THNG MI IN T - 14-08-2011 You are logged in as 0802011185 Nguyn Th Ngc Nht (Logout) You are here ITC / TMA316_1_1

1 / Quizzes / CHNH THC - THNG MI IN T / Attempt 1 CHNH THC - THNG MI IN T Top of Form JavaScript must be enabled to continue! 1 Marks: 1 Theo lut Giao dch in t Vit Nam (2006) Hp ng in t l hp ng: Choose one answer. a. c thit lp di dng thng ip d liu b. c cc iu khon chnh th hin di dng thng ip d liu c. s dng hon ton cc thng ip d liu v cc phng tin in t d. s dng cc phng tin in t trong ton b hoc mt phn ca quy trnh e. Tt c cc la chn u ng 2 Marks: 1 Trang web gip mi ngi xem tm hiu chung v website v gii thiu v website c gi l g? Choose one answer. a. Trang ch b. Trang giao dch c. Trang tr gip d. Trang ni dung 3 Marks: 1 Lut giao dch in t ca Vit Nam (13). Hp ng c bn A to ra di dng vn bn word, k v gi cho bn B, bn B chp nhn ton b ni dung, bi en mt s iu khon nhn mnh, k v gi li cho bn A. chc chn, bn B trc khi gi chuyn hp ng sang nh dng pdf v t password cm thay i ni dung. Hp ng bn A nhn li c c coi l c gi tr nh vn bn gc hay khng Choose one answer. a. C b. Khng c. Lut cha quy nh r trng hp ny

d. Ch hp ng dng word do bn B to ra c coi l c gi tr nh bn gc 4 Marks: 1 Lut giao dch in t ca Vit Nam (12) : Mt thng ip d liu c xem l c gi tr nh vn bn vit nu thng tin hm cha trong thng ip d liu c th . tham chiu khi cn thit Choose one answer. a. Hin th trn mn hnh v c c b. In ra giy v s dng c lm bng chng c. Truy cp v s dng c d. Truy cp, c v in ra c 5 Marks: 1 B2Bi thuc giai on pht trin no ca thng mi in t Choose one answer. a. Thng mi thng tin (i-commerce) b. Thng mi cng tc (c-commerce) c. Thng mi giao dch (t-commerce) d. Thng mi di ng (m-commerce) 6 Marks: 1 Trong qu trnh chuyn i t thng mi truyn thng sang thng mi in t, vn no sau y thng xy ra? Choose one answer. a. Hu ht mi hot ng ca doanh nghip u c th phi thay i v cch thc lm truyn thng s phi dp b - there is always a sharp break with the past and every aspect of the business will probably change. b. S c s thay i ngy cng nhiu v cch thc trin khai cc hot ng ca doanh nghip - there are incremental changes to the ways things have always been done. c. S c s thay i v hnh thc bn ngoi, tuy nhin c rt t thay i trong qu trnh trin khai hay trong quyt nh u t vo c s h tng - there is a change in outlook, but rarely a change in procedures or investment in infrastructure. d. S thay i c th ch nh hng n mt hoc mt s cc phng ban chc nng ca doanh nghip - the change may affect only one or a few of the functional areas of the business. 7 Marks: 1 Cc doanh nghip xut nhp khu thng s dng hnh thc giao dch no? Choose one answer. a. Email giao dch vi khch hng b. Xy dng website gii thiu sn phm

c. Tham gia cc sn giao dch in t d. S dng cc phn mm qun tr nhn s, k ton, khch hng 8 Marks: 1 Ch ra yu t KHNG phi l ti sn chin lc hay nng lc cnh tranh chnh ca cc cng ty truyn thng khi m rng hoc chuyn sang thng mi in t (move-to-the-net). Choose one answer. a. Ngun khch hng b. H thng thng tin hin i c. Thng hiu d. Kinh nghim 9 Marks: 1 Ch ra cc hot ng c minh ha sau y: quytrinhkyso04_700.jpg

