AGENCY FAMILY TREES 2010

Primary holdings of the worlds top four agency companies by 2009 worldwide revenue

AdAge.com/agencyfamilytrees2010 Profiles of worlds top 50 agency firms, part of premium content in AdAge.coms DataCenter

WPP
NO. 1

$13.60B
WORLDWIDE REVENUE HEADQUARTERS: DUBLIN MARKET CAP: $13.7 BILLION

OMNICOM GROUP
NO. 2

$11.72B
WORLDWIDE REVENUE HEADQUARTERS: NEW YORK MARKET CAP: $12.5 BILLION

PUBLICIS GROUPE
NO. 3

$6.29B
WORLDWIDE REVENUE HEADQUARTERS: PARIS MARKET CAP: $8.7 BILLION

INTERPUBLIC GROUP OF COS.

NO. 4

$6.03B

WORLDWIDE REVENUE HEADQUARTERS: NEW YORK MARKET CAP: $4.4 BILLION

U.S. REVENUE: $4.44 BILLION WORLDWIDE EMPLOYEES: 98,759 WORLDWIDE REVENUE BY DISCIPLINE
Branding & identity, healthcare & specialist communications $3.50 billion; 25.7% Advertising, media investment management $5.26 billion; 38.7%

U.S. REVENUE: $6.18 BILLION WORLDWIDE EMPLOYEES: 63,000

U.S. REVENUE ESTIMATE: $2.72 BILLION WORLDWIDE EMPLOYEES: 45,402 WORLDWIDE REVENUE BY DISCIPLINE
$147 MILLION $61 MILLION $75 MILLION $39 MILLION $17 MILLION $39 MILLION
Dentsu owns 15% of Publicis Groupe Publicis owns 1% of Interpublic Group

U.S. REVENUE: $3.37 BILLION WORLDWIDE EMPLOYEES: 40,000 WORLDWIDE REVENUE BY DISCIPLINE

GREY GROUP
Grey
NETWORK LEAD AGENCY

$912 MILLION
$505 MILLION $280 MILLION $110 MILLION $8 MILLION $8 MILLION

WORLDWIDE REVENUE BY DISCIPLINE

Specialty communications $1.07 billion; 9.1% Public relations $1.08 billion; 9.2% Traditional media advertising $5.20 billion; 44.3%

OTHER AGENCIES
Cline Davis & Mann
HEALTHCARE AGENCY

Media $1.32 billion; 21.0%

Advertising $2.20 billion; 35.0%

STARCOM MEDIAVEST GROUP

MEDIA AGENCY

$809

LOWE & PARTNERS

Lowe & Partners Deutsch

MILLION

Starcom MediaVest Group $749 MILLION SMG PERFORMANCE MARKETING $31 MILLION
MARKETING SERVICES AGENCY GROUP

Constituency Management Group1 $915 million; 15.2% Healthcare $328 million; 5.4%

Advertising & media $4.14 billion; 68.7%

$543 MILLION
$253 MILLION $177 MILLION

AD AGENCY. REVENUE FOR LOWE OUTSIDE NORTH AMERICA AD AGENCY. NORTH AMERICAN HUB OF LOWE NETWORK HEALTHCARE AGENCY. REPORTS INTO DEUTSCH

G2
MARKETING SERVICES AGENCY

Corbett Accel Healthcare Group

HEALTHCARE AGENCY

GHG
HEALTHCARE AGENCY

Critical Mass Dieste

SMG Search
MEDIA AGENCY

Batey Wing

DIGITAL AGENCY. OMNICOM OWNS 54% HISPANIC AD AGENCY

SEARCH MARKETING. PART OF PERFORMANCE MARKETING

$14 MILLION $13 MILLION $11 MILLION $6 MILLION

Marketing services (excluding CMG) $646 million; 10.7%
1. Interpublic discipline percentages are Ad Age estimates except for Constituency Management Group, which is actual. CMG houses PR agencies, Jack Morton Worldwide, Octagon, FutureBrand and certain other marketing services.

