Matei Bianca ; gr 327; Anul III Marketing Business to Business Marketing

- Etapele Procesului De Achizitie

Electronic Arts Romania Domeniu de activitate: Activitati de editare / programare a jocurilor de calculator , console, telefoane EA's Romanian base was originally founded in 2005 by Jamdat (a company EA later acquired which is now known as EA Mobile) and has approximately 300 employees flexing to around 450 during the peak summer period. Over the years, it has consistently demonstrated an exceptional talent for bringing world-class games to the global market place. Since the acquisition of Jamdat in 2006, EA has located additional teams in Romania capitalising on Bucharest's abundance of highly educated & skilled talent. EA Romania is now home to a mobile games development studio & testing team, a PC & console test centre and various other corporate functions such as Finance, IT & HR. The Mobile Studio (which is part of the wider EA Mobile business unit) is responsible for developing games covering new original IP as well as the adaptation of existing IP for a range of mobile handsets. In addition, the Studio has a large mobile games testing team, and also has responsibility for developing technological systems for the processing and distribution of mobile games. EA Mobile is a true global leader in mobile gaming and develops many of the most popular mobile phone games such as Command & Conquer Red Alert, Star Trek, Monopoly, FIFA and Tetris. In January 2008, EA Romania set up a testing division (which is part of EA's global Central Development Services organisation) dedicated to testing EA's PC & Console games. More than 150 testers, test leads and project leads now work in this team and are responsible for making sure that the products EA releases are of the highest quality possible. Their dedication and hard work has brought appreciation and recognition from gamers all over the world who can enjoy bug free games from franchises such as Need for Speed, Harry Potter, Burnout and many more.

Matei Bianca ; gr 327; Anul III Marketing Business to Business Marketing Located in the brand new Riverview building by the Dambovita river, EA Romania is easily reached by public transport with the Petrache Poenaru subway station being less than 1 minute from the office and the local tram station only 500 meters away. The office

is close to the city centre and only 10 minutes walk from Politehnica University and its campus. Local facilities include a lake, park as well as a number of bars/ restaurants for those wanting to enjoy a quick beer after work. EA Romania has a great culture. It promotes curiosity and innovation, and is based on the values of achievement, customer satisfaction, teamwork, integrity, ownership, and doing things now. People are friendly, professional, hardworking and love working in EA's relaxed and fun environment. 1. Aparitia si identificarea nevoii: Electronic Arts ne-a informat despre nceperea activitii de recrutare pentru studiourile sale din Bucureti, pn n luna octombrie a acestui an urmnd s fie efectuate 200 de angajri. De asemenea, un nou sediu EA Romnia se va deschide langa complexul Sema Park, mutare care va fi finalizat pn la sfritul lunii iunie, studiourile din Bucureti urmnd s nceap producia de jocuri pentru PC i console, anunat la nceputul acestui an. Romnia va deveni astfel singura ar din Europa Central i de Est cu studiouri de producie Electronic Arts. Tudor Postolache Director executiv QA Romania Comportamentul de achizitie in cadrul companiei: - integrarea achizitiei intr-un produs complex - > dezvoltarea companiei - > desfasurarea activitatii Nevoia de achizitie a 250 Pc-uri si 200 monitoare HD a aparut o data cu dezvoltarea companiei, aceste achizitii fiind necesare pentru desfasurarea activitatii firmei privind editarea / programarea jocurilor de calculator. Procedura: Achizitie noua datorita nevoii no ice s-a creat in cadrul organizatiei, aceasta fiind intr-o continua expansiune.

2. Stabilirea cantitatii si calitatii si a termenelor de livrare In urma unei cercetari efectuate impreuna cu un specialist IT, Electronic Arts a luat hotararea sa achizitioneze un numar de 250 Pc-uri, precum si 200 monitoare HD, urmand ca restul componentelor sa fie inlocuite / cumparate ulterior, compania avand in stoc un numar vast de cabluri, mouse-uri si alte instrumente specifice. Ca si detalii tehnice precum si calitatea prodselor respective, acestea trebuies sa reprezinte tehnologia de ultima generatie, monitoare HD pentru o programare cat mai dezvoltata.