Choose at least one answer. a. ngi gi to ra ch k s b. ngi nhn kim tra ch k s bng kha cng khai ca ngi gi

c. ngi gi m ha ton b thng ip cn gi bng kha cng khai ca ngi nhn d. ngi nhn gii m hp ng bng ha cng khai ca ngi gi e. ngi nhn kim tra tnh ton vn ca hp ng bng cch so snh hai hp ng nhn c 10 Marks: 1 Mt portal ng vai tr cng kt ni n cc portal v website khc ca cng ty c gi l g? Choose one answer. a. Cng cung cp cc sn phm t phc v b. Cng thng tin ni b c. Cng thng tin c nhn d. Cng thng tin doanh nghip 11 Marks: 1 Nhng c im sau gip sn phm c bn trc tuyn tt hn, NGOI TR Choose one answer. a. sn phm c th s ha c b. sn phm c tiu chun ha c. gi r v tiu dng hng ngy d. sn phm c mua tng i thng xuyn 12 Marks: 1 Wal-Mart xy dng mt website bn cc sn phm ca mnh, tuy nhin a s cc hot ng ca cng ty vn c thc hin ti cc ca hng bn l. y l m hnh: Choose one answer. a. TMT thun ty (pure E-commerce). b. TMT truyn thng (brick-and-morar operation). c. TMT trn nn thng mi truyn thng (click-and-mortar operation). d. mt mng li gi tr gia tng. 13 Marks: 1 c im no ng vi ngn hng trc tuyn? Choose one answer. a. Ngn hng trc tuyn kt hp dch v ngn hng truyn thng v ngn hng in t b. Ngn hng trc tuyn c nhiu ri ro hn ngn hng truyn thng c. Ngn hng trc tuyn khng chi nhnh nh ngn hng truyn thng d. Ngn hng trc tuyn c kh nng thnh cng cao hn, em li li nhun cao hn 14

Marks: 1 Mt website vi mc ch chnh l cung cp thng tin v doanh nghip v sn phm, dch v c gi l g? Choose one answer. a. Trang web tng tc - interactive site. b. Trang web cho php giao dch - transactional site. c. Trang web nhm thu ht khch hng - attractor. d. Trang web cung cp thng tin - informational site. 15 Marks: 1 Trong mt ca hng trc tuyn B2C, chc nng cung cp cho khch hng thng tin v sn phm qua cc phn mm duyt web gi l g? Choose one answer. a. Chc nng thc hin n hng - order fulfillment function. b. Chc nng thanh ton trc tuyn - electronic payment function. c. Chc nng t hng trc tuyn - order entry function. d. Chc nng gii thiu sn phm - product presentation function. 16 Marks: 1 Ngh nh s 57/2006/N-CP v Thng mi in t (15): Khch hng t hng mua sch qua mng v mc mt li nhp s lng hng cn mua, thay v mua 10 nhp nhm l mua 100 cun sch, s tin thanh ton bng th tn dng b tr cho 100 cun sch. Ngi mua thng bo bng email cho ngi bn v li trn ngay sau . Mt tun sau, khi nhn c l hng, ngi mua tr li 90 cun sch cho ngi bn. Ngi bn khng chp nhn v hp ng c thc hin Choose one answer. a. Ngi bn hnh ng nh trn l sai b. Ngi mua phi chu trch nhim v h gy ra li nhp sai d liu c. Ngi mua phi chu trch nhim v pht hin li qu mun d. Hai bn thng lng tip gii quyt s sch chnh lch 17 Marks: 1 Mt ngi hm m mua mt a ht bng cch download trc tip t ca hng m nhc trc tuyn. y l m hnh: Choose one answer. a. B2C. b. B2B. c. B2E. d. C2E. 18 Marks: 1

