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Truly ground heaven

Presented by Click to edit Master subtitle style Vaishali Lapasia

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Company Background

Australian Coffee Chain since 1982 India through tie up with Ideal Hospitality Pvt Ltd in 2009 outlets in India
3 in Mumbai in Pune

Entered 5

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What sets Aromas apart?

High

quality products and best processes 2 different groups:

and families meetings
Friends

Targets

Business

Menu

includes wines along with tea and coffee in 2 formats

Aromas

Segregation

Caf

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Aggressive plans of IHPL

Expand

the presence pan India with a network of 99 outlets at the earliest

Jayant Mhaiskar

Chairman & CEO, IHPL

Enter

the emerging markets of Southeast Asia through Franchisee model

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PLC of Aromas in India

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Competition

CCD INDIA 1996 PRESENCE NO. OF OUTLETS TARGET GROUP 1000+ College students

Barista 2000

Costa Coffee 2005

Aromas 2009

230+

75+

5 Families, friends, profession als

Working Upper profession middle als class

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SWOT- Aromas
Strengths
Established High

brand in home country

quality product and process wines with tea, coffee pricing for the quality

Serves

Affordable Caf

+caf lounge locations

Strategic

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SWOT- Aromas
Weaknesses
Fewer Lack Lack

outlets

of marketing campaigns of customer loyalty online presence

Weak

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SWOT- Aromas
Opportunities
Vast Tier

Indian market of $160 million

II and tier III unexplored by most competitors preference for coffee chains emerging as hang out places

Growing Coffee

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SWOT- Aromas
Threats
Starbucks CCD

and dunkin donuts entering Indian market too popular for any other brand to establish widely prices of milk and sugar and cant raise menu prices due to competition

Increasing

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Branding Aromas
Redefine Increase Increase Increase

target audience online presence consumer interaction BTL activities

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Some innovative strategies

Spread

aroma of exotic coffees outside

the outlets so that prospective customers will be lured to visit the caf
Organize

events that increase customer connect with the brand go for viral marketing of aromas online community increase presence by opening more cafes at strategic

Aggressively Aggressively

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Thank you!!!