service triangle in air traffic  Service chain and individual services  Reservation and ticketing Service before the flight  The passenger's stay at the airport  Check-in and boarding In flight-Service  Service after the flight.

Pearson. Sadual.Tourism: Transport & Travel Management. Himalaya Publishing House. A Practical Approach to Airport Management. Excel Books.2011  Ryan. New Zealand . DATABASE TIMATIC  Structure and contents of the database Timatic  Query variants  Accessing.Saravanan. 2010 Sinha .  Travelling with pets  Entry requirements  Inoculation regulations TOTAL 9 45 References     Christopher Holloway Marketing for Tourism .residence P for passengers health. Tourism Management. University of Waikato. Anmol Publications. 2010 Karuppasamy. Education 2009 Mishra.4. Basics of Tourism Management . Safety measures  Customs regulations  Special cases.  Permit for Another country (Alien Residents). School of Management. Hamilton. reading and interpreting data  Immigration regulations (Passport and visa regulations)  Health regulations.

services  Classification of service organizations. 9 5 9 45 . challenges  History of medicine  Healthcare revolution HEALTH PARAMETERS  Indicators of health types of healthcare organizations composition of health sector  Types of care  Pyramidal structure of health services  Hospitals HOSPITAL MANAGEMENT  Levels and roles-governing board  Executive board and advisory board  CEO  Medical administration  Nursing administration and hospital administration CURRENT ISSUES -I  Current issues in healthcare  Accreditation  Telehealth  Health tourism-health insurance and managed care  Disaster management  Hospital wastes management CURRENT ISSUES-II  Health  Dimensions of health  Types of hospitals and role of hospital in healthcare  Complexity of hospital organization  Middle level mangers in hospital and their responsibilities structuring hospital organization TOTAL No of hours 9 2 9 3 9 4. FUNCTIONS AND THEORIES  Management and organizations-management role  Levels of managers and management skills. characteristics. HEALTH CARE 108800001 Unit 1 HEALTH CARE POLICY Topics MANAGEMENT CONCEPTS.7.

References   Robbins. Hospital Administration. Management Process in Health Care .. New Delhi.2008  Srinivasan (ed. 2008 Park and Park. Publication.2008  Francis and et al. Textbook of Preventive and Social Medicine. Principles of Hospital Administration and Planning.2008 . Jaypee Brothers Medical Publishers New Delhi. Jaypee Brothers Medical Publishers. Coulter. PHI Learning.2008  Elaine La Monica.). New Delhi. Banarsidas Bhanot. London. Management in Health Care .2009  Sakharkar.Macmillan Press Ltd.Voluntary Health Association of India. Management.

cognitive. behavior and value changes 9 9 9 . action.108800002 MARKETING MANAGEMENT OF HOSPITAL AND HEALTH SERVICES Topics No of hours 9 Unit 1 2 3 4 APPLICATION OF MARKETING IN HEALTHCARE  Marketing concept of healthcare-importance of healthcare organizations  Challenges in practicing marketing in healthcare industry marketing intelligence  Marketing organization: chart  Fulltime staff and hiring consultants MARKETING  Product (service) decisions  Nature and characteristics of services  Marketing approaches to new services development  Service mix decision  Service item decision  Service life cycle decision  Demand generation  Pricing decisions MARKETING MIX DECISIONS  Pricing objectives in healthcare  Pricing strategy  Present and future situation  Place decisions  Major distribution decisions  Strengthening referral systems  Promotion decisions  Sales force in healthcare organizations COMPETITIVE POSITIONING  Advertising in healthcare industry  Sales promotion practices in healthcare organizations  Publicity practices  Marketing strategies  Service portfolio strategy  Market expansion strategy etc  Social marketing  Steps in social marketing.

2000. Health Administration Press. . meaning. Healthcare Marketing Sales and Services: An Executive Companion. How to Market Your Hospital without Selling Your Philosophy.5 PUBLIC RELATIONS  Introduction. TOTAL 9 45 References    Kotler Clarke.D.. Kunder. Prism Books Pvt. 2009 Silver. Oxford. Health Service Public Relations..2009  G. classification of public from healthcare marketing perspective  Evolution of public relations  Identifying the relevant publics  Measuring images and attitude of the relevant public  Developing cost effective public relations strategies  Community opinion surveys to assess the image of an organization  Public relations tools  Health service public relations officer  Changing role and responsibilities of health service PRO .2009 Malley. PHI Learning.Radcliffe Medical Press Ltd. Bangalore. Marketing for Healthcare Organizations. Ltd..