Mt nh cung cp thit b vn phng tp hp cc n hng t 15 vn phng nh thnh mt n hng ln v nh vy c th cung cp vi mc gi thp hn do c gim gi khi mua s lng ln t cc nh sn xut. y l v d ca m hnh TMT no? Choose one answer. a. c bit ha sn phm v dch v (product and service customization). b. tm gi tt nht (find the best price). c. marketing lin kt (affilliate marketing). d. mua hng theo nhm (group purchasing). e. u thu trc tuyn (electronic tendering). f. mi gii trc tuyn (dynamic brokering). 19 Marks: 1 Trong cc qung co vi mc ch xy dng cng ng - community approach, c im no sau y ng? Choose one answer. a. khch hng c tr th lao da trn thi gian c qung co b. khng cn thit k p c. ngi qung co da vo truyn ming - word of mouth d. mt series qung co c thit k da vo hnh vi khch hng tim nng 20 Marks: 1 T chc cung cp ti khon chp nhn thanh ton cho ngi bn hay Internet Merchant Accounts vi mc ch chp nhn cc khon thanh ton bng th tn dng c gi l g? Choose one answer. a. Nh cung cp dch v - processor. b. T chc cung th tn dng - credit card association. c. Ngn hng pht hnh - issuing bank. d. Ngn hng thng bo - acquiring bank. 21 Marks: 1 Vic nh my tn v a ch cng ty cui mt e-mail khng c coi l CH K IN T AN TON v Choose one answer. a. D liu to ra ch k in t ny khng gn duy nht vi ngi k b. Kh pht hin thay i vi ch k sau khi k c. Kh pht hin thay i vi ni dung sau khi k d. Cha c cu tr li chnh xc 22 Marks: 1 Ch ra thnh phn ca AIDA trong Marketing in t c gii thch cha ng Choose one answer.

a. Attention - Website thu ht c s ch ca khch hng b. Interest - Website cung cp cc sn phm, dch v, thng tin ph hp nhu cu khch hng mc tiu c. Desire - Website cn c thit k tt, ph hp vi tng khch hng d. Action - Form mu p, tin li, an ton khch hng thc hin giao dch d dng 23 Marks: 1 Trong m hnh giao dch sau y, cc bc c tin hnh nh th no l ng? Choose one answer. a. t hng, thanh ton, lin h i tc, giao hng b. t hng, thanh ton, giao hng, x l hng tr li c. t hng, thanh ton, gi n hng, giao hng d. Lin h i tc, t hng, thanh ton, giao hng 24 Marks: 1 K thut pht trin cc ng dng Thng mi in t no ph hp vi mc tiu a ra cc ng dng chin lc nhm to s khc bit ca cng ty vi cc i th cnh tranh? Choose one answer. a. outsourcing b. mua mt h thng c sn c. insourcing d. leasing 25 Marks: 1 Mt cu lc b sch trc tuyn ng nhng qung co cho Amazon.com v cu lc b ny nhn c mt khon ph mi ln khch hng kch chut vo banner qung co . y l hnh thc g? Choose one answer. a. marketing lin kt - affiliate marketing b. Nhm khch hng mc tiu - focus group c. B2B d. Xc nh th trng mc tiu - target marketing 26 Marks: 1 Chin lc marketing ca Dell c gi l: Choose one answer. a. Chia s dch v - shared service b. Kt hp m hnh kinh doanh truyn thng vi m hnh kinh doanh in t click-and-mortar c. Cung cp hng ha trc tip t nh sn xut - direct from manufacturer