Lowe Healthcare Worldwide $80 MILLION Huge

DIGITAL AGENCY. 51% OWNED BY INTERPUBLIC

SINGAPORE-BASED AGENCY NETWORK HISPANIC AD AGENCY Public relations & public affairs $1.25 billion; 9.2%

Spark Communications
SAMS (Specialized Agencies and Marketing Services) $2.77 billion; 44.0%

$33 MILLION

Direct Partners

Tapestry MV42

OTHER AGENCIES
Accentmarketing Campbell-Ewald
AD AGENCY HISPANIC AGENCY. INTERPUBLIC OWNS 49%

Consumer insight $3.60 billion; 26.5%

UNITED GROUP
Berlin Cameron United
AD AGENCY

$86 MILLION
$15 MILLION $11 MILLION

DIRECT MARKETING AGENCY Customer relationship management $4.38 billion; 37.4%

STARCOMS MULTICULTURAL MEDIA AGENCY

$11 MILLION

Doremus
AD AGENCY

BUSINESS-TO-BUSINESS AGENCY

MEDIAVESTS MULTICULTURAL MEDIA AGENCY

$161 MILLION $41 MILLION

NA

GLOBAL NETWORKS
YOUNG & RUBICAM BRANDS
Y&R
NETWORK LEAD AGENCY

Cole & Weber United

AD AGENCY

GLOBAL NETWORKS
DDB WORLDWIDE COMMUNICATIONS GROUP $2.22 BILLION

Element 79 Footsteps

$24 MILLION $8 MILLION

GLOBAL NETWORKS
PUBLICIS
Publicis
NETWORK LEAD AGENCY

DIGITAS
$1.06 BILLION
$875 MILLION $170 MILLION $17 MILLION

$550 MILLION
$443 MILLION $107 MILLION
NA

GLOBAL NETWORKS
MCCANN WORLDGROUP
NETWORK LEAD AGENCY

Carmichael Lynch
AD AGENCY

MULTICULTURAL AD AGENCY. OMNICOM OWNS 49%

Digitas
DIGITAL AGENCY

$2.65

BILLION

OTHER AGENCIES
Hill & Knowlton
PR AGENCY

GMR Marketing

$932 MILLION $126 MILLION $121 MILLION $117 MILLION $91 MILLION $29 MILLION $16 MILLION $7 MILLION
NA

$330 MILLION $156 MILLION $30 MILLION $13 MILLION

DDB Worldwide
NETWORK LEAD AGENCY

$1.11 BILLION $195 MILLION $188 MILLION $104 MILLION $17 MILLION $13 MILLION $8 MILLION $3 MILLION

EVENT MARKETING AGENCY.

$78 MILLION $105 MILLION

$2.67 BILLION

Cubocc Dailey
AD AGENCY

Digitas Health
DIGITAL HEALTHCARE AGENCY

McCann Erickson Worldwide $1.42 BILLION Weber Shandwick MRM Worldwide

DIGITAL AND DIRECT MARKETING AGENCY PR AGENCY. ALIGNED WITH MCCANN WORLDGROUP

ADVERTISING AND MARKETING SERVICES AGENCY BASED IN BRAZIL. INTERPUBLIC BOUGHT CUBOCC IN MARCH 2010

Sudler & Hennessey

HEALTHCARE AGENCY

CommonHealth
HEALTHCARE AGENCY

Interbrand
BRANDING CONSULTANCY

Goodby, Silverstein & Partners

AD AGENCY DIRECT MARKETING AGENCY

$24 MILLION $18 MILLION $109 MILLION $160 MILLION $11 MILLION $95 MILLION $83 MILLION $36 MILLION $121 MILLION $5 MILLION $11 MILLION $6 MILLION