other facilities.location design and layout  Policy and procedures. MONITORING AND EVELUATION OF MANAGED HEALTHCARE Unit 1 Topics HOSPITAL PLANNING  Concepts and guiding principles  Facilities and services  Steps in hospital planning  Planning team and stages of project estimation  Selection of site and decision on land.staffing.diagnosis  Physiotherapy and occupational therapy  Emerging concepts: day care.objectivesfunctions.location  Design and layout-policy and procedures  Organization. TRAUMA CARE  Emergency and casualty services. billing and discharge procedures  Managing deaths  Intensive care units  Types of ICUs  Operation theatre No of hours 9 2 9 3 9 4.functions.location  Design and layout  Policy and procedures  Admission. IMPLEMENTATION. space. and utilities OUT PATIENT SERVICES  Objectives – functions . reservation  Appointment by phone  Medico-social works / patient counseling.organization.equipment and facilities  Key result areas and performance / quality indicatorsspecialty  Sub-specialty and super specialty clinics.108800003 PROGRAMME PLANNING. transfer.staffing  Equipment and facilities  Life saving drugs  Ambulance and paramedic services  Medico-legal procedures  Forms and registers to be maintained  Communication system INPATIENT SERVICES  Objectives. 9 .

Ltd. Bangalore. Department of Health and Social Security: National Health Services. 2007 Llewelyn Davies and HMC Macaulay. CSSD  Immediate postoperative recovery rooms-safety issues TOTAL 9 45 References   Goodwin.Jaypee Brothers Medical Publishers New Delhi. London. 2006 Francis and et al. Tata McGraw Hill.2009 NHS.2009  Syed Amin Tabish. Guide to Good Practices in Hospital Administration. Ltd. Oxford University Press.. New Delhi. Health Care Management . Zuckerman. Hospital and Health Services Administration Principles and Practice . PHI Learning. PHI Learning.2009  Sakharkar.sub-stores. 2nd ed.2009 Marie Carney. Healthcare Strategic Planning..5 HOSPITAL SERVICES  Equipment and facilities  Determinants of number of operating rooms  Zoning and aseptic / sterile techniques  Clinical protocols.2008    Walsh. Principles of Hospital Administration and Planning .2009    Kunders.Prism Books Pvt. Managing Health Care. Hospital Planning and Administration.2009 . Health Service Management. Jaypee Brothers Medical Publishers P. Hospital Administration..2009 Alan M. Tata McGraw Hill. Jaypee Brothers Medical Publishers New Delhi. Designing for Total Quality in Health Care.

records and statistics.linen and laundry  Automation.purchases  Stores and issues.objectives and functions. gross / net / postoperative. design and layoutstaffing  Duties of CSSD in-charge. bed occupancy rate.location  Staffing. bed compliment.housekeeping. bed turnover rate.information and communication  Medical records-objectives and functions-characteristics. 9 .security services SALES OUTLETS  Pharmacy  Therapeutic committee  Hospital formulary  Medicines. bed days.types of forms CLINICAL SERVICES  Retention policy. dugs.hospital beds. death rate  Admission and discharge-location. SUPPORT SERVICES AND UTILITY SERVICES Unit 1 Topics FRONT OFFICE  Front office and medical records.location.108800004 ORGANISATION OF CLINICAL SERVICES. design and layoutstaffing  Medical records committee-technology  Advancements: EMR.CSSD.objectives and functions  Advantages of centralized system  Distribution system.pricing and control measures No of hours 9 2 9 3 9 4. microfilming and smart cards DIAGNOSTIC SERVICES  Radiology services  Laboratory services  Other supportive services. average length of stay (los). daily ward census. dietary services  Equipment and physical facilities.

2009 .issues  Financial resources. Oxford University Press .Jaypee Brothers Medical Publisher New Delhi. responsibilities  Levels of maintenance  Service contracts and disposition  Designing benefit package: introduction.New Delhi.2009  Kunders. Prism Books .. 2009  Sakharkar.2009  Syed Amin Tabish. Hospitals: Planning. Principles of Hospital Administration and Planning. estimating maximum demand  Costing the benefit package TOTAL 9 45 References  NHS. Guide to Good Practices in Hospital Administration . utilization. Bangalore. Hospital Administration .5 MAINTENANCE MANAGEMENT AND INSURANCE  Maintenance policy and procedures  Equipments types and characteristics  Purchase. priority. Design and Management. pattern of disease and injury  Level of health services.Department of Health and Social Security: National Health Services. London  Francis and et al. inspection and installation. Hospital and Health Services Administration Principles and Practice. records. existing infrastructure and quality care. Jaypee Brothers Medical Publishers .