d. Kinh doanh theo m hnh truyn thng - brick-and-mortar 27 Marks: 1 Dell Computers cho php khch hng thit k my tnh ph hp vi cc nhu cu c th ca h. y l v d v m hnh TMT no? Choose one answer. a. c bit ha sn phm v dch v (product and service customization). b. tm gi tt nht (find the best price). c. marketing lin kt (affilliate marketing). d. mua hng theo nhm (group purchasing). 28 Marks: 1 Theo lut Giao dch in t ca Vit Nam (2006), hnh thc th hin ca thng ip d liu gm nhng hnh thc no sau y? (chn 3 hnh thc) Choose at least one answer. a. th in t b. bn fax c. trang web d. vn bn in trn giy 29 Marks: 1 Mt ca hng truyn thng s dng website thng mi in t h tr bn hng (clickand-mortar) nhm cc mc tiu sau, NGOI TR: Choose one answer. a. gim s lng hng tr li b. cng c thng hiu c. tng cng phc v khch hng d. khai thc li th ca c thng mi truyn thng v thng mi in t 30 Marks: 1 Khi trin khai mt d n thng mi in t, vic chy th m bo cc module trong ton b d n hot ng phi hp tt vi nhau gi l g? Choose one answer. a. Kim tra kh nng s dng - usability testing. b. Kim tra kh nng hot ng - performance testing. c. Kim tra kt qu - acceptance testing. d. Kim tra kh nng tng tc - integration testing. 31 Marks: 1

S dng ..... khch hng khng cn phi in cc thng tin vo cc n t hng trc tuyn m ch cn chy phn mm trn my tnh Choose one answer. a. Tin s ho: Digital cash b. Tin in t: E-cash c. V in t: E-wallet d. Sc in t: E-cheque 32 Marks: 1 Hin nay, sau khi c ngh nh v ch k s v chng thc in t, doanh nghip vn cha th tin hnh hot ng g trc tuyn? Choose one answer. a. m phn v k kt hp ng in t b. Gii thiu hng ho, dch v c. Tm kim khch hng v chia x thng tin d. K kt hp ng in t 33 Marks: 1 S ln ngi xem m mt trang web c cha qung co c gi l. Choose one answer. a. S lt ngi xem - ad views b. T l nhp chut - click ratio c. Tip cn qung co - ad reach d. Chin lc ko - pull 34 Marks: 1 Mt cng ty xy dng h thng thng mi in t bn cc tour du lch trc tuyn, y l m hnh g? Choose one answer. a. Marketer lan ta - viral marketer b. Ngi truyn ti ni dung - content disseminator c. Mi gii giao dch - transaction broker d. Ngi to ra th trng - market maker 35 Marks: 1 Chin lc thc hin n hng theo cc linh kin, b phn cu thnh sn phm c tp hp t nhiu hn hai a im c gi l g? Choose one answer. a. Tr hon thc hin n hng - order postponement. b. merge-in-transit.

c. Kho hng lu ng - a rolling warehouse. d. Giao hng tp trung - leveraged shipments. 36 Marks: 1 Lut giao dch in t ca Vit Nam (18) Trng hp trc hoc trong khi gi thng ip d liu, ngi khi to tuyn b thng ip d liu ch c gi tr khi c thng bo xc nhn th thng ip d liu c coi l . cho n khi nhn c thng bo xc nhn nhn c thng ip d liu Choose one answer. a. cha gi / ngi khi to b. cha nhn / ngi khi to c. cha gi / ngi nhn d. cha nhn / ngi nhn 37 Marks: 1 Theo lut Giao dch in t Vit Nam (2006): "Giao kt hp ng in t l vic s dng ....................... tin hnh mt bc hay ton b cc bc trong qu trnh ........................... Choose one answer. a. thng ip d liu / thc hin hp ng b. thng ip d liu v ch k s / k kt v thc hin hp ng c. thng ip d liu / giao kt hp ng d. thng ip d liu v ch k s / giao kt v thc hin hp ng 38 Marks: 1 Kh nng giao hng ng thi hn l vn ca: Choose one answer. a. Ch i vi thng mi in t - unique to e-commerce. b. Cc dch v logistics truyn thng, nhng vn ny ch c th thc hin trong thng mi in t - in traditional logistics, but the problem has been solved in ecommerce. c. i vi tt c cc hot ng trn th gii, tuy nhin y khng phi l tr ngi i vi cc hot ng ni a - in global operations, but it is rarely a problem in domestic operations. d. C thng mi truyn thng v thng mi in t - in both off-line and online commerce. 39 Marks: 1 Trong m hnh giao dch sau y, bc no cc doanh nghip thng mi in t Vit Nam ang tp trung thc hin? Choose one answer.