Matei Bianca ; gr 327; Anul III Marketing Business to Business Marketing

3. Definirea caracteristicilor produselor ce urmeaza a fi achizitionate pnetru satisfacerea nevoilor Monitor Caracteristici : Tip display LED 2600K Diagonala 22 inch V Pro Culoare Negru Rezolutie 1920 x 1080 pixeli Timp de raspuns 5 ms Unghi de vizibilitate 170/160 grade Luminozitate 250 cd/mp Contrast 1000:1 Interfata VGA / HDMI PC Caracteristici: Procesor Core i7 Placa de baza P8Z68Placa de baza Asus Memorie DDr3

4. Indentificarea furnizorilor susceptibili de a raspunde cerintelor intreprinderii Emag. Ro PC Garage . Ro Site orientativ pentru indentificarea preturilor : http://www.price.ro/ 5. Lansarea cererii de oferta Intrucat numarul de produse ce urmeaza a fi achizitionate este o investitie uriasa, Electronic Arts decide a avea doua sedinte cu agentii de vanzarii ce reprezinta firmele Emag si PC Garage pentru a analiza preturile si ofertele firmelor respective. Lansarea cererii de oferta, precum si detaliile preliminare se va face prin intermediul telefoanelor / emailuri.

Matei Bianca ; gr 327; Anul III Marketing Business to Business Marketing

6. Primirea si analiza diferitelor oferte si negocierea preliminara cu furnizorii de la care s-au primit ofertele relevante OFERTE PRODUSE Monitor LED BenQ GL2250M Pret: PC Garage 544 RON Emag 540 RON Specificatii tehnice: Tip display Diagonala Culoare Rezolutie Timp de raspuns Unghi de vizibilitate Dimensiune punct Luminozitate Contrast Contrast dinamic: Putere consumata Boxe integrate Interfata Dimensiuni Cu suport perete: Greutate Montare perete Tehnologii TN 21.5 inch Negru lucios 1920 x 1080 pixeli 5 ms 170/160 grade 0.248 mm 250 cd/mp Contrast tipic: 1.000:1 12.000.000:1 27W 2x1W DVI, VGA Cu stand: 399.9 x 524.69 x 173.9 mm 319.79 x 524.69 x 60.5 mm 3.7 kg 100 x 100 mm Senseye 3

http://www.pcgarage.ro/monitoare-led/benq/gl2250m-215-inch-5ms-glossy-black/ http://www.emag.ro/monitoare-lcd--amp--led/monitor-led-benq-215-wide-full-hd-dvigl2250--pGL2250 Monitor LED Samsung S22A300N Pret: PC Garage 520 RON Emag 530 RON

Matei Bianca ; gr 327; Anul III Marketing Business to Business Marketing Specificatii tehnice: Tip display LED Diagonala 22 inch Culoare Negru Rezolutie 1920 x 1080 pixeli Timp de raspuns 5 ms Unghi de vizibilitate 170/160 grade Luminozitate 250 cd/mp Contrast 1000:1 Putere consumata 23W Interfata VGA Dimensiuni Cu stand: 512 x 385 x 197 mm Fara stand: 512 x 311 x 53 mm Greutate 3 kg Plug and play DDC 2B Tehnologii Mega Dynamic Contrast http://www.pcgarage.ro/monitoare-led/samsung/s22a300n-22-inch-black/ http://www.emag.ro/monitoare-lcd--amp--led/monitor-led-samsung-215-wide-full-hdnegru-lucios-s22a300n--pS22A300N Sistem Desktop Vision FX Pret: 4.200 RON Specificatii tehnice: Procesor Producator Model Viteza Placa de Baza Producator Model Chipset Placa Video Producator Model Porturi AMD FX-8150 3.60/4.20 GHz Asus M5A99X EVO AMD 990X VTX3D Radeon HD6950 2x DVI 1x HDMI 2x mini DisplayPort