Publicis Modem & Dialog

MARKETING SERVICES AGENCY

OTHER VIVAKI
Razorfish
DIGITAL AGENCY

$360 MILLION $260 MILLION $175 MILLION $138 MILLION $112 MILLION $56 MILLION $53 MILLION $34 MILLION $19 MILLION $18 MILLION $17 MILLION $10 MILLION

Landor Associates
BRANDING CONSULTANCY

Tapsa

MADRID-BASED AD AGENCY

Tribal DDB
DIGITAL AGENCY

Grizzard Communications Group $32 MILLION GSD&M Idea City

AD AGENCY

Publicis & Hal Riney

AD AGENCY

$409 MILLION $84 MILLION $6 MILLION

NA

DeVries Public Relations

PR AGENCY

Cohn & Wolfe

PR AGENCY

Brand Union
AD AGENCY

TracyLocke
PROMOTION AGENCY

$65 MILLION $55 MILLION $46 MILLION $20 MILLION $30 MILLION $102 MILLION

Medias & Regies Europe

GolinHarris
PR AGENCY

VML
DIGITAL AGENCY

WPP DIGITAL
24/7 Real Media
DIGITAL AD NETWORK

$221 MILLION
$110 MILLION $49 MILLION $40 MILLION $11 MILLION $8 MILLION $4 MILLION

Alma DDB
AD AGENCY

Harrison & Star

HEALTHCARE AGENCY

LEO BURNETT WORLDWIDE

Leo Burnett Worldwide
NETWORK LEAD AGENCY

OUT-OF-HOME ADVERTISING

Momentum Worldwide
MARKETING SERVICES AGENCY

$1.10 BILLION
$777 MILLION $247 MILLION $61 MILLION $6 MILLION $4 MILLION

Denuo

Hill Holliday
AD AGENCY

CONSULTANCY. PART OF VIVAKI

McCann Healthcare Worldwide

HEALTHCARE AGENCY

HISPANIC AD AGENCY. OMNICOM OWNS 74%

Bravo Group
HISPANIC AD AGENCY

Rodgers Townsend Roberts & Langer DDB

AD AGENCY

Javelin
DIRECT MARKETING AGENCY

Phonevalley

IW Group

ASIAN-AMERICAN AGENCY. INTERPUBLIC OWNS 49%

MOBILE-MARKETING AGENCY

Arc Worldwide
MARKETING SERVICES AGENCY

Martin Agency
AD AGENCY

Jack Morton Worldwide

EVENT MARKETING AGENCY

Kang & Lee Advertising

ASIAN-AMERICAN AD AGENCY

Bridge Worldwide
DIGITAL AGENCY

LatinWorks LyonHeart

HEALTHCARE AGENCIES
PUBLICIS HEALTHCARE COMMUNICATIONS GROUP $452 MILLION
Medicus Lifebrands/ Publicis Lifebrands
PART OF PUBLICIS HEALTHCARE