a. Bc 1 b. Bc 2 c. Bc 3 d. Bc 4 e. Bc 5 f. Bc 6 40 Marks: 1 Vi mc thit hi trn 1.2 t USD, thit hi ln nht trong lch s cc cng ty dot.com xy ra vi: Choose one answer. a. Amazon.com. b. E-Toys. c. Webvan. d. Kozmo.com. 41 Marks: 1 Trong nm 2004, theo thng k ca Turban 2006, tng thit hi do cc giao dch thanh ton gi mo trc tuyn i vi ngi bn hng l bao USD. Choose one answer. a. $26 million. b. $260 million. c. $2.6 billion. d. $26 billion. 42 Marks: 1 Trong cc bc giao dch mua sm trn website bc no doanh nghip kh thc hin nht? Choose one answer. a. Kh nng x l thng tin nh tm kim, xy dng n hng, chp nhn thanh ton b. Kh nng gii thiu chi tit sn phm v cc sn phm lin quan c. Kh nng ty bin cc giao dch theo hnh vi ca khch hng d. Kh nng so snh sn phm vi nhng sn phm tng t 43 Marks: 1 Mt loi th thanh ton cho php ch th s dng mt khon tin thanh ton vi gii hn nht nh do cng ty cp th a ra v thng yu cu mt t sut li nhun kh cao i vi nhng khon thanh ton khng c tr ng hn. y l loi th no? Choose one answer. a. Th ghi n - debit card.

b. Th tn dng - credit card. c. Th mua hng - charge card. d. Th thanh ton in t - e-payment card. 44 Marks: 1 Gi phn mm bao gm ca hng trc tuyn, gi mua hng trc tuyn, mu t hng, c s d liu m t sn phm, gi v n t hng c gi l g? Choose one answer. a. mt gi phn mm theo chc nng b. mt catalog in t c. phn mm trang ch bn hng d. Trn gi phn mm v thng mi in t 45 Marks: 1 Khi s dng e-mail qung co n mt nhm khch hng mc tiu s c nhng u im sau, NGOI TR: Choose one answer. a. cc nghin cu ch ra rng nhn thc ca khch hng i vi sn phm ngy cng tt hn khi s ln qung co ngy cng tng b. hu ht cc cng ty u c kho d liu khch hng phc v qung co c. phng php ny tit kim chi ph d. cng ty c th nhm vo nhm khch hng tim nng nht 46 Marks: 1 Theo Lut giao dch in t Vit Nam: Giao dch in t l giao dch c thc hin bng....... Choose one answer. a. phng tin in t v mng vin thng b. phng tin in t c. my tnh v cc phng tin in t d. my tnh v internet 47 Marks: 1 T chc ti chnh cung cp th thanh ton cho cc khch hng c nhn c gi l g? Choose one answer. a. Nh cung cp dch v - processor. b. T chc cung th tn dng - credit card association. c. Ngn hng pht hnh - issuing bank. d. Ngn hng thng bo - acquiring bank.

