This paper extends the extant literature on retail store atmospherics. Ambient cues interact with the social cues to influence respondents' pleasure. Arousal and pleasure may mediate the effects of store environment on respondents' willingness to buy.
This paper extends the extant literature on retail store atmospherics. Ambient cues interact with the social cues to influence respondents' pleasure. Arousal and pleasure may mediate the effects of store environment on respondents' willingness to buy.
This paper extends the extant literature on retail store atmospherics. Ambient cues interact with the social cues to influence respondents' pleasure. Arousal and pleasure may mediate the effects of store environment on respondents' willingness to buy.