HISPANIC AD AGENCY. OMNICOM OWNS 49% HEALTHCARE AGENCY

Beacon Communications

FutureBrand

SicolaMartin
AD AGENCY

Schematic
DIGITAL AGENCY

Spike DDB RAPP

JAPANESE AD AGENCY. PUBLICIS OWNS 66%; DENTSU OWNS 34%

BRANDING CONSULTANCY. ALIGNED WITH MCCANN WORLDGROUP

Mullen
AD AGENCY

AFRICAN-AMERICAN AD AGENCY. OMNICOM OWNS 49% MARKETING SERVICES AGENCY AND NETWORK

Robinson Lerer & Montgomery

PR AGENCY

Blue Interactive Marketing

SINGAPORE-BASED DIGITAL AGENCY

$588 MILLION $18 MILLION

Marketing Arm
MARKETING SERVICES AGENCY GROUP AD AGENCY

Lapiz Hispanic Marketing

HISPANIC AD AGENCY

Campbell Mithun
AD AGENCY

MWW Group
PR AGENCY

WUNDERMAN Blast Radius Zaaz

VANCOUVER-BASED DIGITAL AGENCY. IN WUNDERMAN NETWORK

$828 MILLION $55 MILLION $25 MILLION

HeathWallace

Kern Organization

Martin Williams Advertising $37 MILLION Merkley & Partners

AD AGENCY

Vigilante
MULTICULTURAL AD AGENCY

$111 MILLION $47 MILLION $27 MILLION $15 MILLION $11 MILLION

TM Advertising
AD AGENCY

Octagon Siboney USA

AD AGENCY

SPORTS AND ENTERTAINMENT MARKETING AGENCY HISPANIC AGENCY. INTERPUBLIC OWNS 49%

MARKETING SERVICES AGENCY AND NETWORK

U.K.-BASED WEB DESIGN FIRM. WPP OWNS 75%

MARKETING SERVICES AGENCY. PART OP RAPP NETWORK

Quasar Media

$43 MILLION $26 MILLION $37 MILLION $82 MILLION $22 MILLION

INDIA-BASED DIGITAL AGENCY. WPP OWNS 75%

BBDO WORLDWIDE
BBDO Worldwide
NETWORK LEAD AGENCY

$1.67 BILLION
$1.14 BILLION $395 MILLION $136 MILLION

SAATCHI & SAATCHI

Saatchi & Saatchi
NETWORK LEAD AGENCY

$759 MILLION
$650 MILLION $50 MILLION $41 MILLION $18 MILLION

Saatchi & Saatchi Healthcare Advertising

PART OF PUBLICIS HEALTHCARE

Avrett Free Ginsberg

AD AGENCY

Fitzgerald & Co.

AD AGENCY

Tierney Communications Translation Consulting & Brand Imaging

Russ Reid Co.