48 Marks: 1 Trong qu trnh giao dch trc tuyn, website bn hng cung cp cc phiu mua hng, phiu gim gi, dch v min ph c gi l g? Choose one answer. a. Xc tin - promotion. b. Bn sn phm dch v lin quan - cross selling. c. Bn thm cc sn phm dch v khc - up selling. d. Bnh lun - comment. 49 Marks: 1 Loi th no c bo mt cao hn cc loi th cn li Choose one answer. a. Th rt tin mt (ATM) b. Th mua hng c. Th thng minh d. Th bng t 50 Marks: 1 Nhng k thut sau y c s dng xy dng c s d liu v khch hng trc tuyn NGOI TR: Choose one answer. a. khch hng cung cp thng tin trn website b. theo di hot ng ca khch hng trn mng c. mua danh b a ch v in thoi t cc telemarketers d. xy dng d liu thng qua qu trnh mua sm ca khch hng 51 Marks: 1 Cng ty bn sn phm hay dch v trc tuyn, s dng th tn dng l cng c thanh ton c gi l g? Choose one answer. a. Nh cung cp dch v - processor. b. Ngi bn - merchant. c. Ngn hng pht hnh - issuing bank. d. Ngn hng thng bo - acquiring bank. 52 Marks: 1 Mt cng ty lu tr website cung cp nhiu dch v lu tr khc nhau cho cc loi hnh doanh nghip khc nhau c gi l g? Choose one answer. a. pure Web hosting service.

b. ISP hosting. c. self-hosting. d. a storebuilder. 53 Marks: 1 Cng ty cho php khch hng tho lun v sn phm, cng dng, cch s dng trn website ca mnh. Hnh thc ny gi l xc tin thng qua Choose one answer. a. Din n b. Chatroom c. Viral marketing d. Blog 54 Marks: 1 Hn ch kh khc phc nht khi y mnh cung cp dch v Internet banking ti VN l: Choose one answer. a. Kh m bo cc vn an ton, bo mt b. Thiu vn u t v cng ngh c. Hn ch v trnh trong ngnh ngn hng d. Thi trng tim nng nh 55 Marks: 1 Li ch c bn nht ca Internet banking l g Choose one answer. a. Tit kim chi ph giao dch b. To iu kin cung ng thm cc dch v cho khch hng c. Tng mc thun tin trong giao dch ca khch hng d. Xy dng lng trung thnh v gia tng li nhun cho khch hng 56 Marks: 1 Vic tp hp v phn tch cc d liu v khch hng thu thp qua website tm ra nhng thi quen mua hng c gi l g? Choose one answer. a. X l d liu - data mining. b. Kho st theo nhm - focus group surveying. c. Kho st da trn nn web - Web-based surveying. d. Theo di n l - cookie tracking. 57 Marks: 1

Ngi mua/ch th, ngn hng ca ngi mua/ngn hng pht hnh th, ngn hng ca ngi bn, ngi bn/t chc chp nhn thanh ton th, t chc cung cp dch v thanh ton in t l cc bn lin quan n giao dch thng mi in t no? Choose one answer. a. Mua hng v thanh ton bng th ti siu th b. Mua hng v thanh ton bng th tn dng qua Internet c. Mua hng v thanh ton bng th tn dng ti ca hng d. Rt tin mt t my ATM thanh ton khi mua hng 58 Marks: 1 Phng nhn s ng ti mt s thng tin v tuyn dng vo b phn marketing trn website ni b cng ty. y l v d v: Choose one answer. a. B2E. b. B2C. c. B2B. d. E2C. e. E2B. 59 Marks: 1 Bc u tin trong qu trnh thc hin n t hng trc tuyn l g? Choose one answer. a. Kim tra ngun hng trong kho - checking to assure that the ordered item is in stock. b. Xc nhn chc chn khch hng s thc hin thanh ton - making sure the customer will pay. c. Thu xp dch v vn chuyn - arranging for shipment. d. Sn xut sn phm - producing the product. 60 Marks: 1 Lut giao dch in t ca Vit Nam (4): Chng trnh my tnh c thit lp hot ng to ra cc ch k s gi l Choose one answer. a. Chng trnh chng thc in t b. Chng trnh k in t c. Chng trnh cp chng th in t d. Chng trnh kim tra ch k in t e. Chng trnh k in t an ton Bottom of Form

Time Remaining Top of Form Bottom of Form You are logged in as 0802011185 Nguyn Th Ngc Nht (Logout) TMA316_1_1