Matei Bianca ; gr 327; Anul III Marketing Business to Business Marketing Memorie instalata Memorie Producator Model Tip Capacitate Frecventa Stocare Producator Model HDD Capacitate HDD Viteza de rotatie Buffer 1024 MB TeamGroup Xtreem Dark DDR3 8192 MB 1600 MHz Seagate Barracuda 7200.12 - ST31000524AS 1000 GB 7200 rpm 32 MB

Unitate Optica Tip unitate DVD-RW Sunet Canale audio 7.1 Placa de Retea Viteza maxima Carcasa Producator Model Tip Sursa Producator Model Putere 1000 Mbs

Cooler Master HAF 912 Plus ATX Seasonic M12II-620 Bronze 620 Watt

http://www.pcgarage.ro/sisteme-pc-garage/pc-garage/vision-fx/ Sistem Desktop Spectre Pret: 4.800 RON Specificatii tehnice: Procesor Producator Intel

Matei Bianca ; gr 327; Anul III Marketing Business to Business Marketing Model Viteza Placa de Baza Producator Model Chipset Placa Video Producator Model Porturi Memorie instalata Memorie Producator Model Tip Capacitate Frecventa Stocare Producator Model HDD Capacitate HDD Viteza de rotatie Buffer 32 MB Unitate Optica Tip unitate Sunet Canale audio Placa de Retea Viteza maxima Carcasa Producator Model Tip Sursa Producator Model Core i7 2600K 3.4 GHz Asus P8Z68-V PRO/GEN3 Z68 Asus GeForce GTX 560 Ti DirectCU II Top 2x DVI 1x miniHDMI 1024 MB TeamGroup Xtreem Dark DDR3 8192 MB 1600 MHz Seagate 7200.12 SATA-III 1000 GB 7200 rpm

DVD-RW 7.1 10/100/1000 Mbs Corsair Carbide 400R Middle Tower OCZ Fatal1ty Series

Matei Bianca ; gr 327; Anul III Marketing Business to Business Marketing Putere Sistem de Racire Aer 550 Watt Thermalright HR-02 Macho

http://www.pcgarage.ro/sisteme-pc-garage/pc-garage/spectre/ Sistem Desktop Alienware Aurora Cosmic Black Pret: 6.750 RON Specificatii tehnice: Procesor Model Procesor: Frecventa procesor (MHz): Dimensiune Cache procesor (KB): Placa de baza Sunet integrat: Retea integrata: Sloturi: Chipset: Memorie Tip RAM: Capacitate (MB): Frecventa memorie (MHz): Unitati de stocare/optice Capacitate HDD (GB): Interfata HDD: Unitate optica Viteza de rotatie (rpm): Video Memorie video (MB): Model placa video: Software Sistem de operare: Periferice Tastatura: Intel CoreTM i5-2500k 3300 6144

HDA 7.1 Dolby Digital 10/100/1000Mbps Gigabit Ethernet NIC 2 x PCI Express x1 2 x PCI Express x16 Intel P67 DDR3 6144 1333 1 TB SATA DVD+/-RW 7200 1024 NVidia GeForce GTX 460 Microsoft Windows 7 Home Premium US Euro (QWERTY) Alienware Multimedia Keyboard

Matei Bianca ; gr 327; Anul III Marketing Business to Business Marketing Mouse: Alienware Optical Mouse

Altele Carcasa:

Middletower

http://www.emag.ro/desktop-pc/sistem-desktop-alienware-aurora-cosmic-black-cuprocesor-intel-174-coretm-i5-2500k-330ghz-6gb3x2gb-1tb-nvidia-geforce-gtx-460-1gbdvd-rw-microsoft-windows-7-home-premium-64-bit-astral-aqua--pDL-271975741 7. Alegerea furnizorului cu care urmeaza sa se poarte tratative in vederea incheierii contractelor PC Garage Directorul general Decidentul in consultanta cu un membru al departamentului IT a luat hotararea sa incheie contract cu firma PC Garage deoarece aceasta a raspuns cel mai rapid solicitarilor firmelor si reprezinta cea mai buna investitie privind produsele cerute , calitatea produselor , preturile produselor , precum si serviciile ce promit a le oferii in cazul deteriorarii unui component. 8. Evaluarea eficientei relatiilor cu furnizorii Datorita achizitiei foarte mari de produse/ componente Pc, Electronic Arts beneficiaza de o asistenta 24 / 7 din partea unor specialisti IT , gata sa ii ajute / sa le rezolve problemele privind produsele achizitionate, acestea fiind pe o perioada de 2 ani de zile . Plata a fost realizata printr-un transfer bancar, costurile fiind suportate de catre Electronic Arts UK. Procesul decisional de achizitie a fost influentat de urmatorii factori, ce au dus la o colaborare cu atat mai eficienta si benefica atat pentru Electronic Arts cat si pentru PC Garage.: Printre factorii de influenta ai mediului s-au enumerat nivelul cererii primare si nivelul concurentei. Nivelul cererii primare s-a afirmat ca si factor de influenta in modul in care furnizorul PC Garage avea de onorat si alte comenzi, catre alte companii si chiar catre indivizi, iar nivelul concurentei in modul in care si ceilalti furnziori au dispus de oferte atractive si calitative. Factorii organizationali a jucat un rol foarte important in cadrul procesului de achizitie, incluzandu-se toate subsistemele precum: obiectivele organizatiei, politicile, procedurile strandard si riguroase, structura organizatiei si sistemele din cadrul firmei.

Matei Bianca ; gr 327; Anul III Marketing Business to Business Marketing Acesti factori au contribuit in cea mai mare masura in conditiile in care se fac rapoarte semestriale ce sunt trimise in sediul central Electronic Arts UK, iar sediul local din Bucuresti este nevoit sa raspunda cerintelor din afara si sa predea un raport cat mai amanuntit si detaliat privind toate achizitiile facute. Privind factorii interpersonali si cei individuali putem mentiona decat statut, autoritate, putere de convingere (interpersonali) si atitudinea fata de risc (individuali).

In derularea procedurii de achitie isi fac simtita prezenta si membrii centrelor de achizitie: Utilizatorii reprezentand in cazul de fata resursele umane, ei fiind cei care vor beneficia de noile aparaturi Influentatorii se pot considera ca si influentatori persoanele care asigura mentenanta aparatelor , fiind specialisti IT si insusi Directorul QA Floor Achizitorii se considera ca persoana care este responsabila cu identificarea furnizorilor si negocierii contractelor este reprezentat de catre specialistii IT Decidentii in cazul de fata decidentul universal a fost reprezentat de catre Tudor Postolache Paznicii pe langa principalele persoane implicate in acest proces si-au mai facut simtita prezenta si alte persoane cu rol important in desfaurarea canalului informational precum, asistent manager, personalul de la receptie, personalul receptie marfa.

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Matei Bianca ; gr 327; Anul III Marketing Business to Business Marketing Bibliografie: www.ea.com http://www.emag.ro/desktop-pc/sistem-desktop-alienware-aurora-cosmic-black-cuprocesor-intel-174-coretm-i5-2500k-330ghz-6gb3x2gb-1tb-nvidia-geforce-gtx-460-1gbdvd-rw-microsoft-windows-7-home-premium-64-bit-astral-aqua--pDL-271975741 http://www.pcgarage.ro/sisteme-pc-garage/pc-garage/spectre/ http://www.pcgarage.ro/sisteme-pc-garage/pc-garage/vision-fx/ http://www.pcgarage.ro/monitoare-led/samsung/s22a300n-22-inch-black/ http://www.emag.ro/monitoare-lcd--amp--led/monitor-led-samsung-215-wide-full-hdnegru-lucios-s22a300n--pS22A300N http://www.pcgarage.ro/monitoare-led/benq/gl2250m-215-inch-5ms-glossy-black/ http://www.emag.ro/monitoare-lcd--amp--led/monitor-led-benq-215-wide-full-hd-dvigl2250--pGL2250

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