DIRECT MARKETING AGENCY

Saatchi & Saatchi Wellness

PART OF PUBLICIS HEALTHCARE

DIGITAL AGENCY. IN WUNDERMAN NETWORK

MEDIA AGENCIES
GROUP M
Mindshare Worldwide
MEDIA AGENCY

Gotham
AD AGENCY

RTC Relationship Marketing $25 MILLION

DIRECT MARKETING AGENCY. IN WUNDERMAN NETWORK

$2.06 BILLION
$713 MILLION $595 MILLION $570 MILLION $90 MILLION $90 MILLION
NA

Proximity Worldwide
DIGITAL AGENCY

Siegel & Gale

BRANDING CONSULTANCY

Team One
AD AGENCY

Williams Labadie
PART OF PUBLICIS HEALTHCARE

AD AND BRANDING AGENCY. INTERPUBLIC OWNS 60%

Casanova Pendrill
HISPANIC AD AGENCY

Designkitchen

DIGITAL AGENCY. IN WUNDERMAN NETWORK

$11 MILLION

Organic
DIGITAL AGENCY

Targetbase
MARKETING SERVICES AGENCY

Saatchi & Saatchi X

PROMOTION AGENCY

Saatchi & Saatchi Healthcare Innovations

PART OF PUBLICIS HEALTHCARE

MEDIA AGENCIES
MEDIABRANDS
UM

Unit 7

Conill
HISPANIC AD AGENCY

DRAFTFCB
DraftFCB
NETWORK LEAD AGENCY

$1.18 BILLION
$885 MILLION $132 MILLION $112 MILLION $32 MILLION $14 MILLION

$686 MILLION
$368 MILLION $248 MILLION $20 MILLION $14 MILLION
NA

BURSON-MARSTELLER
PR AGENCY AND NETWORK

$385 MILLION $12 MILLION

MEC
MEDIA AGENCY

TBWA WORLDWIDE
TBWA Worldwide
NETWORK LEAD AGENCY

$1.52 BILLION
$1.02 BILLION $134 MILLION $127 MILLION $110 MILLION $70 MILLION $47 MILLION

DIRECT MARKETING AGENCY

PUBLIC RELATIONS & EVENTS

MS&L GROUP
$155 MILLION $68 MILLION $65 MILLION $22 MILLION $16 MILLION $4 MILLION

Proof

MediaCom
MEDIA AGENCY

MEDIA AGENCIES
OMNICOM MEDIA GROUP $1.33 BILLION
OMD Worldwide
MEDIA AGENCY

OTHER AGENCIES
Bartle Bogle Hegarty Fallon Worldwide
AD AGENCY LONDON-BASED AD AGENCY. PUBLICIS OWNS 49%

MEDIA AGENCY. ALIGNED WITH MCCANN WORLDGROUP

AD AGENCY. PART OF BURSON-MARSTELLER NETWORK

$488 MILLION
$237 MILLION $39 MILLION $16 MILLION

R/GA
DIGITAL AGENCY

Initiative

MEDIA AGENCY. ALIGNED WITH DRAFTFCB

Group M Search

Zimmerman Advertising
AD AGENCY

OGILVY & MATHER

OgilvyOne Worldwide
MARKETING SERVICES AGENCY NETWORK LEAD AGENCY

$1.75

BILLION

SEARCH MARKETING AGENCY

MS&L
PR AGENCY

DraftFCB Healthcare
HEALTHCARE AGENCY

Wahlstrom Group Reprise Media

$683 MILLION

Maxus
MEDIA AGENCY

Integer Group
PROMOTION AGENCY

$730 MILLION $138 MILLION $14 MILLION

NA

DIRECTORY AGENCY. PART OF GEOMENTUM SEARCH MARKETING AGENCY

Kekst & Co.

PR AGENCY

Hacker Group
DIRECT MARKETING AGENCY

Ogilvy & Mather Advertising $585 MILLION Bates 141

HONG KONG-BASED MARKETING COMMS. NETWORK

Kinetic

OUT-OF-HOME MEDIA AGENCY

Tequila
MARKETING SERVICES AGENCY

PHD
MEDIA AGENCY

Kaplan Thaler Group

AD AGENCY

Relay
EVENT MARKETING AGENCY

Rivet
PROMOTION AGENCY

Magna
MEDIA NEGOTIATION AND RESEARCH UNIT

$126 MILLION

WPP INVESTMENTS
Asatsu-DK
TOKYO-BASED AD AGENCY. WPP OWNS 24%

TBWA/WorldHealth
HEALTHCARE AGENCY

Resolution Media
SEARCH MARKETING AGENCY

Burrell Communications Group

Ogilvy Public Relations Worldwide $122 MILLION

PR AGENCY

$451 MILLION $50 MILLION $24 MILLION $193 MILLION $96 MILLION

Agency.com
DIGITAL AGENCY

Novus Print Media Network

MEDIA AGENCY

AFRICAN-AMERICAN AD AGENCY. PUBLICIS OWNS 49%

Bromley Communications Amazon Advertising

AD AGENCY. PUBLICIS OWNS 35%

ABOUT AGENCY FAMILY TREES 2010

BPG Group (Bates PanGulf) Brierley & Partners

CRM AGENCY. WPP OWNS 20%

DUBAI-BASED AGENCY NETWORK. WPP OWNS 40%

OTHER AGENCIES
180 Amsterdam/180 LA Agency Rx
HEALTHCARE AGENCY AD AGENCY. OMNICOM OWNS 51%

PUBLIC RELATIONS
$40 MILLION $24 MILLION $37 MILLION $16 MILLION $12 MILLION $57 MILLION $12 MILLION

HISPANIC AD AGENCY. PUBLICIS OWNS 49%

PERCENT OF 2009 WORLDWIDE REVENUE BY REGION

WPP1 U.S. EUROPE REST OF WORLD ASIA PACIFIC LATIN AMERICA ALL OTHER MARKETS 34.7% 38.7 26.7 NA NA NA OMNICOM GROUP 52.7% 30.7 16.6 NA NA NA PUBLICIS GROUPE2 43.3% 34.9 21.8 11.0 4.8 6.0 INTERPUBLIC GROUP OF COS. 55.9% 22.9 21.1 9.5 5.1 6.5