ETHICAL AND QUALITY ISSUES IN HEALTHCARE Topics No of hours 9 HEALTHCARE LAWS  Medical council of India  Medical licensure law  Doctors patient relationship  Medical malpractice  Quality and standard of medical care  Negligence.narcotic laws  The drugs and cosmetic act-drug control policy  Clinical investigation LEGAL COMMITMENTS –II  Blood transfusion  The medical termination of pregnancy act  The prenatal diagnostic techniques act  Dying declaration  Medical jurisprudence  The human organ transplantation act  Toxicology HEALTH CARE QUALITY  Measuring quality  Setting objectives and agreeing upon standardsquality audit and review techniques       Quality / customer service Core service & delivery of service Caring service Individual behavior: stress.108800005 Unit 1 LEGAL. communication interpersonal relationship Patient satisfaction Rights and responsibilities of patients 2 9 3 9 4 9 and .drugs addicts and alcoholics  Legal issue in death cases  Legal testimony in medico-legal cases.medical consent  Emergency care  The consumer protection act  Patients rights and responsibilities  Medical ethics LEGAL COMMITMENTS -I  Medico legal commitments  Mental illness  Tuberculosis.

Quality awards scheme.ISO Certification  BS Mark. London. Longman Publication.2009  Anand. New Delhi. Acts Applicable to Hospitals in India.2009 Kogh. Cambridge University Press. Accreditation  JCI. Sidhartha Satpathy. Whittington. follow up and continuity of care ORGANISATION AND ROLES IN QUALITY  Quality Policy: Commitment to Patients and Staff  Code of Conduct for Health Professionals  Job Description of Quality Manager  Quality Steering Committee  Quality Council  Quality Circle  Obstacles to practice quality  Recent trends. New Delhi 2009    Deming.Jaypee Brothers.2009 Smith (ed. Hospital Waste Management: A Holistic Approach Jaypee Brothers. Edward Ainoid. London Nankemp . New Delhi. Out of the Crisis.2009    Kapoor. TOTAL 9 45 References  Kumar.Sultan Chand.2009 Ellis. Audit in Action.). Consumer Protection and the Medical Profession with Legal Remedies . Richardson.complication and infection rate  Admission. British Medical Journal.2009  Chaube. Butterworth Heinemann Ltd.2009 . Quality Assurance in Health Care – A Hand Book. London.. Elements of Mercantile Law . Total Quality Management in Health Care. New Delhi.5  Quality indicators of patient satisfaction  Clinical quality. Quality Assurance in Nursing Practice.The Christian Medical Association of India.

LAUNCHING OF SMALL BUSINESS     Project report Finance mobilization .factors Cost.even analysis Financial feasibility analysis 9 4.benefit analysis Break. 9 5 MANAGEMENT OF SMALL BUSINESS     Monitoring and evaluation of business Preventing sickness and rehabilitation of Business units Problems in small business management. Steps in starting SSI.case studies TOTAL 9 45 .economic analysis Location analysis.central and state level institutions.SEMESTER IV 108390020 ENTREPRENEURSHIP DEVELOPMENT Unit 1 Topics INTRODUCTION      Entrepreneur: meaning Characteristics and types of entrepreneur Entrepreneur vs Intrapreneur Entrepreneurship and economic development Entrepreneurship development institutions No of hours 9 2 BUSINESS IDEA TO PLAN     Search of business idea Business models and business plan Components of business plan Financial plan 9 3 FEASIBILITY ANALYSIS      Techno.institutional finance to Entrepreneurs.

Entrepreneurship 6th Edition. Entrepreneurship Development.2010  Ramachandran.Dynamics of Entrepreneurial Development and Management Himalaya Publishing House. 2009 . 2010  Charantimath. Cengage Learning. PHI Learning. 2010  Kuratko.2010  Madhurima lal. 2010  Hattangadi. Entrepreneurship-Principles and practices 1st ed . Tata McGraw Hill. Excel Books. 2010  Mohanty. PHI Learning. Entrepreneurship. Entrepreneurship Development-Small Business Enterprise.2010  Manimala. Fundamentals of Entrepreneurship. Entrepreneurship Development. Peters and Shepherd. Himalaya Publishing House. Tata McGraw-Hill 2009  Vasant Desai . Pearson Education.References  Hisrich.Entrepreneurship Theory at the Cross Roads Paradigms. Wiley2010  Rhonda Abrams Business Plan in a Day.

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