Neo@Ogilvy
DIGITAL MEDIA AGENCY

$103 MILLION $90 MILLION $45 MILLION

PUBLIC RELATIONS
FLEISHMAN-HILLARD
PR AGENCY AND NETWORK

$1.08 BILLION
$405 MILLION $30 MILLION

Ogilvy Healthworld
HEALTHCARE AGENCY

Chime Communications HighCo

MEDIA & DIGITAL AGENCIES: VIVAKI

ZENITHOPTIMEDIA
ZenithOptimedia

LONDON-BASED AGENCY COMPANY. WPP OWNS 16%

OgilvyAction
MARKETING SERVICES AGENCY

FRANCE-BASED MARKETING SERVICES FIRM. WPP OWNS 34.1%

Alcone Marketing Group

PROMOTION AGENCY

GMMB

$779 MILLION
$673 MILLION $60 MILLION $31 MILLION $15 MILLION

POLITICAL AD AGENCY. PART OF FLEISHMAN-HILLARD NETWORK

JWT
JWT
NETWORK LEAD AGENCY

$1.12

BILLION

STW Group

SYDNEY-BASED AGENCY COMPANY. WPP OWNS 20.6%

$213 MILLION $22 MILLION

Arnell Group
AD AND BRANDING AGENCY

Ketchum
PR AGENCY

$218 MILLION $196 MILLION $76 MILLION $10 MILLION

MEDIA AGENCY. INCLUDES ZENITH MEDIA USA AND OPTIMEDIA INTERNATIONAL U.S.

$1.07 BILLION $36 MILLION $18 MILLION

UniWorld Group

MULTICULTURAL AGENCY. WPP OWNS 49%

Beanstalk Group
BRANDING CONSULTANCY

Porter Novelli
PR AGENCY

Moxie Interactive
DIGITAL AGENCY

JWT Specialized Comms.

RECRUITMENT AND OTHER SERVICES

MARKET RESEARCH
Kantar
MARKET RESEARCH GROUP

Bernard Hodes Group

RECRUITMENT AGENCY

Brodeur Partners
PR AGENCY

Performics
SEARCH MARKETING AGENCY

Malone Advertising
MARKETING SERVICES AGENCY

$3.60 BILLION

Source: Public documents. 1) Rest of world includes Central and Eastern Europe. 2) U.S. total is Ad Age DataCenter estimate.

PUBLISHED APRIL 26, 2010. ORDER AD AGES AGENCY ISSUE, INCLUDING THE AGENCY FAMILY TREES POSTER: 1-888-288-5900. The poster shows 2009 revenue for key agency networks and agencies (advertising, marketing services, media and public relations) owned by the worlds Big 4 agency companies. Agency networks are in orange; agencies are in black. Not all units are shown; network listings not comprehensive. Ad Age DataCenter estimated revenue for networks and agencies. Figures are rounded. Total revenue for agency companies is from public documents. Revenue is worldwide except where indicated. Market-cap figures are as of April 16, 2010. Advertising Ages DataCenter produced this poster and a premium subscriber database, including details on holdings of the worlds top 50 agency companies, as part of Agency Report 2010. See more detail, including agency descriptions, links and related Ad Age articles, in the Agency Family Trees 2010 database: AdAge.com/agencyfamilytrees2010 See rankings of more than 800 agencies by U.S. revenue and disciplines such as digital, direct marketing and public relations: AdAge.com/agencyreport2010

C2 Creative

Cone
PR AGENCY

EVENT MARKETING. PART OF RADIATE GROUP

Ninah
ECONOMETRIC MODELING

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